about / ambassadors

What is the Ambassador Program?

The PromaxBDA Ambassador Program is a grassroots effort to connect PromaxBDA membership with the organization and year-round involvement for all PromaxBDA initiatives. The program aims to grow our unique promotion, marketing and design community from the inside out, as well as the individual professionals involved. Management, production and marketing executives within broadcast and cable networks have the opportunity to take a leadership role in the entertainment marketing industry by increasing their profile at their network and within the PromaxBDA community.

Ambassadors are viewed as the future of PromaxBDA leadership and are appointed by their network to represent their company within PromaxBDA. As a unique community, PromaxBDA Ambassadors are the first point of contact for their organization for all things related to the association.


  • Ambassadors are the key point of contact to disseminate all information from PromaxBDA within their organization.
  • Ambassadors work with PromaxBDA to drive involvement and participation from within the organization with new initiatives and regularly occurring events throughout the year and during The Conference.
  • Ambassadors play a key role in the promotion of membership within its circle of vendors and partners.

How do I become an Ambassador?

There are a limited number of Ambassador opportunities but if you are interested, we want to know.  The benefits of being an Ambassador include exclusive events, invitations and access to PromaxBDA.

For more information on the duties and benefits, and to submit your nomination, please contact Emily Little, Manager of Member Outreach at 310-789-1525 or by emailing emily@promaxbda.org.

PromaxBDA Ambassadors

Josh Acuff

On-Air Promotions and Brand Manager, Halogen

Josh Acuff has worked in on-air promotions for the past nine years. In 2008 Acuff left his post as writer/producer with INSP to join the small team that launched Halogen in October of 2009. As the Manager of Network Strategy, Josh had oversight of the programming schedule and on-air promotions for Halogen and was responsible for the networks highest performing on-air events.

In his current role as on-air promotions and brand manager, Acuff leads the creative discussion for all on-air promotion and position for the network.

Ethan Adelman

VP, On-Air Promotion, FX Networks

Ethan Adelman is the creative director for on-air promotions at FX Networks. Since coming to FX in 2005, Adelman has developed network branding, launch campaigns and theatrical promotion for the network. Previously, he was director of on-air promotions at G4 after helping launch Oxygen Media in 2000.

Karyn Adelstein

VP, Integrated Marketing, TV Guide Network

An executive with 15 years of experience in television and production, specializing in custom media solutions and branded content integration, Karyn is responsible for creating and overseeing innovative campaigns for TV Guide Network's Fortune 500 ad sales clients. She has previously held positions at FOX, Bunim-Murray, The WB, Warner Bros. Records.

Alex Alonso

VP, Marketing, mun2

Alex Alonso is VP of Marketing for the bicultural cable network. In his role he oversees consumer and Affiliate marketing initiatives and brand development for mun2 and works closely with both on-air and digital teams to capitalize on strategic opportunities. 

Prior to joining mun2, Alonso oversaw strategic planning for Carat’s accounts active in the U.S. multicultural space. During his time at Carat, Alonso worked with Hyundai/Kia, Adidas, RE/Max, RadioShack, and new business development. He also spent several years at Anheuser-Busch's Busch Media Group, where he worked on media planning and buying for the company on the West Coast.

Starting his media career at Starcom’s Hispanic group, Tapestry, immediately after college, he worked with such clients as Showtime, Toys "R" Us, and Philip Morris Youth Smoking Prevention. Alex is a graduate of Northwestern University (Evantson, IL).


Andie Beckerman

Director of Development, AMC Unscripted

Andie Beckerman Terry serves as creative director of unscripted original programming at AMC where she is responsible for conceptualizing, developing and overseeing non-scripted long and short form original programming, key tentpole events, franchises and on-air packaging. She was also involved in the short form series launch campaigns of the award-winning original series "Mad Men" and "Breaking Bad." Over the years, she has won several Promax and Telly Awards.

