events / past

PromaxBDA:
The Conference

Check out all the highlights from PromaxBDA: The Conference 2012

Conference and Awards Pictures ▸

Conference Video Highlights ▸

The Conference Printed Daily Brief, Tuesday June 12 ▸
The Conference Printed Daily Brief, Wednesday June 13 ▸
The Conference Printed Daily Brief, Thursday June 14 ▸

2012 Promotion, Marketing and Design Awards ▸

Additional Presentations from PromaxBDA: The Conference 2012 Sessions ▸

PromaxBDA: The Conference
Connecting. Together

 

JUN
12

date & time

June 12-14, 2012

location

JW Marriott at L.A. LIVE

900 West Olympic

Los Angeles, CA 90015

map ▸


overview

PromaxBDA: The Conference 2012 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

Never attended? Find out more about PromaxBDA: The Conference and how it can play a critical role in your professional career.

Become a member and attend one of the most significant conferences of 2012!
 

registration rates

Date Early Bird:
Dec. 1, 2011 - Jan. 6, 2012
Advanced Rate:
Jan. 7 - Mar. 16
Regular Rate:
Mar. 17 - May 4
Late Rate:
May 5 - June 6
On-Site Rate:
Rate         $695 $995 $1195 $1395 $1595
* cancellation policy
**Must Be a Membeer to Attend**

conference FAQs

Who should attend?
Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?
Acquire, refine and develop the skills to:

  • Successfully implement a $0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future

schedule

PromaxBDA: The Conference 2012 Schedule


Monday, June 11

8:00-11:00 PM

PromaxBDA Elite Member Party (Invitation Only)
JW Marriott Pool
Presented by  



Tuesday, June 12

10:00 AM

Registration Open
Platinum Foyer
Sponsored By 


 

Client/Agency Speed Dating (Invitation Only)
Atrium 1


12:00 PM Ambassador Luncheon
Olympic 3

  Exhibits Open
Platinum Foyer

1:00 PM Elite Member Lounge Open
Georgia 1 & 2
Brought to You By 

2:00 PM Conference Welcome

Imagine: How Creativity Works

Diamond Ballroom

Speaker:
Jonah Lehrer, Contributing Editor, "Wired"

3:15 PM Media Leaders’ Summit
Diamond Ballroom

Moderator:
Joe Flint, Staff Writer, "Los Angeles Times"
Panelists:
Allen DeBevoise, Chairman & CEO, Machinima, Inc.
Paula Kerger, President & CEO, PBS
John Landgraf, President & GM, FX Networks
Michael Wright, President, Head of Programming, TBS, TNT & Turner Classic Movies (TCM)

4:00 PM NETWORKING BREAK

4:30 PM Creative Keynote: 24 Hours to Massive Change
Diamond Ballroom

Speakers:
Bruce Mau, Co-Founder, Massive Change Network

5:15 PM It’s a Rap with Ryan Murphy
Diamond Ballroom

Speaker:
Ryan Murphy, Writer, Director
Interviewed by:
Denise Martin, Senior Editor, Vulture, “New York Magazine”

6:00 PM Elite Member Lounge Closes
Georgia 1 & 2
Brought to You By 

6:30 PM Registration Closes
Platinum Foyer
Sponsored By 

  Exhibits Close
Platinum Foyer

6:00-8:30 PM Shuttles Depart to Griffith Observatory
Shuttles to Observatory run from 6:00-8:30 PM. For shuttle and parking information click HERE.

7:00-10:00 PM

PromaxBDA Opening Night Party

To kick off the 2012 PromaxBDA Conference in Southern California style, join us for a spectacular evening at one of LA’s most iconic landmarks. Members will have exclusive access to the Observatory’s many exhibits throughout the evening, as well as the opportunity to network in and around one of the city’s most spectacular settings.
Catering and cocktails provided by Wolfgang Puck
Presented By 

In Partnership With



PLEASE NOTE: Transportation to and from the opening night party will be by shuttle only. Onsite parking at Griffith Observatory is not available. In order to board a shuttle for the opening night party, you must have a valid conference credential. Those without a credential will not be able to board a shuttle, so it is imperative that you pick up your badge at the registration desk in the JW Marriott before boarding a shuttle to Griffith Observatory.


8:00-10:00 PM Shuttles Departfrom Griffith Observatory
Shuttles from Observatory run from 8:00-10:00 PM. For shuttle and parking information click HERE.


Wednesday, June 13

8:00 AM

Registration Open
Platinum Foyer
Sponsored By 


 

Exhibit Opens
Platinum Foyer



Elite Member Lounge Open
Georgia 1 & 2
Brought to You By 

9:00 AM The PromaxBDA Hot Spots Showcase
Diamond Ballroom

Speakers:
Dan Bragg, VP, Marketing, science
Mark Valentine, Co-Founder & Creative Director, ANATOMY

  Build Your Brand and Activate Fans with Innovative Digital and Social Media Strategies
Salon D

Speaker:
Donny Makower, President, RED Interactive Agency

  Navigating the Toughest Moments Every Manager Faces
Salon F

Speakers:
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim

  2012 Membership Meeting
Salon E

Speakers:
Jonathan Block-Verk, President & CEO, PromaxBDA
Lisa Gregorian, EVP & CMO, Warner Bros. Television Group
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
The Anatomy of Promos

Plaza 1,2,3

Speaker:
Lee Hunt, Principal, Lee Hunt LLC

10:15 AM Q&A with Charlie Sheen
Diamond Ballroom

Speaker:
Charlie Sheen

Interviewed by:
Billy Bush, Anchor, "Access Hollywood" & Co-Host, "Access Hollywood Live"

Around the World in 45 Minutes: Global Gold-Winning Work from the Past Year
Salon A

Speakers:
Jeff Conrad, Managing Director, The Council
Kevin Hill, Creative Director, The Council

Making the Most of a 50 Million Marketplace
Salon F

Moderator:
Leon Krauze, Mexican Journalist
Panelists:
Pedro Blanco, CCO, Blanco-Lorenz
Mauricio Carrandi, General Director of Image and Advertising, Televisa
Chiqui Cartagena, VP, Corporate Marketing, Univision Communications, Inc.
John Piccone, SVP, Sales, Simulmedia

10:30 AM Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
The Secret to Funny Promos

