Promo Pathway Best of Promo Pathway
Designed to fast track a pipeline of diverse talent into the industry, the Promo Pathway Program trains youth in Los Angeles to write, produce and edit on-air promotions. Through a combination of courses, internships and mentorships, the students receive intensive training in short-form writing, creative execution, and video editing and production.
In partnership with Santa Monica College and South Bay Center for Community Development, PromaxBDA mobilized industry-wide support to help make the Promo Pathway Program the first accredited on-air promotions training program in the US.
If you would like more information or to get involved in the Promo Pathway internship programs or Promo Pathway mentorship program, please contact Vice President of Industry Development and Diversity, Katerina Zacharia at firstname.lastname@example.org or 310.789.1523.
The Promo Pathway Mentorship Program matches each Promo Pathway student with an executive working in on-air promotions. The purpose of this program is to help Promo Pathway students make the successful transition into the industry and specifically, the on-air promotions workplace. The mentors help students develop their knowledge of the industry, foster their creative passion for the entertainment marketing industry, and enhance their ability to demonstrate strong leadership and communication skills within and between professional and personal contexts.
PromaxBDA launched an industry-wide internship program to populate the television marketing pipeline with diverse talent. The PromaxBDA Promo Pathway Internship Program offers 25 students paid internships in on-air promotions, integrated marketing and production at television networks, creative agencies and studios.
The first cohort graduated in January 2011 with a 96% completion rate. Within one month of graduation, PromaxBDA placed 25% of the graduates in full-time positions with another 60% continuing in paid internships and freelance positions. Promo Pathway II launches June 12, 2012. The Promo Pathway Program also received national recognition by the Aspen Institute Skills for America’s Future as an innovative model for workforce development.
If you have any questions, please contact Vice President of Industry Development and Diversity, Katerina Zacharia at Katerina@promaxbda.org.
Special thanks to The Promo Pathway Advisory Council members: Marshall Hites, Drea Besch, Jim Vescera, Veronica Davidson, Ola Kudu, Delilah Loud, Robert Gottlieb, Stu Weiss, Brian Dollenmayer, Jay Curtis and Sawmpy Hawkins.