Building upon the success, excitement and industry support, this year's Sports Media Marketing Summit will provide the critical insights, information and innovations effecting the sports marketing industry today. The packed half-day event is an all-inclusive forum for common thought, bond and community for sports media marketing and promotion executives.
The Sports Media Marketing Summit is a part of PromaxBDA, the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.
The Best of Sports Media Marketing
Sit back and relax while watching a curation of best and current work in the sports media marketing space. From television sports channel and program marketing to big league campaigns; from the highest level creative from teams around the nation to the best of brand integration, this session will inform, inspire and enlighten all levels of creative marketers.
Beyond the Bobblehead: Best Practices in Brand Integration
Reaching a sponsorship agreement is only the first step in ensuring cohesive and integrated brand partnerships; the hard part comes with crafting new, creative and innovative programs that help you maximize those partnerships and design new value paradigms in sponsor integration. In this session, you’ll learn how teams, leagues and networks have expanded their brand partner relationships and increased revenue and reach by fashioning some of the most extraordinary integrations in sports. You’ll get a behind-the-scenes look at how the industry’s best continue to expand beyond typical sponsorships by developing unique opportunities for their brand partners.
Carol Kruse, SVP, Marketing, ESPN
Bob Cramer, VP, Sports Marketing & Partnership Management, Coca-Cola North America
Brian Jennings, EVP, Marketing, NHL
Jeff Shifrin, President, Octagon
Extending the Brand Story Arc
Keeping the sports media fan and viewer engaged is the key to protracted relationships, loyalty and profit. In this riveting discussion, you'll learn how some of the best sports media brands are using social platforms, long and short form content and earned media to push audience and fan engagement past the core experience and fostering deeper, longer and more profitable experiences.
Jonathan Block-Verk, President and CEO, PromaxBDA
Tom Bass, Head of Social Media & Consumer Relations, 2K Games
Kelly Dunne, SVP, CBS Sports Marketing
Christopher Hercik, Creative Director, Sports Illustrated
Walter Levitt, EVP, Marketing, Comedy Central
Redefining Opportunity on the Superfan Continuum
John Rood, one of the media industry's most accomplished marketing executives, looks at emerging opportunities at the intersection of sports and entertainment, and provides unprecedented insight into how the biggest characters, stories and brands are created, marketed and monetized across platforms and technologies.
John Rood, EVP, Sales, Marketing & Business Development, DC Entertainment
The Sports Fan of the Future presented by Google
Whether live, on television, alone or in a group, the spectrum in which sports fans consume, participate and engage with sports brands will experience a seismic shift in the coming five years. In this insightful presentation, leading digital and experiential experts from the industry’s most innovative agencies, teams, leagues and network brands look into the future of the sports experience and provide staggering predictions of what fan engagement looks like, five years from now.
Mike Lorenc, Head of Industry, Ticketing and Live Events, Google Inc.
Lisa Baird, CMO, United States Olympic Committee
Stephen Master, SVP, Sports, Nielsen
Richard Ting, EVP & Global Executive Creative Director, Mobile & Social Platforms, R/GA
more information coming soon.
PromaxBDA Sports Media Marketing Summit will take place at The Paley Center for Media in New York City.
The Paley Center for Media
25 West 52 Street
New York, NY 10019