Rodger Belknap

SVP / Creative Director, MTV2 + MTVU

As VP of creative for MTV Network’s LOGO, Rodger Belknap acts as brand guardian and oversees all branding and promotional efforts for LOGO.  Belknap also serves as executive producer on LOGO's music shows, NewNowNext Music and NewNowNext Poplab. Prior to joining LOGO Rodger worked at MTV Networks, winning numerous awards for his channel redesigns, rebranding and show packaging for MTV, MTV2, MTVU, Jams, MTV Hits, MTVTr3s and MTV World. 

Dan Bernath

Senior Creative, Comedy & Alternative, ABC

Daniel Bernath has been the creative force behind numerous ABC marketing campaigns, most recently launching "Modern Family." Other notable campaigns include "Dancing With The Stars," "Wipeout" and "Ugly Betty." Also a musician and composer, Bernath’s music has been featured in movies, TV shows, and commercials. His 2008 viral comedy-rap video, "Promo Pimp," opened the PromaxBDA Awards. Prior to ABC, Bernath wrote and produced award-winning work for cable networks such as E!, Showtime, Food Network, and G4.

Jeff Blackman

VP, On Air - Preschool Brand Creative, Nickelodeon

As VP of Nickelodeon’s Preschool Brand Creative team, Jeff Blackman oversees promotional and branding creative for Nick’s preschool properties. From series launches on Nickelodeon to branding and image work on the 24-hour digital channel Nick Jr., Blackman’s team creates engaging and exciting promotional content directed at preschoolers and their parents.

Previously, Blackman spent 12 years on the brand creative team at Comedy Central, helping to launch and maintain such hits as “Chappelle’s Show,” “South Park” and “Reno 911!”

Kai Brown

Director of Production, BET Networks

Kai A. Brown is an award-winning broadcast media professional with more than 15 years of experience in television production. Brown is currently the director of production at BET Networks in the creative services department. In this role, she manages a team of production managers, coordinators and production assistants. She works in conjunction with the team’s creative directors, media planners and post production to ensure consistency in look, tune-in information and accuracy of all messages.

Brown is a member of Women in Cable Television (WICT), National Association of Multi-Ethnicity in Communications (NAMIC) and a PromaxBDA Ambassador. One of her career highlights was serving as the board chair for the Multi-Media Training Institute (MMTI). MMTI is a nonprofit media production training company for at-risk youth and young adults in the DC Metro Area. It is a true honor for her to contribute to the lives of young people and provide them with tools to accomplish their dreams.

Marley Bunce

Director, Broadcast Production Management, Discovery Creative, Discovery Communications, LLC

As director of broadcast production management at Discovery Communications, LLC, Marley Bunce is responsible for the overall business management of broadcast marketing production. Bunce and her team support the network marketing teams through Discovery Creative, DCL’s in-house agency, and are responsible for managing the execution of many award-winning on-air and branded entertainment campaigns. Before joining Discovery in 2007, Bunce had 16 years under her belt in the commercial film and video production management world.

Caroline Carver

Director, Interactive Marketing, Univision Interactive Media

Caroline Carver began working at Univision Communications, leveraging her fluency in Spanish, and working her way up from coordinator to director. In addition to managing cross-platform marketing efforts for Univision’s online and mobile properties, her roles include spearheading branding efforts and PR strategies around Interactive, on-air media planning and project management of all priority campaigns. Carver received a Power of Ideas award at Univision for out-of-the box social media efforts to drive fan engagement during the 2010 World Cup. She is also a panelist and student outreach speaker for Green Dot Schools and City Year. 

Lauren Cassidy

AMC Networks, Creative Director, Special Projects

Lauren Cassidy is an award-winning creative director of special projects for Rainbow Media. In this role, she oversees the creative team that supports the cutting-edge brands; AMC, IFC, WE tv and Sundance Channel. She is responsible for the creation of sales presentation, industry conference videos and network specific marketing spots.

Stephen Clark

Sr. Writer/Producer, The Weather Channel

Stephen Clark is an award-winning senior writer/producer for The Weather Channel. His primary role is to conceptualize and execute creative for all The Weather Channel platforms including series launch campaigns and upfront presentations, as well as promoting weather.com, mobile app products and contributing to brand strategy. In his spare time, Clark enjoys running, golfing and fishing – all at the same time. Stephen lives in Atlanta with his wife and two daughters.

