awards / current

Roger Hyde

SVP, Creative Services & Brand Integrity, DIRECTV
PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair

Roger Hyde began developing his skills as a film editor of non-fiction projects for the state-owned National Television Broadcaster. After transitioning as an advertising agency producer with Young & Rubicam, he launched himself as a writer/director of television commercials throughout the European community, working in more than eight countries on local and multi-national brands.

After immigrating to the United States in 1994, he continued to freelance as a director and editor of commercials with representation by production companies on three continents, while producing an award-winning, feature-length documentary: “Queen of the Whole Wide World”, which premiered at the Los Angeles Film Festival before being screened at over 30 film festivals around the world.

He joined DIRECTV in 2001 and helped transform the fledgling creative services division into a full-service, in-house agency, production company and post-production facility to help grow the various revenue-driving areas for all 20+ million subscribers of the nation’s premier satellite provider in addition to developing and executing a competitive brand strategy. While pursuing his existing-customer responsibilities, in 2009, Hyde opened an in-house print creative agency for DIRECTV in New York, to produce advertising for acquisitions and direct marketing to drive new subscribers to the platform. He also helms the corporation’s brand integrity group for the US and Latin America.

His cumulative body of work has garnered more than 200 local and international awards, and has been showcased in festivals throughout the globe. Hyde is currently on the board of directors for PromaxBDA and chairs the bylaws and awards committees. He is also active member of the Academy of Television Arts & Sciences, and is on a number of Primetime judging panels for the annual Emmy Awards.

Lucas Aragón

Design Director, ABC Design, ABC Entertainment Marketing

Within the last decade, Lucas Aragon has cemented himself as a creative leader in the broadcast design industry, leaving his thumbprint on some of the largest promotions and series launches in the television industry. Currently, he is the design director for ABC Entertainment Marketing, which is a job he also held from 2004-08. Most recently he worked on the launch of OWN: Oprah Winfrey Network. This was his second cable network launch, his first at the National Geographic Channel. Aragon also worked for Lifetime Television before joining OWN. Prior to the start of his career, Aragon worked for NBC affiliates WRC, WHDH & WESH, and Fox affiliate KDFW

Pamela Craciun

VP, Creative Director, TNT

Pamela Craciun serves as VP, creative director for TNT, one of the top networks on cable. In this capacity, she supervises the overall creative look and voice for TNT. Craciun and her staff work closely with TNT’s marketing, research and brand-development groups to craft and refine the “Drama” brand. Craciun is based in Atlanta and reports to Ron Korb, SVP, group creative director for TBS, TNT and Turner Classic Movies (TCM).

Craciun was promoted to her current position in 2008. As creative director, she has crafted numerous innovative promotional elements for the network, specifically when it comes to launching and sustaining new and returning series. Her creative work for TNT includes current and past work on “The Closer” and “Rizzoli & Isles,” basic cable’s top two series of all time, as well as TNT’s hit series “Dallas” and the epic drama “Falling Skies.”

Craciun joined TNT in 1995 and has worked her way up through several creative roles, from writer/producer to executive director of original series promotion. 

TNT is a network within Time Warner’s Turner Broadcasting System, Inc., which creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Christopher Donovan

SVP, On-Air Marketing and Promotional Content, E!

Christopher Donovan serves as SVP, on-air marketing and promotional content at E!, where he oversees creative development and execution of the network’s on-air promotions, advertising and more.

Most recently Donovan served as the SVP creative on-air and online promotions department for The CW Television Network. He was instrumental in the initial launch of The CW as well as the development and execution of innovative and highly successful multi-platform campaigns for series such as “Arrow,” “Gossip Girl,” “90210,” “America’s Next Top Model” and “The Vampire Diaries.” 
 
Donovan joined The CW in March 2006 from The WB Network, where he was responsible for the on-air campaigns for “Gilmore Girls,” “Everwood,” “Smallville,” “Beauty and the Geek” and “Supernatural.”  Prior to The WB, Donovan served as creative director for Fox Sports and Fox Sports Net, working with such preeminent sports franchises as The NFL, The MLB, The NBA and NASCAR.
 