Plaza 1,2,3

Speaker:
Graeme Newell, President, 602 Communications

11:15 AM NETWORKING BREAK

11:45 AM Videophonic
Salon A

Moderator:
Sean Owolo, Executive Producer, Big Machine
Panelists:
Mike Beaumont, Creative Director, Spacejunk
Jeff Boddy, Creative Director, Spacejunk
Ryan Bosworth, Creative Director, Pistolera
Scott Friedman, Creative Director, Wildlife
Manny Gonzalez, Creative Director, Thirdeye Design Group
Jonathan Kim, Art Director, Royale
Terence Lee, Creative Director, Roger
Andy Lyon, 3D Lead/3G Supervisor, Royale
Steve Petersen, Creative Director, Big Machine
Kurt Spenser, Creative Director, RADLEY

Re-thinking the Episodic Promo
Salon D

Speaker:
Graeme Newell, President, 602 Communications

The Best of Brand Integration
Salon E

Speakers:
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Rick Dascher, Executive Director, The Sponsor Shop, Turner Entertainment Networks

  Millennial Momentum
Salon F

Speakers:
Mike Hais, Partner, Mike & Morley, LLC
Morley Winograd, Partner, Mike & Morley, LLC

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Directing Talent 2012

Plaza 1,2,3

Speakers:
Marice Tobias, Director, Tobias Entertainment Group

12:30 PM LUNCH BREAK

2:00 PM New Best Practices 2012
Diamond Ballroom

Speaker:
Lee Hunt, Principal, Lee Hunt LLC

Harnessing the Power of Social TV: New Measurement Mechanisms for a Social Media-Enabled Audience
Salon D

Speaker:
Deb Roy, Co-Founder, Chairman and CEO, Bluefin Labs

  How Integrated is Your Campaign?
Salon E

Moderator:
Steph Sebbag, President & Chief Creative Officer, bpg
Panelists:
Kim Rosenblum, EVP, Marketing & Creative, TV Land
Linda Schupack, EVP, Marketing, AMC
Guy Slattery, EVP, Marketing, A&E Network
Ellen Stone, SVP, Marketing, Bravo Media

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Copy Chops: Unleashing Your Writing Genius

Plaza 1,2,3

Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail

3:00 PM NETWORKING BREAK

3:30 PM Standing Tall for Small: The Miracle of America
Salon A

Speaker:
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute

  The Art of Title Design
Salon D

Moderators:
Ellen Kahn, Co-Founder & Partner, TWINART, Inc.
Lynda Kahn, Co-Founder & Partner, TWINART, Inc.
Speakers:
Veva Burns, Designer, Framework LA
Kyle Cooper, Director Designer, Prologue
Michelle Dougherty, Director, Imaginary Forces
John Priday, Creative Director, Framework LA
Michael Riley, Creative Director, Shine
Angus Wall, Creative Director, Elastic

  Brand/Rebrand Highlights from 2011-2012: NBC Sports Network & Lifetime
Salon E

Speakers:
Bill Bergofin, SVP, Marketing, NBC Sports/NBC Sports Network
Tripp Dixon, VP, Creative Services, NBC Sports
Ryan Donovan, VP, Marketing & Operations, NBC Sports/NBC Sports Network
Ann Marie Granite, Senior Director, Consumer Marketing, Lifetime
Tim Nolan, SVP, Marketing Creative & Brand Strategy, Lifetime Networks

  TV Everywhere and Anywhere – How the Content Industry Is Building a New Mousetrap
Salon F

Moderator:
Andrew Rosenman, President, Arise Communications
Speakers:
Tara Maitra, SVP & GM, Content and Media Sales, TiVo Inc.
Diane Robina, President, Robina Consulting
Richard Shirley, VP, Distribution Business Development, A+E Networks
Michael Wolfson , Co-Founder & President, Rocket Fuel Studio

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
The Art of Promo Design

Plaza 1,2,3

Speaker:
Andy Baker, SVP/Group Creative Director, National Geographic Channels

4:15 PM NETWORKING BREAK

4:45 PM State of Design
Diamond Ballroom

Speaker:
Justin Cone, Founder & Editor-in-Chief, Motionographer.com; Director of Special Operations, Psyop

  Copy Chops: Unleashing Your Writing Genius
Salon A

Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail

  The Purpose-Based Organization: From Concept to Practice
Salon D

Moderator:
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute
Speakers:
Maryam Banikarim, SVP & CMO, Gannett Co., Inc.
Tony Rogers, SVP, Brand Marketing & Advertising, Walmart
Haley Rushing, Co-Founder/Chief Purposologist, The Purpose Institute; SVP, Chief Planning Officer, GSD&M

Making the Cut
Salon F

Speakers:
Seth Berkowitz, Executive Producer, Workshop Creative
Chris Donovan, SVP, Creative On-Air & Online, The CW

4:45 PM Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Analyzing the Approval Process

Plaza 1,2,3

Moderator:
Joe Tamanini, President, Studio City
Speakers:
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Heidi Morton, Director of Marketing, CBS Television Distribution
J.A.S Sustrich, VP, Creative, Lifetime Networks

6:00 PM Elite Member Lounge Closes
Georgia 1 & 2
Brought to You By 

  Exhibits Close
Platinum Foyer

  Student Portfolio Night (Invitation Only)
Atrium 2

  Brand Builder Awards & Reception (Invitation Only)
ION (JW Marriott Pool)
Presented By 

7:00 PM Registration Closes
Platinum Foyer
Sponsored By 


Thursday, June 14

8:00 AM

Registration Open
Platinum Foyer
Sponsored By 


 

Exhibits Opens
Platinum Foyer



Elite Member Lounge Open
Georgia 1 & 2
Brought to You By 

9:00 AM The Upfront and Presentations Survival Kit
Salon A

Moderator:
Chris Sloan, President & Executive Creative Director, 2C Media
Panelists:
Andy Baker, SVP/Group Creative Director, National Geographic Channels
Brian Dollenmayer, EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company
Susan Kantor, EVP, Marketing, Warner Bros. Domestic Television Distribution
Patrick Trettenero, VP Creative, Branded Content, Character Brandworks, USA Network

Innovation Committee Presents: Social Comes of Age: A Chat With Albert Cheng
Salon D

Speaker:
Albert Cheng, EVP & Chief Product Officer, Digital Media, Disney/ABC Television Group
Interviewed by:
Melissa Grego, Executive Editor, "Broadcasting & Cable"

Design Companies You Need to Know
Salon E

Speaker:
Shanna Green, Editorial Director, PromaxBDA
Amy Troiano, VP, On-Air Promotion, Bravo

