events / past

Natan Edelsburg

VP, Sawhorse Media

Natan Edelsburg is the VP at Sawhorse Media where he's the supervising producer of the Shorty Awards and handles the business side of Muck Rack. Edelsburg covers social TV for Lost Remote where he interviews top executives at TV networks about the impact social is having on their companies. He's previously worked on influencer marketing campaigns for Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.

Tina Exarhos

EVP, Marketing and Creative, MTV

Tina Exarhos is EVP, marketing and creative, MTV. Exarhos is responsible for the on- and off-channel marketing and branding of MTV, MTV2, mtvU and MTV.com. This includes directing the marketing efforts for such marquis events as the “MTV Video Music Awards” and the “MTV Movie Awards,” as well as the groundbreaking promotion for MTV's most popular franchises such as “Jersey Shore,” “Catfish: The TV Show,” “Rob Dyrdek's Fantasy Factory,” “The Real World,” “16 and Pregnant” and “Teen Mom.” Exarhos also led the successful promotional campaigns for MTV's slate of new original scripted programming, including “Teen Wolf” and “Awkward,” as well as the return of MTV classics “Beavis & Butt-Head” and “Punk'd.”

The marketing groups that Exarhos oversees also create and produce all short-form visual packaging, on- and off-air graphics, online marketing, movie promotion, and consumer and trade advertising, helping to take MTV and its ancillary businesses to unparalleled image highs with innovative campaigns. Exarhos led the team responsible for the creative development and execution of 2010’s MTV channel redesign. Exarhos' efforts also extend into the realm of community service, where her team produces award-winning public service ad campaigns, including the “Power of 12” Election 2012 campaign, the “Half of Us” campaign and the “GYT (Get Yourself Tested)” campaign. These campaigns were recognized with Beacon, Peabody, Gracie, PromaxBDA and Creativity Awards, among others, for giving voice to important issues affecting MTV's audience. Most recently, Exarhos led her team in the development of an innovative and thought-provoking on-air promotional campaign for MTV''s “A Thin Line”, an initiative to educate today’s youth about digital abuse, bullying and sexting. 

Exarhos has also played a key role in advancing MTV2, now found in nearly 80 million homes, through inventive marketing opportunities and tour sponsorships, helping
MTV2 attract the attention of the music industry and fans alike. Prior to being named head of marketing, Exarhos was SVP, MTV Communications, Music Marketing and Promotions. Originally joining MTV's Press department in 1986, she has held a succession of positions culminating in her current position.

Alexandra Shapiro

EVP, Marketing & Digital, USA Network

Alexandra Shapiro serves as EVP of marketing and digital for USA Network. In this position, she is responsible for the creative oversight of the network, which includes consumer and strategic marketing, digital, brand initiatives, promotions and business development for the network. She reports to Chris McCumber, USA's co-president, and is based in New York.

Shapiro most recently served as SVP for USA. Since joining the network more than a decade ago as VP of consumer and affiliate marketing, Shapiro has been a vital part of maintaining USA's No. 1 status for 23 consecutive quarters and has created social equity and awareness for the brand.

Through innovative tactics, cutting-edge media plans, promotions and digital support, Shapiro expertly launches and sustains USA's arsenal of original programming. Her impressive track record includes award-winning and record-breaking hits such as "Monk," "Suits," "Necessary Roughness," "White Collar," "Burn Notice," "Royal Pains," as well as the campaign for the summer drama "Political Animals."

Shapiro played a pivotal role in creating USA's multiplatform and award-winning brand identity "Characters Welcome," the first in the network's 30-year history. She helped usher in award-winning brand initiatives, including Characters Unite, the public affairs campaign developed to combat prejudice and discrimination, and Character Project, an ongoing artistic initiative committed to celebrating America's extraordinary characters.