Donovan’s extensive advertising background includes his creative and production experience for many of the industry’s leading agencies such as  BBDO, JWT and Grey Group working on campaigns for such clients as Apple, Pepsi, Nike, Visa, Frito-Lay, Procter & Gamble and HBO.
Throughout his career, Donovan’s creative efforts have earned numerous nominations and awards, including Clio, Cannes, New York Film Festival, London International Advertising, Telly, PromaxBDA Awards.

Robert Gottlieb

SVP and Head of Marketing, Fox Sports Media Group
Membership Committee Co-Chair

Robert Gottlieb has been the chief creative executive in the Fox Sports Media Group marketing department since March 2004, when he was named VP/creative director of on-air promotions for Fox Sports and FSN. He currently holds the position of SVP/group creative director of Fox Sports Media Group.

Gottlieb is responsible for all the video marketing assets for Fox Sports, as well as conceiving and producing campaigns and providing creative support for Fox Soccer, Fox Deportes, Fuel TV, Speed, Big Ten Network, FoxSports.com and FSN.

Gottlieb’s in-house group has become widely recognized for creative excellence and won scores of industry awards, including “Spot of the Year” at the 2010 Sports Media Marketing Awards, sweeps of the on-air categories at the Sports Emmy Awards in 2009 and 2011, and more than 90 PromaxBDA Awards since 2004, including the inaugural “Marketing Team Of the Year” Gold in 2011.

Gottlieb serves on the board of PromaxBDA and is a founding member and awards committee chair for the Sports Media Marketing Awards.

Pat Shaver

Division VP, Creative Services, Playboy TV

Pat Shaver is an experienced producer in on-air promotions and commercial production, with more than 20 years working on top category brands including Revlon, Alfa Romeo and, most notably, the iconic entertainment brand, Playboy.

Shaver has been a guiding force in producing engaging creative for Playboy’s many TV networks. She currently serves as Playboy TV’s Division VP for creative services.

Shaver has produced commercials for advertising agencies with client billings totaling over $65 million. She used her knowledge and skills to bring together the right team for each of her diverse client projects. Her ability to understand brands and the best way to engage customers or viewers is best seen in her work for Playboy TV. 

In her senior level role, Shaver has overseen the on-air promotions department through the launch of over 10 networks and served as executive producer for 15 Playboy TV network graphics packages. Her team management and leadership skills have been instrumental in creating a streamlined promotions department that delivers on-air, online, VOD, affiliate marketing spots and sales video support.

Joe Tamanini

President, Studio City

Joe Tamanini joined the Emmy Award-winning Studio City in the fall of 2003 and achieved meteoric success. After starting with the company as a production intern, Tamanini quickly rose through the ranks serving as producer/editor, head of creative development, creative director and VP.  Tamanini is now president of Studio City.

During his tenure he has spearheaded the creative pitches and creative direction that has secured Studio City such accounts as NBC’s 2012 Summer Olympic Campaign, NBC’s 2010 Winter Olympic Campaign, “Live! With Kelly,” “Criminal Minds,” “Burn Notice,” “The King of Queens,” “White Collar,” “Anderson,” “Ellen,” “Everybody Hates Chris,” “American Chopper,” “Star Trek,” “South Park” and more.  His creative strategy as well as his ability to guide the creative process has been instrumental in the success of Studio City.

Part entrepreneur, part visionary, he takes large, out-of-the box creative ideas and helps refine the messaging to the client’s needs, all the while creating award winning campaigns and spots. Tamanini’s ability to create compelling marketing strategies, brand messaging, and visual style while keeping clients comfortable with creative decision-making has played an intricate role in his quick rise to president. 

During his career he has won multiple PromaxBDA North America Gold and World Gold Awards and has been a two-time PromaxBDA Rocket Award finalist. 

Jayson Whitmore

Creative Director & Partner, Royale

Jayson Whitmore brings a relentless innovative spirit to his role as creative director where he leads multidisciplinary expeditions into the never-been-seen-before territory. 

Whitmore made a name for himself as a freelance animator and creative director. He launched his career at the renowned design firm Pittard Sullivan, before flexing his muscles for top motion graphics companies such as Exopolis, Brand New School, Troika, Blur Studios and Veneno. Whitmore’s conceptual prowess, and sophisticated yet playful animation style have brought to life many notable projects, including video art, live concert graphics (Madonna, anyone?), and network packages and rebrands. He has also been behind the camera, directing and creative directing commercials.

Garson Yu

Founder & Creative Director , yU+co

Bio coming soon.