By Justin W. Sanders
Few people are as charismatic and quotable as AOL digital prophet (not to mention, musician adored by the PromaxBDA staff) David Shing.
With his wild hairdo, fast-talking personality and hilarious slides, Shing just got finished lighting up the house at his Game Marketing Summit marketing keynote: "Changing the Communication Game: Recalibrating Digital Conversations."
He covered such a vast amount of information, trends, topics and stats in such a small amount of time, it would be impossible to squeeze all of them into a single post, but here are some choice quotes/paraphrases from the talk to engage and inspire you:
"We've moved away from the information age and into the social age."
"The challenge with likes is, you can like 10 things about me without liking the whole. You're really looking for shares."
Email still works. We spend on average 4.5 hours per day in our inboxes.
"In the future we'll defriend, unfollow and clean up our social graph. Nice dialog is very, very important."
Liking in exchange for discounts is dangerous. Sharing for discounts is more important -- the crowd drives demand for cost to go down.
"Behind every brand should be a human voice."
"It's not about the number of people you have in your network, it's about the number of people who are affecting change."
Google+ has 66 million people on it and counting. Circles are amazing. If you are able to sponsor a circle there is amazing value in that.
"I love good ol' fashioned communities. They still work. In the future they will be even more powerful."
If you market to kids, Moshi Monsters are where it's at. 50 million kids registered.
On LinkedIn you can have real B2B conversations that are authentic.
Cause marketing: 90 percent of people need to know what your brand is doing to make an impact. How can you tap into people's needs states?
"We're going to move away from big cities and back into neighborhoods."
"Forget about swiping. It's all about gestures .The tip of your finger is not where it happens anymore."
"Social is not a thing you go to it's a thing you do."
In the future we will pay for things that cancel out noise and chaos.
The three primary colors you need for a successful digital campaign: Technology, Content, Distribution.
Have a budget for innovation that is like a lab.
"Give your customers the tools to remix your brand. Create love. Make them VIPs. Embrace platforms and co-create. Let people take ownership."
"Attention, my friends, is the new currency."