Guy Slattery

EVP of Marketing, A&E Network, Bio Channel and Crime & Investigation Network

Guy Slattery joined A&E Network in December in 2006 as SVP of marketing and now serves as EVP of marketing. Slattery oversees the network’s consumer marketing team, where he is responsible for the creation and implementation of the network’s brand and marketing strategy. He oversees all marketing initiatives, including brand strategy, on-air promotion, off-net media buying, creative advertising, social media, strategic partnerships and consumer public relations efforts. Additionally, Slattery oversees all marketing and brand strategy for BIO Channel and the Crime & Investigation Network.

In the spring of 2008, Slattery spearheaded the development and implementation of a comprehensive multi-platform positioning of the A&E brand, which included a new logo, new look and feel and the tagline ‘Real Life. Drama.’ This brand update resulted in record ratings for the network every year since and industry recognition for the strength of the A&E brand. In 2012, A&E was named Brand of the Year - the highest ranked network for variety TV programming according to the 2012 Harris Poll EquiTrend Study.

An award-winning marketer, Slattery’s work has been honored with numerous PromaxBDA and CTAM awards and two Cannes Lions. In 2009, CableFAX honored Slattery as the cable industry’s “Marketer of the Year.”

Slattery previously was SVP creative and marketing at National Geographic Channels International (NGCI) where he was responsible for global on-air and off-air creative, communications and strategic brand marketing for all of NGCI’s channels operating across 163 international territories.

Prior to joining National Geographic International, Slattery was at National Geographic Europe where he had an integral role in expanding the network's marketing initiatives that helped launch the channel in markets all across Europe. Slattery’s extensive marketing experience has been honed from marketing/promotions positions held at British Sky Broadcasting (London), MGM Television Networks (Hong Kong), and Star Television Networks (Hong Kong).

Ellen Stone

SVP, Marketing, Bravo Media

As Bravo Media's SVP of marketing, Ellen Stone oversees the development of all brand strategy, creative, consumer advertising, ad sales, and digital marketing as well as licensing/merchandising and talent relations for the network. She also serves as a member of Bravo's senior management team shaping the network's overall strategy.

Under Stone's leadership, Bravo has enjoyed great success, with multi-million dollar campaigns for franchises such as The Real Housewives and Top Chef. She has also spearheaded the network's innovative digital marketing partnerships with sites including Twitter, Facebook, Foursquare and Groupon. Stone is the mastermind behind some of Bravo Media's most successful ventures, including the recent release of “The Real Housewives Get Personal” book, the best-selling Top Chef Cookbook series which has reached the NY Times bestsellers list two years in a row, Top Chef: The Tour, the nationwide promotional tour that features a customized traveling "Top Chef" 18-wheeler semi-truck, currently in its third cycle, as well as numerous other “Top Chef” brand extensions including wine, knives, board games and flowers.

Additionally, under Stone’s watch, her team has earned the 2010 Digital Publishing & Advertising Award for Best Social Engagement Campaign for “Top Chef Just Desserts,” an IMA Outstanding Achievement Award for “The Fashion Show” marketing campaign, a Cablefaxie as well as three CTAM Mark Awards.

Stone joined Bravo in 2006 as VP of consumer marketing. Previously, she served as director of consumer marketing at Lifetime Entertainment Services, where she was responsible for managing all off-air consumer marketing efforts for Lifetime Television.

Additionally, Stone worked at Bozell Worldwide, where she served as partner and management supervisor of the National Fluid Milk Program, overseeing strategic and creative operations of the Dairy Management Milk Board. Earlier, Stone worked at J. Walter Thompson, first as senior account executive for the Bell Atlantic Corporation and then, as partner, account supervisor on Unilever Pepsi-Lipton Tea Partnership, Lipton, Lever 2000 and Wisk.

Stone joined Bozell Worldwide from Wells Rich Greene BDDP, where she served as senior account executive for International Business Machines. She began her career at Margeotes Fertitta & Partners where she served as sr. media planner, before being made an account executive.