Tom Clendenin

SVP, Marketing, CNBC

Thomas J. Clendenin, VP of marketing at CNBC, is responsible for the overall marketing and management of the CNBC brand. Clendenin joined CNBC from Aeropostale Inc., where he was SVP and director of marketing, leading all marketing efforts for two retail brands, Aeropostale and JimmyZ, including all in-store and external communications.

Jeremy Cohen

Senior Creative Director, NBC News Marketing and Communications

Jeremy supervises the production and design of on-air spots for NBC News programming and its associated multi-platform offerings plus a wide range of special projects. In addition, his group creates off-air NBC News content including series showcased inside taxis and on airlines. He began his professional career at TBS, followed by E! Entertainment Television, and then CNN where he was Director of News Promotion. Before joining NBC, he launched the on-screen promotions and brand development team at Thomson Reuters. Jeremy is also a professional clown who has performed across the US.

Eric Covert

VP, Franchise Marketing & Creative Content, Disney/ABC Television Group

Eric Covert is VP of creative content and production for Disney Channels Worldwide. He oversees the strategy, creative development, production and distribution of content involving Disney Channels Worldwide and any other division in The Walt Disney Company, including interstitials, music videos, long-form programming, TV specials and concerts.

Rick Dascher

Executive Director, The Sponsor Shop, Turner Entertainment Networks

The Sponsor Shop is Turner Entertainment’s full-service internal creative agency that produces industry-leading sponsorships and promotions for its advertisers in partnership with its ad sales colleagues. The Sponsor Shop is dedicated to creating best-in-class custom content that connects clients’ brands with those of TBS and TNT. For Rick Dascher, this means ensuring his team’s work leaves a lasting impression on every viewer.

Outside of work, Dascher is equally committed to volunteering with Camp Sunshine, an organization that offers year-round programs for children with cancer. Aside from spending a week there every June for summer camp, Dascher also helps them with video projects throughout the year.

He is also a member of the Ambassador team for PromaxBDA. In this capacity he’s proud to share the wonderful work of PromaxBDA with its Atlanta members.

Aaron Day

Director, Design, Lifetime

As director of design, Aaron Day oversees the development of all print campaigns related to Lifetime and the Lifetime Movie Network. Since joining the Lifetime team, Aaron has been part of the network rebranding and helped to launch some of the most highly rated programs in Lifetime’s history, such as "Army Wives" and "Project Runway." Prior to joining Lifetime, Aaron was the production manager at The CW Network and associate producer, special projects at The WB Television Network.

Phil Delbourgo

SVP, Brand & Design, VH1

Emmy Award-winning creative director Phil Delbourgo has been shaping the face of television for two decades. As a founder of pioneer branding firm Big Fat TV he was a force behind the launch of E!. Today, at VH1, Delbourgo is one of the principle architects of the channel’s bold identity.

Chris Donovan

SVP, Creative On-Air & Online, The CW

Chris Donovan is the award-winning SVP for the creative and special projects department at The CW Television Network, where he oversees the network's on-air creative team and overall on-air environment and direction. He was instrumental in the initial launch of The CW as well as on-going episodic promotion for series such as "Gossip Girl," "90210," "America's Next Top Model," "Smallville" and "Supernatural."

Chris Doyle

Creative Director, Travel Channel

Chris Doyle is the creative director for the general advertising, promotion, show packaging and visual direction and branding across the Travel Channel. He has enjoyed helping to rebrand the network and elevating the overall advertising/promotion over the past few years. Chris started his career in the design, branding and ad agency world before his jump into the entertainment brands of Discovery Channel, Animal Planet and Travel Channel.

Lauraine Gibbons

Senior Art Director, E! Entertainment Networks/Style

Lauraine is a senior art director for Comcast Entertainment Group’s on-air design department, serving the programming and promotion departments of E! Entertainment Television and Style Network. Her career began at Marks Communication, assisting in the graphics production for ABC on-air promo. Previous positions included six years as designer, animator and art director for ABC’s Video Design Group, an in-house design department for the Disney/ABC owned stations group, followed by three years as design director for international interactive TV developer, OpenTV.