The 2012 Top 5 Media Insights You Need to Know… or Perish
Salon F

Moderator:
Gordon Ho, CEO, GKH Media & Chair, PromaxBDA Research & Insights Committee
Speakers:
Liz Huszarik, EVP, Media Research, Warner Bros. Domestic Television Distribution
Mike Quigley, Director of Consumer Marketing, YouTube/Google
Howard Shimmel, EVP, Chief Revenue Officer – Media & Advertising Analytics, Nielsen

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Extreme Listening

Plaza 1,2,3

Speakers:
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim

9:45 AM NETWORKING BREAK

10:15 AM The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
Diamond Ballroom

Moderator:
Peter Liguori, Former Chair, Fox Broadcasting; Former COO, Discovery Communications
Speakers:
Suzanne Kolb, President, E! Entertainment
Chris McCumber, Co-President, USA Network
Scot Safon, EVP, CNN Worldwide; GM, HLN
Michael Smith, GM, Cooking Channel
Amy Winter, GM, TLC

  Turning Tweets into TRPS: How Social TV Is Driving Viewers, Ratings and Other Meaningful Stuff
Salon D

Moderator:
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Panelists:
Damon Burrell, VP, Consumer Marketing, MTV
Julianne LaMarche, President, Digital, Social & Mobile, Trailer Park
Jeffrey Mirman, VP, Marketing, Turner Sports
Susan Solano Vila, EVP, Marketing, Telemundo

  The Pop Culture Phenomenon of "SpongeBob SquarePants"
Salon E

Speakers:
Mark Caballero, Co- Founder, Screen Novelties
Pamela Kaufman, CMO, Nickelodeon Networks
Tom Kenny, Actor/Comedian & Voice of SpongeBob SquarePants
Paul Tibbitt, Executive Producer, "SpongeBob SquarePants"
Seamus Walsh, Co-Founder, Screen Novelties

  Metrics Mayhem
Salon F

Speakers:
Rick Haskins, EVP, Marketing & Digital Programs, The CW
Susan Johnson, Entertainment Marketing Lead, TV Vertical, Facebook
Hiram Norman, VP, Digital Media, Warner Bros. Worldwide Television Marketing; GM, CWTV.com
Dounia Turrill, SVP, Client Insights, The Nielsen Company

10:30 AM Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
The Essential One-Stop Shop: Tips for the Craft of PrEditing
Plaza 1,2,3

Speaker:
Jason Scherbert, Founder, Ignition Post

11:15 AM NETWORKING BREAK

11:45 AM PromaxBDA Lifetime Achievement Award Presentation:
Betty White
Diamond Ballroom

Honoree:
Betty White, Actress, Comedienne, Author & Advocate for the Welfare of Animals
Interviewed By:
Giuliana Rancic, "E! News" Managing Editor & Anchor

  Non-Traditional Adventures in Traditionally Traditional Media
Salon D

Speakers:
Scott Falzone, Head of Industry, Television, Google
Sarah Goodnow, VP, Civic Entertainment Group
Rick Lewchuk, SVP, Bell Media Agency & Brand Strategy, Bell Media
Lori O’Connor, Publisher, "TV Guide Magazine"

  Evolving Media Promotions and the Law: Social, Mobile and Online Marketing and Promotions
Salon F

Speaker:
Alan Friel, Partner, Edwards Wildman Palmer LLP

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Taking Control of Your Career
Plaza 1,2,3

Moderator:
Steve Spector, Partner, ML Search
Speakers:
Kathy Dailey, Strategic Consultant & Executive Coach, Dailey & Company
Princell Hair, SVP, News and Talent, NBC Sports Group
Roger Hyde, SVP, Creative Services & Brand Integrity, DIRECTV
Niels Schuurmans, EVP, Brand Marketing & Creative, Spike TV

12:30 PM Betty White Elite Member Only Book Signing (Invitation Only)

12:30 PM LUNCH BREAK

2:00 PM Transformative Approaches to Understanding Audience Engagement
Salon A

Moderator:
Katerina Zacharia, Director of Industry Development & Diversity, PromaxBDA
Speakers:
Alex Alonso, VP, Marketing, mun2
Jeffrey Bowman, Cross-Cultural Practice Lead, Ogilvy & Mather
Christie Kawada, SVP, Client Services & Strategic Marketing Science, Nielsen Entertainment
Kay Madati, Head of Entertainment Marketing Strategy, Facebook

Living for the Weekend: Tales From the Big Screen
Salon D

Moderator:
Seth Berkowitz, Executive Producer, Workshop Creative
Panelists:
Oren Aviv, President, Domestic Theatrical Marketing & CMO, Twentieth Century Fox
Frank Chiocchi, EVP, Marketing, Walt Disney Company
Terry Curtin, President, Theatrical Marketing, Relativity Media

Brand/Rebrand Highlights from 2012: World Movies & UKTV’s Watch
Salon E

Speakers:
Aporva Baxi, Co-Founder, DixonBaxi
Simon Dixon, Co-Founder, DixonBaxi
Ken Lambert, Founding Partner/Creative Director, Ink Project
Warren Powell, Creative Services Manager, SBS Subscription TV
Dave Taylor, Brand Strategist & Managing Director, Ink Project

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
Sonic Survival: Bigger, Better and Badder
Plaza 1,2,3

Speaker:
Stewart Winter, Co-Founder/Composer, VideoHelper, Inc.

2:45 PM NETWORKING BREAK

3:15 PM It’s a Small World: A Global Launch to “Touch” Viewers Around the Planet
Salon A

Speakers:
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company
Claudine Lilien, SVP, FOX ONE
Cristina Mancini, SVP, Worldwide Marketing, 20th Century Fox Television Distribution
Alexandra Marinescu, VP, Entertainment Marketing, Fox International Channels
Shannon Ryan, EVP, Marketing & Communications, Fox Broadcasting Company

  Drinking Improves Creativity
Salon D

Moderator:
Michael Ouweleen, SVP Group Creative Director, Cartoon Network
Speakers:
Blake Hazard, The Submarines
Andrew Jarosz, Co-Author, "Uncorking the Muse: Alcohol Intoxication Facilitates Creative Problem Solving"
Atiba Jefferson, Photographer, Musician, Skateboarder
Matt Knudsen, Actor/Writer/Comedian

