Directing Talent 2013
This popular, fast-paced, hands-on intensive is back by request. With top-tier talent onstage to help demonstrate fresh insights, tools and techniques to help you get the read you need, as well as the one you want in the time allotted, directing expertise has never been more fully at hand than in this session.
Marice Tobias, Director, Tobias Entertainment Group
Electronic media brands, television, radio and the Internet, are different than consumer product brands. They’re dynamic and organic. They change hour to hour, daypart to daypart, season to season, click to click.
In this two-hour session, Lee Hunt will break down the elements of dynamic branding to analyze how different networks create effective channel messaging to define their offerings, differentiate their positioning and reinforce their relevance to target audiences.
Using a combination of live presentation, multimedia and hands-on experiences, we’ll refresh strategic thinking, examine the latest tactics from television’s most successful networks and get inspired by great work.
Principal, Lee Hunt LLC
The Ever-Moving Image
It's your spot. It's your vision. Why leave the choice of camera solely in the hands of your DP? Get ready to walk through the cameras you should be considering for every shoot regardless of your budget. With footage comparisons from many formats, you'll push through the overwhelming technical jargon and look to the past, present and future of our industry. We’ll go over the pros and cons, technically and creatively of camera choices and finishing techniques to make you infinitely smarter in a very confusing landscape. If you aren’t a camera junkie already – you will be!
Bryan Kelley, Executive Producer, Partner, BARK BARK
Daniel Sattelmeyer, Associate Creative Director, BARK BARK
Get Sticky! Work this Conference like a PRO!
Whether you’re new to the business or you feel like you’ve been in it forever, you probably could use a refresher course in the following: a clear and authentic elevator speech; a deeper understanding of your personal brand; the top five tips to get the best out of any networking event. This will be an interactive session that gives you the insight and tools needed to make the most out of any professional social situation. You will walk out of this session ready to use the tips immediately and experience a new level of focus and confidence.
Kathy Dailey, Strategic Creative Consultant & Executive Coach, Dailey & Company
Jess Ponce, Principal Consultant & Coach, The A Factor
Making Space for Making the Most of Creativity
In the fast-paced workflow of promo, finding the time and the space to be creative while also participating in a creative team environment often falls to the wayside. It always comes down to who you are as a creative, how you work on a team and what you do to foster both – but who has the time to work on that? You do, and it won’t take much to get you started. In this collaborative session, start to identify the communication tools you can use, the collaboration tools to exercise and the management tools you will need to achieve great creative and an even greater creative team.
Katerina Zacharia, VP, Industry Development & Diversity, PromaxBDA
Music and Sound Design for Dummies
Make the most of your music choices for the best promotion possible. Here is where you will find everything you need to know about sourcing, licensing and creating original music and sound design. We’re covering music libraries, custom composition, rights clearing, sound effects and sound design elements, reporting usage and more all through real-world examples of best practices and promotion successes from start to finish.
Jeffrey Fayman, Co-Owner & Executive Producer/Composer, Immediate Music LLC
Yoav Goren, President, Immediate Music LLC
Carl Peel, VP of Music Production, Killer Tracks
Project Management: The Key Component to Great Creative
Whether you are working on the most complex of branding campaigns or what seems like the simplest of promos, the unsung hero of a successful outcome is effective and creative project management. In this important Promo Boot Camp session, be ready to gain insight on how to perfect your process and walk away with tips you can apply for your next project.
Connor Swegle, Executive Producer, Troika