Viacom Reveals Audience’s Social Media Habits
Wednesday, May 22, 2013 | TBI
Viacom has unveiled the results of a study into how viewers of its channels use social media to interact with TV.
Cable Companies Chafe as Low-Rated Channels Change Names
Wednesday, May 22, 2013 | Ad Age
Cable networks are rebranding themselves, and pay-TV operators aren't pleased. At least six channels are changing their names and programming this year to attract more viewers, advertising dollars and higher subscriber fees from cable and satellite companies. News Corp.'s Speed, for instance, will become Fox Sports 1 in August. NBC Universal, which changed Versus into the NBC Sports Network last year, it now switching G4 to the Esquire Network, with upscale programs for men.
'Arrested Development' Outbuzzing 'House of Cards'
Wednesday, May 22, 2013 | Adweek
The specter of "House of Cards," the breakout Netflix series, hung over the NewFronts a few weeks ago. In fact, its arguable as to whether the show did more harm than good for the industry, since it radically elevated the expectation of what a 'Web series' can be (since it’s really just a $100 million TV show that HBO didn’t produce; its delivery is digital).
Netflix's Ted Sarandos Reveals His 'Phase 2' for Hollywood
Wednesday, May 22, 2013 | The Hollywood Reporter
Algorithms, deep pockets and a disdain for the existing TV model as the chief content officer reveals why the agent who talked about their budgets was "remarkably ill-informed," and countering "the managed dissatisfaction … of the entire entertainment business."
Twitter Launches Ad That Can Collect Personal Information for Marketers
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it. The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer as a request for a deal, more information or further communication.
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