Murphy Gilson

Creative Director, On-Air Promotions, Audience Network

Murphy Gilson is the Emmy Award-winning creative director of on-air promotions for the Audience Network and n3D. Before joining Audience, he worked at Fox, TLC and PBS, and for such clients as the NFL Network, Discovery, National Geographic Channel, ABC Family, G4 and GSN.

Jason Gordon

Creative Director, Family Channel & Disney XD

“Umm, so what exactly is a bumper?” With the answer to that question firmly established, Jason Gordon marched forward into his career in network TV, producing bumpers for shows and movies on Canadian cartoon channel TELETOON. That was just over seven years ago. 

Since then, Gordon has had the pleasure of working on four different kids’ networks managing production deliverables, producing promos, casting and directing voice talent, creating custom music for interstitial campaigns, hiring and developing production talent, and producing three major network rebrands, amongst other things. He loves the challenge of telling stories in short bites. 

Daniel Guernsey

Creative Director, On-Air Promotions, YES Network

Daniel Guernsey is the supervising producer of on-air promotions at the YES Network – the Yankees Entertainment and Sports Network. Since the launch of YES in 2002, Guernsey has won three NY Emmy awards and 10 PromaxBDA Awards for innovative image spots, new season campaigns and a myriad of other Yankees-specific network priorities. Prior to joining YES, Guernsey was the producer of off-air sales and marketing materials and affiliate spots for Comedy Central. And he doesn’t hold it against you if you’re a Red Sox fan.

Jill Hotchkiss

VP, Marketing & Creative , Disney XD

Jill Hotchkiss is VP of marketing and creative at Disney XD, a role she was promoted to in 2012. She leads the strategic on-air marketing and creative processes that supports the Disney XD linear channel, all digital offerings, as well as brand positioning and strategies that enable the creation of fully integrated marketing plans. Hotchkiss was integral in leading the brand creative development, execution and on-air marketing of Disney XD Worldwide. 

In addition to her responsibility for the creative direction and on-air look for Disney XD she executive produced and developed a variety of music videos and interstitial material. Her experience in brand development, on-air creative and passion for international marketing allowed her the opportunity to partner with her Disney television partners in Japan. Together they developed the look and feel for a new Japanese broadcast satellite channel, Dlife. 

From 2009 to 20011, Hotchkiss was VP/creative director for Disney XD, part of Disney ABC Cable Networks Group. From 2003 to 2009, she was executive creative director at Disney ABC Cable Networks Group (Jetix/Toon Disney). Prior to joining Disney ABC Cable Networks Group, she served as senior writer/producer for the WB Television Network where she was responsible for on-air promotion and brand identity for key series including  "7th Heaven," "Gilmore Girls," "Smallville," "Felicity" and "Everwood."

Prior to the WB, Hotchkiss was a senior producer for NBC's "NBC News Magazine in the Air" for United Airlines and a writer/producer for NBC’s on-air promotion department, working on such shows as "Today Show," NBC Nightly News" and "Late Night with Conan O'Brien." She began her career as an NBC page in New York. Among numerous industry accolades, Hotchkiss's campaigns have received PromaxBDA Awards as well as CTAM/Mark awards.

Natali Johnson

Marketing Manager, Turner Entertainment Marketing, TNT Scripted Originals

As marketing manager for TNT scripted originals, Natali Johnson executes 360° integrated campaigns across print, on-air, out-of-home, digital, radio and non-traditional platforms to drive tune-in for original series. She regularly spearheads initiatives to extend reach and create new consumer connection points via external partnerships and internal resources. Johnson also has a particular enthusiasm for developing strategic marketing ideas and innovative stunts that generate excitement among potential viewers. Her previous experience is in market research at Turner Broadcasting and local advertising at Cox Media. 

Bill Kerner

Director, Brand Strategy, ION Television

Bill Kerner is the director of brand strategy for ION Television. Kerner develops and oversees initiatives that shape the ION Television brand from design through execution. Previously, he was the associate creative director for on-air services. 