  The Sonic Branding Revolution
Salon E

Speakers:
Joel Beckerman, Founder/President, Man Made Music
Cynthia Biamon, Partner & GM, Los Angeles, Digital Kitchen
Craig Stout, Senior Creative Director, Interbrand

  Hello Computer! New Technologies That Will Rock Your World
Salon F

Speakers:
Sam Ewen, Co-Founder/President, The Supertouch Group
Alpay Kasal, Co-Founder/Chief Technologist, The Supertouch Group

  Promo Boot Camp
PromaxBDA: The Conference registrants can attend Promo Boot Camp sessions on a first come, first served basis.
The Top 10 Things You Need to Know About Making Promos

Plaza 1,2,3

Speakers:
Farrel Allen, Creative Director, Black Spot
Jeff Blackman, VP, Preschool Brand Creative, Nickelodeon

4:00 PM Registration Closes
Platinum Foyer
Sponsored By 

4:00 PM Exhibits Close
Platinum Foyer

4:15 PM State of Our Art
Diamond Ballroom

Speakers:
Courteney Monroe, CMO, National Geographic Channels U.S.
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks

5:30 PM Elite Member Lounge Closes
Georgia 1 & 2
Brought to You By 

  PromaxBDA Promotion, Marketing and Design Awards Reception
Diamond Ballroom Foyer
Presented By 

7:00 PM 2012 PromaxBDA Promotion, Marketing and Design Awards Show
Diamond Ballroom
Doors open at 6:30 PM. Show starts promptly at 7:00 PM

Hosted By:
Jay Mohr, Comedian, Actor, Radio Host & Best-Selling Author

Presented By 

sessions

(A-I) (J-R) (S-Z)


2012 Membership Meeting
Officially the standing annual membership meeting for the association. Use this session as your opportunity to sit with the board co-chairs and the president and CEO as they field whatever questions you may have or topics you wish to discuss about the PromaxBDA association.

Speakers:
Jonathan Block-Verk, President & CEO, PromaxBDA
Lisa Gregorian, EVP & CMO, Warner Bros. Television Group
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company


The 2012 Top 5 Media Insights You Need to Know… Or Perish
The PromaxBDA Research Committee presents the top issues and changes facing media executives today based on input from top media firms and PromaxBDA members. Get the latest insights on the "new TV channels" like YouTube, Hulu and Netflix; learn about audience viewership trends from Nielsen across second and third screens; and hear insights to optimize your creative and marketing in the world of social TV and increasingly targeted ad mediums from Facebook, Google and others. If you want to proactively address the changes that can impact your creative effectiveness, marketing ROI, and the distribution of your content, this is the session to attend!

Moderator:
Gordon Ho, CEO, GKH Media & Chair, PromaxBDA Research & Insights Committee
Speakers:
Liz Huszarik, EVP, Media Research, Warner Bros. Domestic Television Distribution
Mike Quigley, Director of Consumer Marketing, YouTube/Google
Howard Shimmel, EVP, Chief Revenue Officer – Media & Advertising Analytics, Nielsen


Around the World in 45 Minutes: Global Gold-Winning Work from the Past Year
Get an exclusive look at the award-winning spots from PromaxBDA competitions from around the world in a presentation packed with inspirational work you likely haven’t seen. From the UK, Europe, Australia and Asia to Latin America, South Africa, Arabia and India, you’ll get a glimpse of the groundbreaking work setting the standard for excellence around the globe.

Speakers:
Jeff Conrad, Managing Director, The Council
Kevin Hill, Creative Director, The Council


The Art of Title Design
The Academy of Television Arts and Sciences hosts this opportunity for PromaxBDA members to meet the award-winning designers behind some of the most notable program titles on television. You’ll be inspired by the amazing work of this specific craft and you’ll hear from the masters themselves about their techniques, their ideas, their inspiration and their process.

Moderators:
Ellen Kahn, Co-Founder & Partner, TWINART, Inc.
Lynda Kahn, Co-Founder & Partner, TWINART, Inc.
Speakers:
Veva Burns, Designer, Framework LA
Kyle Cooper, Director Designer, Prologue
Michelle Dougherty, Director, Imaginary Forces
John Priday, Creative Director, Framework LA
Michael Riley, Creative Director, Shine
Angus Wall, Creative Director, Elastic


The Best of Brand Integration
We're breaking down the best of the best, all the while considering how limited budgets, frantic timelines and managing client versus network influenced these spots. Also covered: "How to squeeze 10 pounds of sponsored content into a five-pound bag" and "Strategies for creating co-branded spots in less than :30." You don’t want to miss this session!

Speakers:
Matt Bunting, SVP Creative, The Sponsor Shop, Turner Entertainment Networks
Rick Dascher, Executive Director, The Sponsor Shop, Turner Entertainment Networks


Brand/Rebrand Highlights from 2011-2012: NBC Sports Network & Lifetime
During the past year, we have seen some of the most strategic and creative channel launches, rebrands and redesigns, and these two are no exception. First, a high-profile transition took place at the first of the year when Versus became NBC Sports as a result of Comcast’s acquisition of NBC Universal. Leveraging the legacy of the NBC brand, NBC Sports’ positioning revolved around the revered and intimate storytelling structure popularized by NBC’s Olympic Coverage. More recently, Lifetime rebranded with a fresh new logo, tag line ("Your Life. Your Time") and channel design that keeps with the sensibilities of today’s multi-tasking woman – the core of their repositioning. Don’t miss this opportunity to learn from the creative and marketing teams behind these projects as they pull back the curtains to reveal how they achieved their success.

Speakers:
Bill Bergofin, SVP, Marketing, NBC Sports/NBC Sports Network
Tripp Dixon, VP, Creative Services, NBC Sports
Ryan Donovan, VP, Marketing & Operations, NBC Sports/NBC Sports Network
Ann Marie Granite, Senior Director, Consumer Marketing, Lifetime
Tim Nolan, SVP, Marketing Creative & Brand Strategy, Lifetime Networks


Brand/Rebrand Highlights from 2012: World Movies & UKTV’s Watch
Over the past 12 months, some amazing creative channel launches, rebrands and redesigns have taken place across the globe. Take a closer look at two of these standouts. Looking to revitalize and re-energize the contemporary, independent, art-house channel, World Movies out of Australia was aiming at including younger audiences in their target without alienating their loyal existing audience. The intriguing brand look and feel created by Ink Project was inspired by the early movie innovation of The Zoetrope with a contemporary graphic interpretation of the device acting as the anchor for an incredibly flexible package. On the other side of the globe, and underpinned by a new positioning that explores the extraordinary, UKTV’s Watch was redefined to give the viewer a more dramatic and exciting experience. The solution was found with a new logo and an unapologetic identity created by DixonBaxi that is surprising, dynamic and unexpected. Don’t miss this unique opportunity to hear from the creatives behind these two brilliant projects and learn from their experiences going from idea to completion.

