awards / past

Promotion, Marketing and Design Awards

The PromaxBDA Promotion, Marketing and Design Award competitions stand for excellence in media marketing and speaks to every part of the business from promotion and design to branding and interactive.

The 2013 Winners Have Been Announced, Click HERE For All!



Final Deadline: March 12, 2013



key dates

The 2013 PromaxBDA Promotion, Marketing and Design Awards will be presented on Thursday, June 20, 2013

Key dates* currently scheduled are:

Friday, January 25, 2013 Category Announcement
Monday, January 28, 2013 Competition Opens
Thursday, February 14, 2013 Awards – Regular Deadline – Price increase of $75
Thursday, February 28, 2013 Awards – Late Deadline – Price increase of $75
Tuesday, March 12, 2013 at 11:59 p.m.
Thursday, May 9, 2013 Finalists Announced
Thursday, June 20, 2013 2013 PromaxBDA Promotion, Marketing and Design Awards

*Key dates are subject to change without notice. Please check back often for changes.

pricing tiers

Date Jan. 28 - Feb. 14
Feb. 15 - Feb. 28
March 1 - March 12
  Members Non-Members Members Non-Members Members Non-Members
Single Entry Fee $225 $325 $300 $400 $375 $475
Campaign Fee $325 $425 $400 $500 $475 $575

Fees increase on date indicated at 8:59 p.m. PST (UTC/GMT -8 hours)

Members save $100 on each award entry. With memberships starting at $199, you can join now and start saving. For more information on membership click HERE. Best of luck!

Please contact:
Eileen Rasnake
Tel. +1 310.789.1506
Fax. +1 310.788.7616

1522-E Cloverfield Blvd.
Santa Monica, CA 90404
United States

Promotion, Marketing & Design North America and Global Excellence Awards Committee

Roger Hyde

SVP, Creative Services, DIRECTV
PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair

Roger Hyde began his career in broadcasting after graduating with distinction from Film School in Pretoria, South Africa. 

He began developing his skills as a film editor of non-fiction projects for the state-owned National Television Broadcaster. 

After transitioning as an advertising agency producer with Young & Rubicam, he launched himself as a writer/director of television commercials throughout the European community, working in more than eight countries on local and multi-national brands. 

After immigrating to the United States in 1994 he continued to freelance as a director and editor of commercials with representation by production companies on three continents, while producing an award-winning, feature-length documentary: “Queen of the Whole Wide World”, which premiered at the Los Angeles Film Festival before being shown at over 30 film festivals around the world.

He joined DIRECTV in 2001 and helped transform the fledgling creative services division into a full-service, in-house agency, production company and post-production facility, to help grow the various revenue-driving areas for all 20+ million subscribers of the nation’s premier satellite provider in addition to developing and executing a competitive brand strategy. 

While pursuing his existing-customer responsibilities, in 2009 Hyde opened an in-house print creative group for DIRECTV in New York, to produce advertising for acquisitions and direct marketing to drive 3+ million new subscribers to the platform every year. He also helms the corporation’s brand integrity group.

His cumulative body of work has garnered more than 200 local and international awards, and has been showcased in festivals throughout the globe. 

He is also active member of the Academy of Television Arts & Sciences, and is on a number of Primetime judging panels for the annual Emmy Awards.

Lucas Aragón

Design Director/Entertainment Marketing, ABC Television

Within the last decade, Lucas Aragon has cemented himself as a creative leader in the broadcast design industry, leaving his thumbprint on some of the largest promotions and series launches in the television industry. Currently, he is the design director for ABC Entertainment Marketing, which is a job he also held from 2004-08. Most recently he worked on the launch of OWN: Oprah Winfrey Network. This was his second cable network launch, his first at the National Geographic Channel. Aragon also worked for Lifetime Television before joining OWN. Prior to the start of his career, Aragon worked for NBC affiliates WRC, WHDH & WESH, and Fox affiliate KDFW

Pamela Craciun

VP, Creative Director, TNT

Pamela Craciun serves as VP, creative director for TNT, one of the top networks on cable. In this capacity, she supervises the overall creative look and voice for TNT. Craciun and her staff work closely with TNT’s marketing, research and brand-development groups to craft and refine the “Drama” brand. Craciun is based in Atlanta and reports to Ron Korb, SVP, group creative director for TBS, TNT and Turner Classic Movies (TCM).

Craciun was promoted to her current position in 2008. As creative director, she has crafted numerous innovative promotional elements for the network, specifically when it comes to launching and sustaining new and returning series. Her creative work for TNT includes current and past work on “The Closer” and “Rizzoli & Isles,” basic cable’s top two series of all time, as well as TNT’s hit series “Dallas” and the epic drama “Falling Skies.”

Craciun joined TNT in 1995 and has worked her way up through several creative roles, from writer/producer to executive director of original series promotion. 

TNT is a network within Time Warner’s Turner Broadcasting System, Inc., which creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Christopher Donovan

SVP, On-Air Marketing and Promotional Content, E!

Christopher Donovan serves as SVP, on-air marketing and promotional content at E!, where he oversees creative development and execution of the network’s on-air promotions, advertising and more.

