EVP, Marketing and Creative, MTV
Tina Exarhos is EVP, marketing and creative, MTV. Exarhos is responsible for the on- and off-channel marketing and branding of MTV, MTV2, mtvU and MTV.com. This includes directing the marketing efforts for such marquis events as the “MTV Video Music Awards” and the “MTV Movie Awards,” as well as the groundbreaking promotion for MTV's most popular franchises such as “Jersey Shore,” “Catfish: The TV Show,” “Rob Dyrdek's Fantasy Factory,” “The Real World,” “16 and Pregnant” and “Teen Mom.” Exarhos also led the successful promotional campaigns for MTV's slate of new original scripted programming, including “Teen Wolf” and “Awkward,” as well as the return of MTV classics “Beavis & Butt-Head” and “Punk'd.”
The marketing groups that Exarhos oversees also create and produce all short-form visual packaging, on- and off-air graphics, online marketing, movie promotion, and consumer and trade advertising, helping to take MTV and its ancillary businesses to unparalleled image highs with innovative campaigns. Exarhos led the team responsible for the creative development and execution of 2010’s MTV channel redesign. Exarhos' efforts also extend into the realm of community service, where her team produces award-winning public service ad campaigns, including the “Power of 12” Election 2012 campaign, the “Half of Us” campaign and the “GYT (Get Yourself Tested)” campaign. These campaigns were recognized with Beacon, Peabody, Gracie, PromaxBDA and Creativity Awards, among others, for giving voice to important issues affecting MTV's audience. Most recently, Exarhos led her team in the development of an innovative and thought-provoking on-air promotional campaign for MTV''s “A Thin Line”, an initiative to educate today’s youth about digital abuse, bullying and sexting.
Exarhos has also played a key role in advancing MTV2, now found in nearly 80 million homes, through inventive marketing opportunities and tour sponsorships, helping
MTV2 attract the attention of the music industry and fans alike. Prior to being named head of marketing, Exarhos was SVP, MTV Communications, Music Marketing and Promotions. Originally joining MTV's Press department in 1986, she has held a succession of positions culminating in her current position.