Speakers:
Aporva Baxi, Co-Founder, DixonBaxi
Simon Dixon, Co-Founder, DixonBaxi
Ken Lambert, Founding Partner/Creative Director, Ink Project
Warren Powell, Creative Services Manager, SBS Subscription TV
Dave Taylor, Brand Strategist & Managing Director, Ink Project


Build Your Brand and Activate Fans with Innovative Digital and Social Media Strategies
Now more than ever it is critical for brands to leverage the power of digital to stand out. From websites and applications to social media and games, brands must create impactful digital solutions. In this packed 45 minutes, we’ll address online marketing and advertising, the power of social media and how to best utilize the digital space to build brand affinity, broaden awareness and provide a consistent and ongoing relationship with your audience. You’ll walk away with key insights that could immediately impact your approach to digital.

Speaker:
Donny Makower, President, RED Interactive Agency


Copy Chops: Unleashing Your Writing Genius
Whether you're a new writer, an old pro or just revamping your Facebook page, the key to success is good writing. Fear not – there is a gifted writer in each of you just waiting to be set free. We'll show you what stands out, what falls flat and how to make it all memorable at one session packed with tons of inspiration and takeaways to unleash your inner genius.

Speakers:
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail


Creative Keynote: 24 Hours to Massive Change
Renowned innovator, design thinker and collaborator Bruce Mau will take you on a transdisciplinary journey through 24 key ideas to help you engage design into your business, your enterprise and your life. It's not about the world of design, it's about the design of the world.

Speakers:
Bruce Mau, Co-Founder, Massive Change Network


Design Companies You Need to Know
You sit back, because we’ve done all of the work – this is where you will find the hottest companies, creatives and artists you’ve never heard of. Take a look at the creative studios from around the globe ready to hit it big; from motion graphics and animation to broadcast and interactive, we’ve found some of their most innovative work, R&D and creative executions that may or may not have hit the air, making them perfectly positioned as companies you need to know!

Speaker:
Shanna Green, Editorial Director, PromaxBDA
Amy Troiano, VP, On-Air Promotion, Bravo


Drinking Improves Creativity
Recent studies indicate that drinking improves creativity and aids in problem solving. In this first-of-its-kind session at PromaxBDA, we dive into this cutting-edge research (and maybe some cocktails) to get at the deeper implications for optimal work habits for creatives in the meeting- and email-cluttered world they find themselves in.

Moderator:
Michael Ouweleen, SVP Group Creative Director, Cartoon Network
Speakers:
Blake Hazard, The Submarines
Andrew Jarosz, Co-Author, "Uncorking the Muse: Alcohol Intoxication Facilitates Creative Problem Solving"
Atiba Jefferson, Photographer, Musician, Skateboarder
Matt Knudsen, Actor/Writer/Comedian


Evolving Media Promotions and the Law: Social, Mobile and Online Marketing and Promotions
We welcome Alan Friel back to the PromaxBDA stage for an insightful 45 minutes tackling some of the more important issues and challenges regarding the new media tools available for promotions. From how to implement legally compliant campaigns that utilize mobile, social media, word-of-mouth, augmented reality and crowd sourcing to explaining changes regarding consumer data privacy and security rules, you will walk away with practical guidelines and the clarity necessary to understand and appropriately handle the ongoing challenges in this ever-evolving space.

Speaker:
Alan Friel, Partner, Edwards Wildman Palmer LLP


Harnessing the Power of Social TV: New Measurement Mechanisms for a Social Media-Enabled Audience
In the United States today, more than 25 million people are talking publicly about what they watch on TV via Twitter and Facebook – and this audience habit is growing fast. From the consumer perspective, TV has organically become an interactive medium. From a business perspective, the sudden presence of an at-scale real-time audience feedback loop creates massive new opportunities and challenges for content producers and marketers. Based on the social TV analytics from Bluefin Labs, take this opportunity to find out some of the latest emerging ideas and trends that are coming out of this quickly growing space.

Speaker:
Deb Roy, Co-Founder, Chairman and CEO, Bluefin Labs


Hello Computer! New Technologies That Will Rock Your World
Technology is rapidly progressing, changing the way people take in the world around them as it relates to imagery, data and our social connection to one another. Emerging fields of facial recognition, augmented reality, the "kinect"-ed revolution and new human computer interface developments all will have a direct impact on how we communicate and connect with our audiences. Don't miss this look into the not-so-distant-future as we dive into what media creators and marketers should be aware of regarding how we engage with the world through current and upcoming technologies.


Speakers:
Sam Ewen, Co-Founder/President, The Supertouch Group
Alpay Kasal, Co-Founder/Chief Technologist, The Supertouch Group


How Integrated is Your Campaign?
Top marketing, creative and agency executives discuss the tips, tricks and best practices for producing integrated key art, promos, Web and social media that work together to create breakthrough campaigns in a cluttered marketplace.  You’ll see some of the best integrated campaigns of the year and get exclusive insight into how they were conceived, produced and executed across all platforms.

Moderator:
Steph Sebbag, President & Chief Creative Officer, bpg
Panelists:
Kim Rosenblum, EVP, Marketing & Creative, TV Land
Linda Schupack, EVP, Marketing, AMC
Guy Slattery, EVP, Marketing, A&E Network
Ellen Stone, SVP, Marketing, Bravo Media


Imagine: How Creativity Works
Creativity expert, neuroscientist, author and contributing editor to "Wired," Jonah Lehrer debunks some of the most common myths and ideas about creativity, inspiration and innovation. In this engaging keynote you'll learn how to generate moments of insight, the necessity of grit and why it was so important that Pixar had centralized bathrooms.

Speaker:
Jonah Lehrer, Contributing Editor, "Wired"


It’s a Rap with Ryan Murphy
From humble journalist to Hollywood powerhouse, no one knows better than Ryan Murphy that if you want an audience to pay attention, you’ve got to keep them on their toes. In this exclusive fireside chat, hear from the film and television screenwriter, director and producer about what inspires him and drives a show’s success, and how marketing has influenced his hit shows “Popular,” “Nip/Tuck,” “Glee” and “American Horror Story.” Don’t miss this incredible discussion with one of television’s most successful showrunners.


