With so much going on at the 2012 PromaxBDA Conference, it can be nice to have some recommendations of where to begin. That's why, leading up to the big event kicking off June 12, we'll be posting a series of session playlists from notable attendees. Check out today's playlists from PromaxBDA Elite Member Diana Dixon, PromaxBDA Ambassador Pauline McAuley and Elite Member Tom Schlange, and read about all the other great sessions and speakers at The Conference to see what makes YOUR playlist!

Diana Dixon Owner, Writer & Producer The Dixon Collective, LLC PromaxBDA Elite Member

The Best of Integrated
In the world of TiVo, consumers are now whizzing by commercials. One of the best ways to get them to slow down and watch advertising seems to be through branded integration and promo-tainment, a win-win for both the network and the advertiser if done effectively. As a company that creates a lot of ad sales spots. I think it's important to stay on top of current trends and to see how others are pushing creative limits while still maintaining effective co-branded content.

Re-thinking the Episodic Promo
The episodic promo is finally getting the love it deserves! I think episodics are the unsung heroes of viewer engagement and brand stickiness. Woo-hoo for the episodic! 

Around the World in 45 Minutes: Global Gold-Winning Work from the Past Year
No man is an island. I think it's important to stay on top of world trends and to see what TV magic is being created by other countries. 

Pauline McAuley Supervising Producer, Marketing/Creative Animal Planet PromaxBDA Ambassador

Making the Most of the Other 50%
Everyone should be going to this session. It’s becoming more of a requirement by advertisers that we cater to this ever-growing population. 

The Best of Integrated 
Branded integrations, when done right, can be the best pieces of short form content during a commercial break. This session speaks my language. I am excited to see what my other counterparts in the industry are doing. I need more ammunition to show sales what other advertisers are willing to do so I can do it too!

The 2012 Top 5 Media Insights You Need to Know… Or Perish
The word “perish” scares me so I think I better get some insight on my audience. Re-thinking how we reach our viewers is key to our success and the longevity of TV… whatever TV is becoming. 

Tom Schlange Principal, Managing Director and company PromaxBDA Elite Member

Around the World in 45 minutes: Global Gold-Winning Work from the Past Year
I love seeing what solutions other people are coming up with. This world perspective (and the other “best of” sessions) helps fight creative myopia and lets us appreciate how powerful our work can be when it's done well.

The Art of Title Design
These people are fantastic at what they do. From pure design and striking visuals to arresting themes and storytelling, they set the tone for some of the great programming on television.

The Wonder Years: What Careers in Marketing Taught Television's Top Executives
There's no recipe for success, but a panel with this much talent and experience definitely know the ingredients. I'm sure they'll provide stories and insights not to be missed.