by
Justin Sanders
| May 29, 2012
With so much going on at the 2012 PromaxBDA Conference, it can be nice to have some recommendations of where to begin. That's why, leading up to the big event kicking off June 12, we'll be posting a series of session playlists from notable attendees. Check out this week's playlists from PromaxBDA Board Member Jon Arklay, PromaxBDA Ambassador Murphy Gilson, PromaxBDA: The Conference sponsor Louis Venezia of PILOT and PromaxBDA Elite Member Michael Victor.
 | Jon Arklay
VP, Creative & Brand
Bell Media Agency
PromaxBDA Board Member |
The Art of Title Design
The creative talent on this panel is incredible.
TV Everywhere and Anywhere – How the Content Industry Is Building a New Mousetrap
This is a topic that will have a huge impact on the future of our industry.
24 Hours to Massive Change
Bruce Mau's perspective on design, and its relevance in business, is something everyone who works in a creative field should be exposed to.
Hello Computer! New Technologies That Will Rock Your World
Creatives who understand the potential new technologies bring will help shape those advancements and inspire new ways to connect with our consumers.
 | Murphy Gilson
Creative Director, On-Air Promotions
Audience Network
PromaxBDA Ambassador |
Making the Cut
I was really energized by mentoring in the Promo Pathway Program. I love to see these fresh voices bring new ideas to our field.
Managing Through the 10 Toughest Moments in Management
I like to think I’m the cool boss; that I manage creatives well and that I'm an inspirational leader. But so does Michael Scott.
The Pop Culture Phenomenon of “SpongeBob SquarePants”
Because Tom Kenny!
Re-thinking the Episodic Promo
They say you have your whole life to write your first album and six months to release your follow up. How do you make episode 15 as good as the launch campaign?
 | Louis Venezia
Owner & Executive Creative Director
PILOT
Sponsor, PromaxBDA: The Conference |
Lee Hunt's New Best Practices 2012
With all that's changing in our industry, I think it's important for everyone in the new generation of vendors to be able to offer their insights not only as a survey of what is currently happening, but real pitches about how to handle the future.
Transformative Approaches to Understanding Audience Engagement
When the folks at Facebook have declared Nielsen is all but dead, it's important for us to prove that we not only know how to reach viewers, but that we understand their habits and will.
The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
Killer panel. Can't wait to hear what they have to say.
2012’s Greatest Brand Integrations Revealed: The Stories Behind the Best of This Year’s Sponsored Spots
I would watch Rick Dascher scramble an egg. Seriously.
The Art of Title Design
Nothing brings together a film, spot or show like title design that actually says something. I'm glad PromaxBDA is giving us a chance to hear about the genesis of these ideas.
 | Michael Victor
Chief Creative Officer
Play Creative TV
PromaxBDA Elite Member |
State of Design
There are a few “don’t miss” talks and this is at the top of my list. I’m always floored with the quality of work from these top industry artists and designers. It captures the leading-edge in broadcast design and inspires me to… CREATE, CREATE, CREATE!
The PromaxBDA Hot Spots Showcase
I can’t wait for this one! I am passionate about taking chances, making bold choices and getting noticed. These spots do just that.
Drinking Improves Creativity
I’ve done years of field testing on this subject and am fairly certain that this will be a PromaxBDA classic for years to come. This may be the only event (other than the awards ceremony) that will end with hugs or a fistfight.
Re-thinking the Episodic Promo
A staple of our industry, the episodic promo is long overdue for an overhaul. This is one talk I will be tapping into for a fresh perspective on new ideas for making episodics artful again.
Copy Chops: Unleashing Your Writing Genius
My writing genius asked me this morning to untie him. I can’t figure out how to get the damn thing untangled. Will be checking in on this talk for sure.