Most recently Donovan served as the SVP creative on-air and online promotions department for The CW Television Network. He was instrumental in the initial launch of The CW as well as the development and execution of innovative and highly successful multi-platform campaigns for series such as “Arrow,” “Gossip Girl,” “90210,” “America’s Next Top Model” and “The Vampire Diaries.” 
Donovan joined The CW in March 2006 from The WB Network, where he was responsible for the on-air campaigns for “Gilmore Girls,” “Everwood,” “Smallville,” “Beauty and the Geek” and “Supernatural.”  Prior to The WB, Donovan served as creative director for Fox Sports and Fox Sports Net, working with such preeminent sports franchises as The NFL, The MLB, The NBA and NASCAR.
Donovan’s extensive advertising background includes his creative and production experience for many of the industry’s leading agencies such as  BBDO, JWT and Grey Group working on campaigns for such clients as Apple, Pepsi, Nike, Visa, Frito-Lay, Procter & Gamble and HBO.
Throughout his career, Donovan’s creative efforts have earned numerous nominations and awards, including Clio, Cannes, New York Film Festival, London International Advertising, Telly, PromaxBDA Awards.

Robert Gottlieb

EVP, Marketing, Fox Sports
Membership Committee Co-Chair

Robert Gottlieb is Executive Vice President, Fox Sports, where he is responsible for all aspects of FOX Sports’ on-air, off-air and consumer marketing efforts. Prior to his role as EVP, Gottlieb was head of marketing and responsible for developing the successful multi-platform marketing campaign that created exceptional consumer awareness of FOX Sports 1.

Pat Shaver

Division VP, Creative Services, Playboy Plus

Pat Shaver is an experienced producer in on-air promotions and commercial production, with more than 20 years working on top category brands including Revlon, Alfa Romeo and, most notably, the iconic entertainment brand, Playboy.

Shaver has been a guiding force in producing engaging creative for Playboy’s many TV networks. She currently serves as Playboy TV’s Division VP for creative services.

Shaver has produced commercials for advertising agencies with client billings totaling over $65 million. She used her knowledge and skills to bring together the right team for each of her diverse client projects. Her ability to understand brands and the best way to engage customers or viewers is best seen in her work for Playboy TV. 

In her senior level role, Shaver has overseen the on-air promotions department through the launch of over 10 networks and served as executive producer for 15 Playboy TV network graphics packages. Her team management and leadership skills have been instrumental in creating a streamlined promotions department that delivers on-air, online, VOD, affiliate marketing spots and sales video support.

Joe Tamanini

President, Studio City

Joe Tamanini joined the Emmy Award-winning Studio City in the fall of 2003 and achieved meteoric success. After starting with the company as a production intern, Tamanini quickly rose through the ranks serving as producer/editor, head of creative development, creative director and VP. He is now president of Studio City.

During his tenure, Tamanini has spearheaded the creative pitches and creative direction that has secured Studio City such accounts as NBC’s 2014, 2012 and 2010 Olympic Campaigns; “Live! With Kelly and Michael,” “Criminal Minds,” “Burn Notice,” “Glee,” “White Collar,” “The Dr. Oz Show,” “The Ellen DeGeneres Show,” “Everybody Hates Chris,” “The Queen Latifah Show,” “The Arsenio Hall Show,” “Star Trek,” “South Park” and more. His creative strategy as well as his ability to guide the creative process has been instrumental in the success of Studio City.

Tamanini takes large, out-of-the box creative ideas and helps refine the messaging to the client’s needs, all the while creating award-winning campaigns and spots. Tamanini’s ability to create compelling marketing strategies, brand messaging and visual style while keeping clients comfortable with creative decision-making has played an intricate role in his quick rise to president.

During his career he has won multiple PromaxBDA North America Gold and Global Excellence Awards, and was a two-time PromaxBDA Rocket Award finalist.

Jayson Whitmore

Executive Creative Director & Partner, We Are Royale

Jayson Whitmore brings a relentless innovative spirit and passion to his role as Creative Director of Royale. Since co-founding the award-winning motion design and production studio in 2007, Jayson has brought his conceptual prowess and sophisticated animation style as a director/creative director to building global brands for networks, as well as executing top-line work across different platforms, including commercials, music videos, live concert graphics, digital, and video art.

After graduating from Full Sail University with a BFA in the Recording Arts, Film and Digital Arts programs, he made a name for himself as a freelance animator and creative director working at a number of leading motion graphics companies.

More recently, Jayson has created TV campaigns for Nike, Apple, Toyota, and Hyundai, helped launch a global brand for Disney Junior, rebranded E! Entertainment “Pop of Culture” , Created Hyundai's “Azera Journey” microsite, and created an experimental film for Diesel.

Garson Yu

Founder and Creative Director, yU+co

Garson Yu is Founder and Creative Director of yU+co., a digital media design and production company in Hollywood, Ca. yU+co. has created over 200 title sequences, establishing Garson Yu as one of the industry's leading title designers. In 2006, Yu opened yU+co.[lab], a division in Hong Kong specializing in new media, interactive and experiential design.

recent winner highlights