Speaker:
Ryan Murphy, Writer, Director
Interviewed by:
Denise Martin, Senior Editor, Vulture, “New York Magazine”


It’s a Small World: A Global Launch to “Touch” Viewers Around the Planet
The digital age has created a more connected world, and an increased desire for viewers, globally, to watch a series virtually day-and-date with the domestic airing. Delivering that requires technological advancements and a cross-divisional innovative marketing/publicity strategy – not to mention funding. From the management of a global sponsorship to localization for international broadcasters, to the realities and complications of execution, our panel will share their experiences of accomplishing the first global marketing campaign to launch the Fox series “Touch.”


Speakers:
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company
Claudine Lilien, SVP, FOX ONE
Cristina Mancini, SVP, Worldwide Marketing, 20th Century Fox Television Distribution
Alexandra Marinescu, VP, Entertainment Marketing, Fox International Channels
Shannon Ryan, EVP, Marketing & Communications, Fox Broadcasting Company


Living for the Weekend: Tales From the Big Screen
Sure, there is a lot of money in theatrical production, but theatrical marketing can be challenging. Getting audiences to buy those pricey theater tickets is a demanding call to action. So what are the latest trends in theatrical movie marketing that are making a difference? Get ready to find out from a panel of power-marketers in the theatrical business. From stories behind some of the biggest and most surprising hits of recent years, to influence that television marketing has had in their world, hear a candid and uninhibited conversation about what’s happening on the big screen, where they see innovative marketing coming from and where the big and small screens can collaborate best. 

Moderator:
Seth Berkowitz, Executive Producer, Workshop Creative
Panelists:
Oren Aviv, President, Domestic Theatrical Marketing & CMO, Twentieth Century Fox
Frank Chiocchi, EVP, Marketing, Walt Disney Company
Terry Curtin, President, Theatrical Marketing, Relativity Media


Making the Cut
User-generated content meets tomorrow's most creative minds in the sixth installment of the PromaxBDA Making the Cut competition, where students get firsthand experience creating multiplatform pieces for top broadcast television programs. Made possible with longtime partner The CW, as well as Man Made Music and Jason Marks Voice Talent, come see some of the bright stars soon to hit our industry as their winning entries are presented, analyzed and awarded.

Speakers:
Seth Berkowitz, Executive Producer, Workshop Creative
Chris Donovan, SVP, Creative On-Air & Online, The CW


Making the Most of a 50 Million Marketplace
This is one of the most important sessions that you will attend at this year's Conference. The Hispanic population is growing in the US and this arguably under-acknowledged audience is critical for success. Understanding this unique demographic from the outside in, from the first generation to the third, will provide you with surprising information that will have you thinking about your marketing and promotion differently. Don't miss this diverse panel of experts in a discussion filled with the information and examples you need no matter who you work for.

Moderator:
Leon Krauze, Mexican Journalist
Panelists:
Pedro Blanco, CCO, Blanco-Lorenz
Mauricio Carrandi, General Director of Image and Advertising, Televisa
Chiqui Cartagena, VP, Corporate Marketing, Univision Communications, Inc.
John Piccone, SVP, Sales, Simulmedia


Navigating the Toughest Moments Every Manager Faces
As much as we would all like one, there's no manual for managing people. And when it comes to the day-to-day of management, how do you know what to do? From when you team isn't motivated and you need them to be, to when it's time to let someone go, to giving a constructive review, there may not be definitive answers but there certainly are suggestions that you can take and use from a couple of experts in the space. Join Janet Kestin and Nancy Vonk, long-time chief creative officers of Ogilvy Toronto and partners at Swim, their creative leadership training lab, for a 45-minute crash course that will give the management tools you need now!

Speakers:
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim


Media Leaders' Summit
Don't miss this incredible discussion with the industry's most important and influential media executives. From technology's impact on entertainment to new and unique strategic initiatives, these leaders and luminaries will discuss effective leadership in a challenging business, provide insight on how innovation builds brands and shine a fundamental light on the paths they've paved on their roads to success.

Moderator:
Joe Flint, Staff Writer, "Los Angeles Times"
Panelists:
Allen DeBevoise, Chairman & CEO, Machinima, Inc.
Paula Kerger, President & CEO, PBS
John Landgraf, President & GM, FX Networks
Michael Wright, President, Head of Programming, TBS, TNT & Turner Classic Movies (TCM)


Metrics Mayhem
Remember when the only metric you had to be concerned about was Nielsen? Today, marketing executives need to be experts in measurement for on-air, online, mobile, social and search... and each area has its own set of measurement. In this insightful and thought-provoking session, a panel of experts from top companies will navigate the audience through the why, what, where and how of the media metrics landscape to help you make sense of the metrics you need to know and understand how to use them to maximize your marketing reach.

Speakers:
Rick Haskins, EVP, Marketing & Digital Programs, The CW
Susan Johnson, Entertainment Marketing Lead, TV Vertical, Facebook
Hiram Norman, VP, Digital Media, Warner Bros. Worldwide Television Marketing; GM, CWTV.com
Dounia Turrill, SVP, Client Insights, The Nielsen Company


Millennial Momentum
Whether they are an emerging target market for your station or joining the ranks of your workforce, the "We" generation represents the most important generational shift in decades. In this exclusive presentation, millennial experts Mike Hais and Morley Winograd provide critical insights to help you communicate with, work with and manage relationships with the country’s largest and most influential generation. You’ll walk away with the fundamental tools to help you engage with this confident, connected and socially driven demographic. Millennials are going to change your life. Are you ready?

Speakers:
Mike Hais, Partner, Mike & Morley, LLC
Morley Winograd, Partner, Mike & Morley, LLC


New Best Practices 2012
Lee Hunt returns with his annual roundup of innovative strategies, inventive tactics, breakthrough creative and the latest best practices. It’s an hour of new ideas that are changing the industry.

Speaker:
Lee Hunt, Principal, Lee Hunt LLC


Non-Traditional Adventures in Traditionally Traditional Media
Media platforms, technologies and buzz words come and go, but the most traditional methods of communication are often still the most effective. Our panel of industry experts gives a global perspective to some of the coolest applications and innovations in print, outdoor, radio and experiential, and provide valuable insights into maximizing economies and pushing the boundaries of traditional media.

