The 360 Station Brand
As promo schedules continue to dwindle and news content continues to expand, the most powerful demonstration of a station's brand is no longer within the promos, but within the newscast itself. Effective marketing is no longer about standing outside the newscast and producing promos. The new challenge is to embed the promotion team where it will be most effective – within the show. Using new research from brand audits of stations around the nation, emotional marketing expert Graeme Newell shows how smart stations are redefining the role of promotion so it is an active partner in both advertising and content.
Speakers:
Graeme Newell, President, 602 Communications
The Best of the Best: A Showcase of the Year’s Standout Local Spots
After tirelessly reviewing all the best work across the country with the help of our friends and partners at the network affiliate groups, we have curated a packed session that you will not want to miss. Sit back, relax and enjoy a journey through this past year’s best promotional work emanating from the local television industry.
Hosted By:
Suzanne Grethen, VP, Promotions & Marketing, Hearst
Leslie Lyndon, VP, Advertising & Promotion, Fox Television Stations
Copy Chops: Unleashing Your Writing Genius
Whether you're a new writer, an old pro or just revamping your station’s Facebook page, the key to success is good writing. Fear not – there is a gifted writer in each of you just waiting to be set free. We'll show you what stands out, what falls flat and how to make it all memorable at one session packed with tons of inspiration and takeaways to unleash your inner genius.
Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail
Keynote: Unlocking Potential: Fighting for Creative Freedom
Innovator, design leader, filmmaker and TED speaker Mick Ebeling gives an insightful, inspired presentation about the transcendent process of using creativity to overcome impossibility. In 2008, Ebeling had a chance meeting with legendary East LA graffiti artist TEMPT ONE who had become paralyzed from the onset of ALS (Lou Gehrig's Disease). Taking on big insurance, big business and unimaginable challenges, Ebeling set out to invent accessible technology to help restore TEMPT ONE's ability to communicate and ended up restoring hope for him and for the future of ALS patients.
Speaker:
Mick Ebeling, Founder & CEO, The Ebeling Group
Millennial Momentum
Whether they are an emerging target market for your station or joining the ranks of your workforce, the “We” generation” represents the most important generational shift in decades. In this exclusive presentation, millennial experts Mike Hais and Morley Winograd provide critical insights to help you communicate with, work with and manage relationships with the country’s largest and most influential generation. You’ll walk away with the fundamental tools to help you engage with this confident, connected and socially driven demographic. Millennials are going to change your life. Are you ready?
Speakers:
Mike Hais, Partner, Mike & Morley, LLC
Morley Winograd, Partner, Mike & Morley, LLC
So You’re Launching a Daily Talk Show: Successful Strategies for Launching (and Maintaining) Daytime Talk
With five major talk shows debuting this year, the stakes for success have never been higher. A panel of the industry’s top studio and broadcast executives provides intelligence and behind-the-scenes insights on the most successful programming in daytime television history. From strategies for localizing and differentiating talk show brands to how to engage technologies to reach your audience, you’ll learn about orchestrating the marketing, promotion and local media campaigns to ensure success.
Moderator:
Paige Albiniak, Freelancer & Contributing Editor, “Broadcasting & Cable”
Panelists:
Sean Compton, President, Programming and Entertainment, Tribune Broadcasting
Hilary Estey McLoughlin, President, Telepictures Productions
Lisa Kridos, Executive Producer, “The Ricki Lake Show”
Michael Mischler, EVP, Marketing, CBS Television Distribution
Jonathan Sinclair, EVP & Executive Producer, Development, Harpo Studios
Social Intel: Technologies Changing the Way We Tune In, Turn On and Tap Up
Don’t miss this fast-paced whirlwind of a session where you’ll hear from the leading Social TV innovators on two-screen technologies and social engagement analytic platforms that are changing the world of television and television marketing. You’ll get critical insights, unique tips and tricks to help you activate your social strategies and maximize your interactive initiatives directly from the sources that are driving change throughout the media landscape.
Moderator:
Cory Bergman, GM, Breaking News & Editor, Lost Remote
Speaker:
Rebecca Bley, Consultant, Crimson Hexagon
Peter Goldstein, VP, Sales & Business Development, Agencies, Mixpo
Stacy Jolna , CMO & Co-Founder, ConnecTV
Alex Nagler, Business Development and Account Services Director, Trendrr.tv
Jan Craige Singer, VP, Media, Crimson Hexagon
Peter Szabo, West Coast Regional Director, Advertising Sales, Shazam Entertainment
State of the Industry: A View from the Top from Broadcast's Best
Top station group, network and affiliate marketing executives come together in this exclusive conversation about the evolving business of local broadcast media. From the impact of emerging technologies, digital and social platforms to the increasing role marketing and promotions plays in the success of broadcast television, these luminaries will give you insiders’ perspective into how their organizations are leading the charge in designing new paradigms of success.
Moderator:
Jonathan Block-Verk, President/CEO, PromaxBDA
Panelists:
Nick Belperio, SVP, Marketing, Fox Broadcasting Company
Scott Blumenthal, EVP, Television, LIN Media
Marla D. Provencio, EVP and CMO, ABC Entertainment Group
Valari Staab, President, NBC Owned Television Stations
Tales from the Lost Remote Part Deux: Best Social Marketing Practices in Local Media
Social media continues to be a driving force in television marketing, from the promotional power of Facebook and Twitter to real-time engagement on “second screen” devices. We welcome back, by popular demand, Lost Remote’s Cory Bergman for an exclusive exploration of how best local media companies are putting social media to work to discover new audiences, bring back shared experiences and engage loyal viewers.
Speaker:
Cory Bergman, GM, Breaking News & Editor, Lost Remote
Tips, Techniques and Tactics for Turning Research into Revenue
Social media continues to be a driving force in television marketing, from the promotional power of Facebook and Twitter to real-time engagement on “second screen” devices. We welcome back, by popular demand, Lost Remote’s Cory Bergman for an exclusive exploration of how best local media companies are putting social media to work to discover new audiences, bring back shared experiences and engage loyal viewers.
Moderator:
Anthony Spirito, Media Research and Marketing Consultant, Franco Research Group
Panelists:
Heather Gray, Director of Programming and Marketing, 12 News/KPNX
Gini Resnick, Research Director and Digital Sales Manager, Sinclair Broadcast Group - Nashville
Tom Somers, VP, Strategic Initiatives, Gannett Broadcasting
Steven Walsh, SVP, Local Market Sales, Rentrak