Jeffery Kissinger

VP, Digital Marketing & Audience Development, Scripps Network Interactive

Jeffery Kissinger is Scripps Networks’ chief strategist for digital marketing and audience development. He manages an internal digital agency that drives brand engagement through multiple channels including on- and off-channel media, as well as direct marketing, social media and customer relations. His efforts have helped launch franchises like “HGTV Design Star” and “Next Food Network Star.” Kissinger originally joined HGTV in 2004 as director of on-air strategy and planning.

Sarah LaBrache

VP, On-Air Promotion, CBS

Sarah LaBrache serves as director of CBS on-air promotion most recently overseeing the successful launch campaign for NCIS: Los Angeles. Additionally, she helped establish and currently supervises CBS EyeLab, a Promax award-winning digital promotion unit. LaBrache became a writer and producer for CBS in 2001 and was elevated to her current position in 2007.

Jennifer Leitman

SVP, Marketing & Creative, GAC

Jennifer Leitman is VP of brand promotion for HGTV. She leads the creative strategy and production for all branded network promotion and projects. Leitman is responsible for developing far reaching consumer campaigns, upfront presentations, series launches, branded entertainment pieces, and most recently worked on the network rebrand strategy.

Danya Levine

Supervising Producer, On-Air Promotion, CNN, HLN

Danya Levine is an award winning supervising producer for CNN and HLN on-air promotion. Levine has developed successful strategies for branding and messaging across CNN Worldwide’s multiple platforms, such as Soledad O’Brien’s "Latino in America," the CNN/YouTube debates and image campaigns for "Nancy Grace" and "Larry King Live." She steered partnerships with music companies that sonic branded the new CNNI and HLN launch campaigns.

Brian Lockhart

Coordinating Producer, Features and Production Design, NFL Network

Brian Lockhart is currently the coordinating producer of features and production design at the NFL Network. His primary role is to conceive, collaborate and manage the execution of post produced segments. He works closely with other NFL Media divisions developing cohesive creative content across various platforms. Prior to that he was the creative director and senior feature producer at HBO Sports where he won four Emmy Awards for his feature and design work on "Inside the NFL" and HBO Documentaries.

Quest Marks

Creative Director, Bravo

As creative director at Bravo, Quest Marks has the responsibility of helping to evolve the Bravo brand through his innovative and creative ideas. He was instrumental in conceptualizing and developing various high profile promo projects for Bravo including the PromaxBDA Gold award winning “Camp by Bravo” summer campaign. Before becoming a creative director, Marks was a writer/producer/editor with Bravo and knows his way around the Avid. First and foremost though, Marks has a passion for telling a story…as long as it is in :60 seconds or less. 

Pauline McAuley

Director, Branded Entertainment, TLC

Pauline McAuley currently serves as the director of branded entertainment for TLC’s marketing department. Her on-air campaigns and branded entertainment work have been nominated for numerous industry awards garnering her a collection of statues along the way. McAuley’s contributions to television span more than a decade, with past employers being Animal Planet, The Oxygen Network and MSNBC.  

Terry Minogue

VP Creative Director, SPIKE

Terry Minogue is a creative director and executive producer at Spike TV. Minogue leads the strategy and creative execution of Spike's award-winning advertising and on-air promotion for its major franchises including the "UFC," "Star Wars," "The Ultimate Fighter," and "Auction Hunters." Minogue helped develop and wrote the tagline for Spike’s "Get More Action" brand position. Previously, he was part of the creative team at Sci-Fi Channel that launched "Steven Spielberg Presents Taken" and "Battlestar Galactica."

Chuck Moore

Director, On-Air, Turner Classic Movies

Chuck Moore is a director of On-Air for Turner Classic Movies. He has been involved in developing and overseeing promotions for key network initiatives like “31 Days of Oscar” (2009-2012) and the “TCM Classic Film Festival” (2013). He also produced and directed the current image spot for TCM's popular prime time host, Robert Osborne. Other projects include coverage of off-channel events like the TCM Cruise and creation of original digital content. 