Speakers:
Scott Falzone, Head of Industry, Television, Google
Sarah Goodnow, VP, Civic Entertainment Group
Rick Lewchuk, SVP, Bell Media Agency & Brand Strategy, Bell Media
Lori O’Connor, Publisher, "TV Guide Magazine"


The Pop Culture Phenomenon of "SpongeBob SquarePants"
Nickelodeon presents global pop-culture phenomenon "SpongeBob SquarePants" – one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Nickelodeon CMO Pamela Kaufman will discuss SpongeBob's journey to becoming a global juggernaut. Executive producer Paul Tibbitt, the voice of SpongeBob Tom Kenny, and Screen Novelties co-founders Mark Caballero and Seamus Walsh will discuss the conception and development of SpongeBob's first full-length stop-motion animated special inspired by the classic Rankin/Bass ("Rudolph the Red-Nosed Reindeer," "Santa Claus is Comin' to Town") specials.

Speakers:
Mark Caballero, Co- Founder, Screen Novelties
Pamela Kaufman, CMO, Nickelodeon Networks
Tom Kenny, Actor/Comedian & Voice of SpongeBob SquarePants
Paul Tibbitt, Executive Producer, "SpongeBob SquarePants"
Seamus Walsh, Co-Founder, Screen Novelties


The PromaxBDA Hot Spots Showcase
It’s the annual showcase of spots that have rocked the world. Dan Bragg and Mark Valentine are back to provide a humorous, inspiring and entertaining look at the past year’s best marketing and promotional work from the television industry.

Speakers:
Dan Bragg, VP, Marketing, science
Mark Valentine, Co-Founder & Creative Director, ANATOMY


PromaxBDA Lifetime Achievement Award Presentation: Betty White
With a career that has spanned more than 60 years, the seven-time Emmy Award-winning beloved television and film star has entertained multiple generations throughout her accomplished, prolific and vibrant career. We are honored to present Betty White with the PromaxBDA Lifetime Achievement Award for 2012, recognizing her as an adored brand among the rich fabric of television history. In an exclusive interview, hear from the iconic actress, life-long advocate for animal welfare and award-winning author, and get a glimpse at how this amazing career is still reaching new heights!

Honoree:
Betty White, Actress, Comedienne, Author & Advocate for the Welfare of Animals
Interviewed By:
Giuliana Rancic, "E! News" Managing Editor & Anchor


The Purpose-Based Organization: From Concept to Practice
Purpose is the authentic heartbeat of a company, helping to drive better financial results, inform strategy and determine execution. But how do you identify your company's purpose? And once you do… what's next? How do you use that purpose to galvanize your organization, drive better financial results and inform strategy? A panel of leading marketers discuss how they've moved their companies beyond "what they do" to focus on "why they do" and teach the fundamental benefits of a purpose-driven organization.

Moderator:
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute
Speakers:
Maryam Banikarim, SVP & CMO, Gannett Co., Inc.
Tony Rogers, SVP, Brand Marketing & Advertising, Walmart
Haley Rushing, Co-Founder/Chief Purposologist, The Purpose Institute; SVP, Chief Planning Officer, GSD&M


Q&A with Charlie Sheen
"Access Hollywood's" Billy Bush gets down to the brass tacks and engages with one of the year's most talked about actors. Don't miss this one-on-one opportunity to sit in on an intimate discussion with Charlie Sheen and hear about his personal brand, how he keeps ahead of the entertainment curve and how he uses social media to deliver his message. Get your questions ready to roll with one of the most successful men in the business.

Speaker:
Charlie Sheen

Interviewed by:
Billy Bush, Anchor, "Access Hollywood" & Co-Host, "Access Hollywood Live"


Re-thinking the Episodic Promo
Episodic promos get the lion's share of promo avails, yet they are often some of the most unimaginative spots on the schedule. In this example-packed presentation, emotional marketing expert Graeme Newell reveals the most successful tactics for creating daily promos that stand out, explaining the most common mistakes and showing how some of the ad industry's best creatives add spark to their work.

Speaker:
Graeme Newell, President, 602 Communications


Social Comes of Age: A Chat With Albert Cheng
Don't miss this insightful and interactive chat with digital guru Albert Cheng. You'll learn the fundamentals of successful social TV strategies, gain insights into the technologies, systems and platforms that are breaking through and learn where the pitfalls and opportunities lie in the evolving social media landscape.

Speaker:
Albert Cheng, EVP & Chief Product Officer, Digital Media, Disney/ABC Television Group
Interviewed by:
Melissa Grego, Executive Editor, "Broadcasting & Cable"


The Sonic Branding Revolution
One of the most powerful branding tools available is often misused and misunderstood. Music and sound can take on a more vital role than driving a cut or a source of "borrowed interest" to attract viewers. Sonic branding is one-third of the trio of brand expression that builds brand value: Design, Verbal and Sonic. In this not-to-miss-session, top marketers talk about best practices across all audiences, platforms and touch points, as a strategic imperative that can make or break brands.

Speakers:
Joel Beckerman, Founder/President, Man Made Music
Cynthia Biamon, Partner & GM, Los Angeles, Digital Kitchen
Craig Stout, Senior Creative Director, Interbrand


Standing Tall for Small: The Miracle of America
The big multi-nationals can handle global competition; but small, local business is the backbone of this country, inspiring and championing the true "Miracle of America." An America made and designed by dreamers and doers still exists and the local multiplatform television and broadcast industry sits at the apex, creatively inspiring and strengthening communities. In this riveting keynote, Roy Spence explains how purpose-based leadership with an emphasis on small business can help you lead your company to new heights and redefine the paradigms of success.

Speaker:
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute


State of Design
Motionographer's Justin Cone has curated some of the most outstanding and inspiring creative out there from advertising to gaming, promotion to film and everything in between. Take an exclusive look at the most compelling, innovative and eye-catching design work from every corner of the globe.

Speaker:
Justin Cone, Founder & Editor-in-Chief, Motionographer.com; Director of Special Operations, Psyop


State of Our Art
An exploration of the industry’s best big ideas from the past 12 months.

Speakers:
Courteney Monroe, CMO, National Geographic Channels U.S.
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks


Transformative Approaches to Understanding Audience Engagement
Join us as we take an important look beyond demographics, moving our marketing and creative lens away from static categories to a more fluid analytic lens acknowledging the shifting dynamics of culture, sociology, psychology and economics. Find out more about how audiences make choices outside traditional demographic marketing structures and take away the information you need to engage without limitations.

