EVP, Marketing & On-Air Promotion, FX Networks
Stephanie Gibbons is EVP of marketing and on-air promotion for FX Networks, responsible for the creation and implementation of all print and electronic marketing and advertising campaigns for FX, Fox Movie Channel and most recently, the channel launch of the FX Movie Channel programming block, to coincide with FMC’s Emmy Award winning programming. Gibbons also oversees off-network and cross-channel platform marketing initiatives for FX, FMC and FXM though Internet, mobile, VOD and other alternative media.
Gibbons is a strategic and creative innovator, and her unique aesthetic has taken the marketing and promotion of the network’s acclaimed original series to new heights. Under her inspired direction, the network has won more than 200 PromaxBDA Awards since 2006. Gibbons and her team were honored with the PromaxBDA Award for In-House Marketing Team of the Year in 2011 and 2012. They also received the PromaxBDA Award for Design Team of the Year in 2012.
Gibbons’s marketing acumen has helped propel FX to the highest overall ratings in its history. In 2011, she developed masterful campaigns for the network’s award-winning hit miniseries “American Horror Story,” and the hit comedy series “Wilfred,” which was the highest-rated first season of any FX comedy. In 2012, Gibbons also spearheaded the campaign of FX’s most recent comedy launch, “Anger Management,” which set a new record as the most-watched scripted comedy series premiere in cable history.
Gibbons has produced iconic marketing campaigns for the Golden Globe-winning drama “Sons of Anarchy,” Emmy Award winner “Justified,” Emmy and Golden Globe winner “Damages” and “Rescue Me.” Gibbons’s efforts on the FX comedy front include critically lauded campaigns for the acclaimed hit “It’s Always Sunny in Philadelphia,” “Louie,” “Archer” as well as “Brand X with Russell Brand,” “Totally Biased with W. Kamau Bell” and “The League.”
In 2008, Gibbons was responsible for overseeing the launch of FX’s first-ever network branding campaign. Entitled “THERE IS NO BOX,” it put forth a true brand proposition geared to market the network as a whole, inclusive of its programming components. Gibbons has been a driving force behind the re-launch of the network’s website, FXnetworks.com. The re-launch has provided an extended experience to viewers featuring original content for FX originals and movies.
With News Corporation, FX’s parent company, Gibbons serves on the marketing advisory committee for Cool Change, which is the company’s global initiative to make the company carbon neutral and create internal awareness of energy conservation and global warming. She also helped to develop the campaign for “FoxForward,” Fox’s corporate initiative to redefine internal relations and communications between the company and its employees.
In 2006, Gibbons was named one of the Ten Most Amazing Gay Women in Showbiz by the New York Gay and Lesbian Center. She has overseen the marketing of programming that features lesbian, gay, bisexual and transgender characters – most notably “Nip/Tuck” – which has led to the network’s recent recognition by the Gay & Lesbian Alliance Against Defamation (GLAAD) as one of the most gay-friendly and responsible television networks.
Prior to joining FX, Gibbons was SVP of advertising and promotions at Showtime, where she was responsible for the development and oversight of all of the network’s consumer and trade advertising, and promotions campaigns. She spearheaded many of the company’s breakthrough advertising campaigns, including those for “Queer as Folk” and “The L Word.” She also worked on the launch of SHO NEXT. Previously, Gibbons served as creative director for Red Group, Showtime Networks’ in-house advertising agency, where she was part of the initial team responsible for creating the network’s “No Limits” branding campaign.
Before her stint at Showtime, Gibbons was a creative director for Media General Broadcasting Inc., where she was responsible for all station creative, including image, news, major series, on-air, print and radio promotions for WFLA-TV (NBC) in Tampa. She also guided WCBD-TV (NBC) in Charleston, S.C., in its creative marketing effort through their affiliation switch from ABC to NBC.
Gibbons has also been an independent producer, having written and produced commercials, marketing, sales and public relations tapes for corporations, private businesses and nonprofit organizations.