SVP, Creative Services & Brand Integrity, DIRECTV
PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair
Roger Hyde began developing his skills as a film editor of non-fiction projects for the state-owned National Television Broadcaster. After transitioning as an advertising agency producer with Young & Rubicam, he launched himself as a writer/director of television commercials throughout the European community, working in more than eight countries on local and multi-national brands.
After immigrating to the United States in 1994, he continued to freelance as a director and editor of commercials with representation by production companies on three continents, while producing an award-winning, feature-length documentary: “Queen of the Whole Wide World”, which premiered at the Los Angeles Film Festival before being screened at over 30 film festivals around the world.
He joined DIRECTV in 2001 and helped transform the fledgling creative services division into a full-service, in-house agency, production company and post-production facility to help grow the various revenue-driving areas for all 20+ million subscribers of the nation’s premier satellite provider in addition to developing and executing a competitive brand strategy. While pursuing his existing-customer responsibilities, in 2009, Hyde opened an in-house print creative agency for DIRECTV in New York, to produce advertising for acquisitions and direct marketing to drive new subscribers to the platform. He also helms the corporation’s brand integrity group for the US and Latin America.
His cumulative body of work has garnered more than 200 local and international awards, and has been showcased in festivals throughout the globe. Hyde is currently on the board of directors for PromaxBDA and chairs the bylaws and awards committees. He is also active member of the Academy of Television Arts & Sciences, and is on a number of Primetime judging panels for the annual Emmy Awards.