At this year’s SXSW Film Festival in Austin, plenty of well-known TV series were nominated for captivating trailers in the Excellence in Title Design awards. But the jury prize went to a book trailer for Jared Young’s Into the Current.
The book trailer beat TV shows such as Stranger Things, The Crown, Doctor Strange and Westworld. It is the first book trailer to be awarded a jury prize by a major festival, according to Adweek.
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Jurors Dan Brown, Kimberly Cooper and Marc Ferrino gushed in the winner’s notes that the trailer was “an emotional storytelling experience that caught our attention from the very first five seconds.”
The festival even broke from tradition at the ceremony to screen the two-minute sequence.
The trailer re-creates the impetus of the novel’s storyline, which revolves around a young man who sees his life flash before his eyes as the plane he’s traveling on explodes in the upper atmosphere. Young, himself, makes a cameo toward the end.
Young, a creative director at Canadian agency McMillan, worked on the trailer with his colleague Chris Moberg, a senior motion designer. And Young was surprised by his win.
“It was a strange experience to sit through the screening earlier in the week and see all these sequences that represent the best visual design from some of the most prestigious design studios in the world, and right in the middle of it is our trailer, which we built on evenings and weekends,” he said to Adweek.
Publisher: Goose Lane
Created by: Chris Moberg
Creative Director: Jared Young
Art Director: Chris Moberg
VFX / 3D / Animation: Chris Moberg
Title Animation / VFX: Jamie Muntean
Logo Animation / Design: Brendan Wilson
Sound Design / Final Mix: Jeff Moberg
Special Thanks to Jamie Muntean, Brendan Wilson, Gaëlle Seguillon, Casey Tourangeau, Melani Hartley, Craig Lobban, Alex Roberts, William Tong
READ MORE: Adweek