Jennie Morris

Director, Affiliate Marketing, AMC/Sundance Channel Global

As director of affiliate marketing for AMC/Sundance Channel Global, Jennie Morris is responsible for the implementation of all marketing activities for the international arm of AMC Networks. Morris and her team direct worldwide marketing events, ad campaigns, digital initiatives and affiliate activities for Sundance Channel in Europe and Asia, and WE tv in Asia. Prior to joining AMC Networks, Morris was already a seasoned programming executive with nearly 15 years of domestic and international programming and marketing experience.

Joseph Ortiz

SVP, On-Air Promo: Creative + Strategy, MTV

As SVP of on-air promo: creative + strategy, Joe Ortiz and his team are responsible for MTV's strategic launch planning and creative for all programming series. With more than 14 years at the channel, Ortiz has launched many cultural and ratings hits for the brand including “The Osbournes,” “Laguna Beach,” “The Hills,” “Punk'd” and recent hits “Jersey Shore,” “Teen Mom,” “Catfish,” “Awkward” and “Teen Wolf.” 

Prior to MTV, Ortiz held consumer marketing positions at Disney/Go Network as well as advertising agency positions at JWT and Anderson + Lembke, where he launched Microsoft's first-ever Internet advertising campaign back in 1995.

David Otto

Executive Creative Director, Telepictures

David is executive creative director at Telepictures where he's been involved in on-air design campaigns for various shows such as "Extra," "Ellen," "Tyra," "TMZ," and "LifeChangers" among others. Prior to Telepictures, his clients have included NBC, CBS, Fox, and VH1.

David is an alumnus of Art Center College of Design, and lives in Los Angeles. Other interests include architecture, music and ice cream.

Maria Pecoraro

Creative Director, Brand Creative, A&E Network/BIO Channel

Maria Pecoraro is currently the creative director for A&E Network and BIO Channel’s Brand Creative department. Her primary role is to direct and inspire out of the box, award-winning campaigns for both networks, to insure all creative accurately represents the respective brands on air and online, and to continue to develop and refine the brands across all platforms. Prior to joining A&E in 2008, Maria was an executive producer in Spike TV’s Creative Group.

Christopher Pelczynski

Creative Director, ESPN LA

Christopher Pelczynski is the creative director of ESPN’s Los Angeles production facility, overseeing the design, animation and live production for SportsCenter and other ESPN programming. Over his 12 years at ESPN, Chris’ focus has been the design of information graphics, logos, and also organizational efficiency. Before joining ESPN, Chris worked at numerous broadcast and creative companies in the Phoenix area. He graduated with a degree in Graphic Design from Arizona State University.

Travis Pomposello

EVP / Chief Creative Officer / Executive Producer EPIX Sports, EPIX

Travis Pomposello is EVP and chief creative officer at EPIX, a joint venture between Paramount, Lionsgate, and MGM. Pomposello is responsible for creative and brand development across channel, VOD, digital, and directing on-air packaging and promotion. Prior to EPIX, Pomposello held senior positions at MTV, Nickelodeon, Discovery, “The Late Show with David Letterman,” and was a partner at Frederator Studios. Travis later went on to found Bella Vita Creative, a boutique creative agency in NYC.

Heather Porter

Director, On-Air Promo Creative, FOX Broadcasting Company

Heather Porter has been in the FOX On-Air Promotions Department for 12 years and holds the position of manager. She has been behind the success and launches of such FOX hits as "Bones," "Beverly Hills 90210," "Lie to Me," "Boston Public," "The Simple Life" and many others.

Heather Reilly

Director - Broadcast and Sponsored Production / The Creative Group, Cartoon Network

Heather Reilly is Director of Production for On-Air and Sponsored Promotions within the Creative Group at Cartoon Network. Since joining Cartoon Network in 2004, Heather has worked on branding campaigns, network show launches, and a variety of promotional campaigns including multi platform promotion for the networks first sports lifestyle award show Hall of Game. She oversees all aspects of production for promos, interstitials, and sponsored promotion and is the voice of the Creative Group in strategic meetings for the network. Heather is based in Atlanta.

Lara Richardson

SVP of Marketing, Discovery Channel

Lara Richardson serves as SVP of Marketing for Discovery Channel. In this role, she is responsible for creating and executing the vision for the Discovery brand across all platforms, including on-air campaigns, print campaigns, social networking, domestic distribution of creative content and the annual upfront ad sales presentations. 

