CMO, Turner Animation, Young Adults and Kids Media
Education & Industry Development Committee Co-Chair
Brenda Piper is chief marketing officer for Turner Animation, Young Adults & Kids Media, responsible for providing overall vision and leadership to all areas of marketing, on-air and trade creative services that support the cable television networks Cartoon Network, Adult Swim and Boomerang, along with their digital businesses. Her duties include developing the strategic marketing plans directed at building these businesses among key constituencies—viewers, users, ad sales clients, promotional partners, affiliates and industry trade communities. Piper is based in Atlanta and reports directly to Stuart Snyder, president and chief operating officer, who oversees the Turner Broadcasting System, Inc. portfolio of media properties.
A veteran brand marketing and promotion executive, Piper previously was senior vice president of integrated marketing and promotions for Nickelodeon and MTVN Kids and Family Group. In this position, she oversaw development and execution of all promotions marketing efforts for the media brands Nickelodeon, Nick Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as Nickelodeon magazines and Nick Digital businesses. Her responsibilities included both on-air and off-channel promotions, client services, ad sales marketing, online promotions and special events.
Prior to that, Piper served as vice president of consumer marketing for VH1, where she oversaw all consumer and off-channel marketing for the company as well as digital marketing for the network, and the digital networks VH1 Classic and VH1 Soul. Her promotional partners included premier companies such as Starbucks, SWATCH, American Airlines, the NBA and the NFL. Piper also previously worked as vice president, affiliate marketing, Entertainment Group for MTV Networks, implementing marketing strategy around affiliate efforts in brand promotion, distribution support, and local ad sales promotional support for Spike TV, Nickelodeon, Noggin, Nick GAS, NickToons, Nick at Nite and TVLand.
Before joining MTV Networks, Piper was executive director of marketing and special events for ABC Radio Networks, where she was responsible for the total Urban business in the company, positioning the organization to capitalize on the significant impact of Urban consumers. Previously, Piper held a number of significant strategic consumer marketing and product development management positions for Frito-Lay and Pepsi-Cola, both divisions of PepsiCo. Preceding that tenure, she was a marketing, operations and financial executive for Mobil Oil in its consumer retail and distribution businesses.
Piper earned a bachelor’s of science degree in chemical engineering and a MBA degree in marketing and finance, both from the University of Maryland. She is a member of the Atlanta Board of Visitors for the Savannah College of Art and Design (SCAD); serves on the Advisory Board for the University of Maryland College of Engineering and the Fernbank Board of Trustees; and is a Board member of Usher’s Camp New Look.
Among her accolades, Piper was a recent Girls, Inc. Luncheon Honoree, cited for “taking professional risks, bringing a spirit of individuality and collaboration to her work and always seeing a broader canvas of possibilities.” CableFAX Magazine named her among the Top 50 Most Influential Minorities in Cable 2009, the Most Powerful Women in Cable 2008 and the Top 50 Most Influential Minorities in Cable 2006. Piper also was recently included in the 12th Edition of Strathmore’s Who’s Who in Atlanta, and she was chosen as a potential candidate to represent the marketing community in the 2009-10 Edition of Emerald Who's Who. Additionally, she was named among American Women in Radio & Television’s “25 Women to Watch in Sales and Marketing: 2009.”
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.