industry development / students

PromaxBDA offers a wide range of opportunities for students designed to help them make the successful transition into the media and entertainment marketing industry. Our strategy is to expose students to relevant and engaging experiences that complement their education and training. PromaxBDA offers a suite of programs including student competitions, industry-wide internship programs, mentorship and workforce development training. With an academic membership, students also gain direct access to industry executives through Student Portfolio Night, discounted conference registrations and invitations to industry networking events.

promo pathway
opportunities
internship

promo pathway

Promo Pathway

Best of Promo Pathway

Designed to fast track a pipeline of diverse talent into the industry, the Promo Pathway Program trains youth in Los Angeles to write, produce and edit on-air promotions. Through a combination of courses, internships and mentorships, the students receive intensive training in short-form writing, creative execution, and video editing and production.

In partnership with Santa Monica College and South Bay Center for Community Development, PromaxBDA mobilized industry-wide support to help make the Promo Pathway Program the first accredited on-air promotions training program in the US.

If you would like more information or to get involved in the Promo Pathway internship programs or Promo Pathway mentorship program, please contact Vice President of Industry Development and Diversity, Katerina Zacharia at katerina@promaxbda.org or 310.789.1523.

promo pathway mentorship program

The Promo Pathway Mentorship Program matches each Promo Pathway student with an executive working in on-air promotions. The purpose of this program is to help Promo Pathway students make the successful transition into the industry and specifically, the on-air promotions workplace. The mentors help students develop their knowledge of the industry, foster their creative passion for the entertainment marketing industry, and enhance their ability to demonstrate strong leadership and communication skills within and between professional and personal contexts.

promo pathway internship program

PromaxBDA launched an industry-wide internship program to populate the television marketing pipeline with diverse talent. The PromaxBDA Promo Pathway Internship Program offers 25 students paid internships in on-air promotions, integrated marketing and production at television networks, creative agencies and studios.

program outcomes

The first cohort graduated in January 2011 with a 96% completion rate. Within one month of graduation, PromaxBDA placed 25% of the graduates in full-time positions with another 60% continuing in paid internships and freelance positions. Promo Pathway II launches June 12, 2012. The Promo Pathway Program also received national recognition by the Aspen Institute Skills for America’s Future as an innovative model for workforce development.

program partners

www.SMC.org
www.sbaycenter.com
www.aspeninstitute.org

If you have any questions, please contact Vice President of Industry Development and Diversity, Katerina Zacharia at Katerina@promaxbda.org.

Special thanks to The Promo Pathway Advisory Council members: Marshall Hites, Drea Besch, Jim Vescera, Veronica Davidson, Ola Kudu, Delilah Loud, Robert Gottlieb, Stu Weiss, Brian Dollenmayer, Jay Curtis and Sawmpy Hawkins.

opportunities

PromaxBDA student competitions offer students across the country the opportunity to showcase their creative talents, build their reels/portfolios and gain exposure to creative executives in the media and entertainment marketing industry. Our goal is to support students as they make that transition from student to professional. And, the best place to start that transition is with our competitions.



		Best of PromaxBDA Screening at Bethany Lutheran College May 1, 2013 more info ▸

		Student Scholars Program June 18, 2013 more info ▸

		Student Portfolio Night June 19, 2013 more info ▸

2013 Event Management Internship Opportunities

event management internship

PromaxBDA celebrates a rich history of offering college juniors and seniors interested in event planning and management the opportunity to train with our seasoned events production team in a hands-on learning environment. Students work within the department of event production at PromaxBDA to help prepare and execute PromaxBDA: The Conference 2013 in Los Angeles. Interns must have academic training and experience in event planning, management and hospitality.

program benefits
1. Receive training in event planning and management.
2. Gain professional experience in technical production, logistics, sponsorship activation and special events.
3. Work alongside top industry professionals.
4. Develop a portfolio of event planning skills.
5. Activate classroom learning in real-world events.
6. Hone communication, time management and negotiation skills.
7. Earn $12 an hour.

application requirements
1. Full-time junior or senior at a college or university in the United States
2. Minimum GPA of 3.0 out of 4.0
3. Previous work or internship experience in event planning, management and hospitality
4. Unofficial transcript
5. Resume and cover letter
6. Event management interns must work May 28-June 21 for the PromaxBDA: The Conference 2013 in Los Angeles.

application procedure
January 28: Applications being accepted
March 15: Application final due date
March 18-26: Semi-finalist interviews conducted by PromaxBDA
April 1: Finalists selected and notified
April 15: Finalists confirm participation
May 28-June 21: Event internship program

selection process
PromaxBDA reviews all application materials and interviews for all semi-finalists either by phone or in person. After reviewing applications and interview evaluations, the PromaxBDA event team will select the final interns.

apply now
Submit resume, cover letter and unofficial transcript to LaFern Cusack, program manager of industry development and diversity at LaFern@promaxbda.org.

For full internship description and requirements click HERE.

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