Richardson’s first project for the network, SHARK WEEK’s 25th anniversary, was a major success as the promo she created for the 25th anniversary campaign grabbed more than 500,000 views on YouTube in August 2012. During Richardson’s tenure, the network smashed several ratings records. 

Prior to joining Discovery Channel, Richardson served as VP of creative for
TLC, where she most recently spearheaded TLC’s rebrand and brought to life its “Red
Door” campaign. Her efforts led to her team being named PromaxBDA In-House Marketing Team of The Year for 2012, as well earning numerous other CINE and PromaxBDA Awards.

In 2005 Richardson worked as a documentary filmmaker where she shot, directed, and produced the film, Katrina: A Volunteer Story for Discovery Production Group. The film
documented her volunteer experience in the days after Hurricane Katrina, and premiered on TLC on August 28, 2006.

Scott Rowe

SVP, Worldwide Communications, Warner Bros. Television Group

Scott Rowe serves as SVP of Worldwide Communications for Warner Bros. Television Group and is responsible for managing all communications, both traditional and new media, on a global basis for the Group. A 16-year veteran of the studio, Rowe has worked his way up the ranks having served in corporate communications and television publicity. Prior to that, he spent seven years at FOX.

Kathy Sachi

Senior Writer/Producer of Worldwide Television Marketing and Advertising, Warner Bros.

Kathy Sachi, senior writer/producer of Worldwide Television Marketing and Advertising for Warner Bros., has created countless celebrated campaigns for marquee syndicated programming, including the spots that ushered “Friends” into syndication, on which she served as lead producer (a frequent role). 

Since joining what has essentially become Warner Bros.’ in-house agency, Sachi’s produced numerous sales presentations and promos for Domestic Distribution and International Sales, Cable Sales Marketing, Warner Home Video (“The Big Bang Theory,” “Two and a Half Men,” “The Mentalist”), and WB Games (iOS “Lego Harry Potter 2”). The recipient of numerous PromaxBDA and Telly Awards, Sachi is grateful to have worked with some of the most talented and creative people in the industry.

Seida Saidi

Manager of Operations, Creative Services, truTV

Biography coming soon

Michael Scalere

Creative Director, History

Michael Scalere is a creative director at History and oversees the marketing for many of History's hit shows. From logo design, to on- and off-air campaigns, to key art, Scalere is responsible for the creative look and feel of the individual programs he is charged with. Prior to History, Michael worked in HBO's creative services department. 

Jedd Scher

Creative Director, G4

Jedd Scher is creative director of on-air promos at G4 Television. Scher launched the network’s interstitial franchise and developed award-winning campaigns for programs such as “Attack of the Show!,” “Ninja Warrior,” “Comic-Con Live,” “Bomb Patrol Afghanistan” and “X-Play.” Scher oversees an incredibly talented team of producers, editors, writers and designers.

 

Scher began his television career by producing commercials for Al Gore’s 2000 presidential campaign.

Ruth Schiller

Director, On-Air Promotions, Fuel

Ruth Schiller is currently the director of on-air promotions for Fuel TV. She has extensive experience in developing creative material for use across multiple distribution platforms including theatrical, broadcast, online, mobile, VOD, DVD and DVR. In addition to creative leadership roles at DIRECTV, Fox Reality, 3net and Fuel TV, Schiller 's experience includes stints at creative boutiques developing campaigns for clients that included Nike, Pepsi, Toyota and Gap.

Joanna Scholl

Director of Advertising & Promotion, Home Box Office

Joanna Scholl, director of advertising & promotion for Home Box Office, is responsible for directing the execution and implementation of integrated, buzz-worthy consumer marketing campaigns, innovative promotions and creative for high-profile HBO miniseries, films and documentaries such as "The Pacific," "John Adams," "Grey Gardens," and "The Alzheimer's Project." In her current role, Joanna identifies strategic campaign objectives and provides creative direction across all media tactics, while optimizing the media and production budgets and strengthening the overall brand.

Pat Shaver

Division VP, Creative Services, Playboy TV

Pat Shaver is an experienced producer in on-air promotions and commercial production, with more than 20 years working on top category brands including Revlon, Alfa Romeo and, most notably, the iconic entertainment brand, Playboy.

Shaver has been a guiding force in producing engaging creative for Playboy’s many TV networks. She currently serves as Playboy TV’s Division VP for creative services.

Shaver has produced commercials for advertising agencies with client billings totaling over $65 million. She used her knowledge and skills to bring together the right team for each of her diverse client projects. Her ability to understand brands and the best way to engage customers or viewers is best seen in her work for Playboy TV. 

In her senior level role, Shaver has overseen the on-air promotions department through the launch of over 10 networks and served as executive producer for 15 Playboy TV network graphics packages. Her team management and leadership skills have been instrumental in creating a streamlined promotions department that delivers on-air, online, VOD, affiliate marketing spots and sales video support.

Vanessa Tremain

Creative Director, On-Air Promotion & Branding, WE tv & Wedding Central

As creative director of on-air promotion and branding at WE tv and Wedding Central, Vanessa oversees on- and off-air creative work for both networks, ensuring that all promotional efforts exemplify the network brands and meet the growing needs of our businesses. During her career she has played a key role in multiple network launches and rebrands, including AMC, News 12 and the recent rebrand of WE tv.

Xochitl Valle

Coordinator, Consumer Marketing, Telemundo Media

As coordinator of experiential/consumer marketing for Telemundo, Xochitl Valle has helped conceptualize, coordinate and execute strategic consumer activations of scale targeted to the US Hispanic audience. Valle has worked on the 2012 Telemundo rebrand, show launches and a various other promotional events in major markets across the US. 

Kevin Vitale

VP, Creative & Brand Strategy, IFC

Kevin Vitale is the VP of creative and brand strategy at IFC, where he oversees all aspects of IFC creative marketing, including on- and off-air promotion, design, on-air media planning and ad sales creative. Since joining IFC in 2007, Vitale has spearheaded his creative team to award-winning creative campaigns such as “Portlandia,” “Comedy Bang! Bang!” and the IFC rebrand to “Always on, Slightly Off.”

Prior to his time at IFC, Vitale held the position of senior writer/producer for the CBS Marketing Group and was responsible for image and nightly promotion for “The Late Show with David Letterman” and produced creative for various other network initiatives such as daytime programming blocks and the CBS upfront. 

Vitale started his career at VH1 holding various roles in the digital, programming and on-air promotion departments.

Vitale is an active member of PromaxBDA, serving as a PromaxBDA Ambassador, a mentor in the PromaxBDA Mentorship Program and a member of the Diversity Council.

Matthew Waddell

Creative Director, On-Air, Fox Sports Marketing Group

Matthew Waddell is a creative director for the Fox Sports Marketing Group, responsible for the on-air promotions of Fox Sports, Speed, Fox Soccer Channel, Fuel TV, Fox Deportes and FoxSports.com. Waddell began at Fox in 2011 and has since had the good fortune to develop campaigns for the Daytona 500, College Football and Fox Soccer Channel, among the many highlights. Prior to Fox, Waddell worked as a creative director for The Movie Network/HBO Canada and Teletoon Canada Inc.

Courtney Winfree

Senior Creative, Drama, Late Night & Specials, ABC Entertainment

Courtney Winfree is senior creative of drama, late night and specials for ABC Entertainment. With more than 10 years of experience in on-air and off-air marketing, she is currently overseeing all creative on the critically-acclaimed and hit drama series, “Revenge” as well as fan favorite “Castle.” Prior to moving to Disney/ABC Television Group, she worked for CBS On-Air Promo, wrote for several publications and began her career in the music industry as a publicist and band manager. 

Jasmine Yeung

Promo Producer, Corus Entertainment

Jasmine Yeung is an award-winning promo producer for Corus Entertainment in Toronto, Canada. She is known for producing innovative, creative television spots for the Corus brands, including Movie Central and Encore Avenue. Prior to Corus, Jasmine was a key contributor at TELETOON Canada, where she produced and edited all of the network's on-air promo packages for the launch of TELETOON Retro.