Moderator:
Katerina Zacharia, Director of Industry Development & Diversity, PromaxBDA
Speakers:
Alex Alonso, VP, Marketing, mun2
Jeffrey Bowman, Cross-Cultural Practice Lead, Ogilvy & Mather
Christie Kawada, SVP, Client Services & Strategic Marketing Science, Nielsen Entertainment
Kay Madati, Head of Entertainment Marketing Strategy, Facebook


Turning Tweets into TRPs: How Social TV Is Driving Viewers, Ratings and Other Meaningful Stuff
Every marketing professional now knows that social TV plays an integral role in any marketing plan, but how are the best execs turning tweets, likes and check-ins into rating points? Don’t miss this incredible discussion with the industry’s leading social marketing experts about the social strategies, tactics and methods that brought tangible results.

Moderator:
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Panelists:
Damon Burrell, VP, Consumer Marketing, MTV
Julianne LaMarche, President, Digital, Social & Mobile, Trailer Park
Jeffrey Mirman, VP, Marketing, Turner Sports
Susan Solano Vila, EVP, Marketing, Telemundo


TV Everywhere and Anywhere – How the Content Industry Is Building a New Mousetrap
The first broad commercial announcements for TV Everywhere have been inked between TV networks and distributors, and a model has emerged that suggests the slow road to ubiquitous content may be picking up speed. But more questions than answers remain for an industry betting big on finding and keeping audiences across a wide variety of consumption channels. This panel of experts from cable networks, broadcast and digital creative, and technical arenas address the new questions presented by this emerging distribution model and provide insights into best practices for ensuring that content is effectively discovered, marketed and monetized through a TV Everywhere experience.

Moderator:
Andrew Rosenman, President, Arise Communications
Speakers:
Tara Maitra, SVP & GM, Content and Media Sales, TiVo Inc.
Diane Robina, President, Robina Consulting
Richard Shirley, VP, Distribution Business Development, A+E Networks
Michael Wolfson , Co-Founder & President, Rocket Fuel Studio


The Upfront and Presentations Survival Kit
As broadcast, studio and cable network execs prepare for each selling season, they look back on the previous projects to identify what worked and what didn't, whether it was a slight hiccup or a complete bomb. In this packed, 45-minute session, our panel of experts highlight this postmortem process by sharing a creative and candid list of lessons learned in producing upfront and programming sales presentations. Sharing tips that can be used across any presentation, from sales and image to affiliate and year-end, a panel of experts will evaluate what works and what doesn’t, leaving you with a survival guide critical for your next presentation’s success.

Moderator:
Chris Sloan, President & Executive Creative Director, 2C Media
Panelists:
Andy Baker, SVP/Group Creative Director, National Geographic Channels
Brian Dollenmayer, EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company
Susan Kantor, EVP, Marketing, Warner Bros. Domestic Television Distribution
Patrick Trettenero, VP Creative, Branded Content, Character Brandworks, USA Network


Videophonic
This session is about creative freedom and energy, as a collection of studios come together to create music videos for songs from before the MTV era. The only rules are that the song must be from before 1981 when music visuals changed forever with the launch of MTV.

Moderator:
Sean Owolo, Executive Producer, Big Machine
Panelists:
Mike Beaumont, Creative Director, Spacejunk
Jeff Boddy, Creative Director, Spacejunk
Ryan Bosworth, Creative Director, Pistolera
Scott Friedman, Creative Director, Wildlife
Manny Gonzalez, Creative Director, Thirdeye Design Group
Jonathan Kim, Art Director, Royale
Terence Lee, Creative Director, Roger
Andy Lyon, 3D Lead/3G Supervisor, Royale
Steve Petersen, Creative Director, Big Machine
Kurt Spenser, Creative Director, RADLEY


The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
Media’s most accomplished leaders discuss professional life lessons, reveal individual career pathways and give insight on how marketing and promotions guided them on their road to success.

Moderator:
Peter Liguori, Former Chair, Fox Broadcasting; Former COO, Discovery Communications
Speakers:
Suzanne Kolb, President, E! Entertainment
Chris McCumber, Co-President, USA Network
Scot Safon, EVP, CNN Worldwide; GM, HLN
Michael Smith, GM, Cooking Channel
Amy Winter, GM, TLC


speakers

More information coming soon.

location

PromaxBDA: The Conference 2012 returns to downtown Los Angeles June 12–14, 2012. Our host hotel will be the JW Marriott at L.A. LIVE. If you are looking for more information about booking a room please select a venue below for additional details and to confirm your accommodations for the 2012 conference.

JW Marriott at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015
800.266.9432



Ritz-Carlton at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015
800.266.9432



MEMBER DISCOUNT:

Virgin America Airlines is offering a 10% discount on flights to and from Los Angeles to PromaxBDA members for the June PromaxBDA Conference. Use code MCPROMAXLAXX at booking. Tickets are non-refundable and discount is only available for the travel dates of June 9, 2012 to June 17, 2012.

 

sponsors

 

Keen to sponsor?

Put your brand in the spotlight with one of the numerous opportunities for sponsorship offered by PromaxBDA.

For sponsorship opportunities, contact Jay Milla at 310.789.1517 or jay@promaxbda.org


Platinum Sponsors:



A+E

A+E Networks is an award-winning global media company committed to bringing human stories to life. A&E®, Lifetime® and HISTORY® lead the company's 10 television networks.

   

 



Fox

Fox Broadcasting Company is the leading broadcast television network among Adults 18-49, airing 15 hours of primetime programming a week.

   

 



MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation.

   

 

Platinum Media Sponsors:


 

Bauer Media

Life&Style highlights Hollywood’s timeliest trends and how to get them.

In Touch is America’s weekly excursion into all things celebrity and the features our readers love.

   

 

   

NCM Media Networks

NCM Media Networks is the only media company that offers national reach and targeted access to more than 700 million moviegoers annually at every step of the movie-going process.

   

 

   

Star Magazine

Star’s mission is to bring the best breaking celebrity news each week to its passionately loyal readers – and to get the story first. Star differentiates itself from the competition through deeper reporting, more eye-catching photos, and an attitude toward celebrity that is both entertaining and distinctly irreverent.

   

 

   

TV Guide Magazine

TV Guide Magazine is one of the most popular magazines in the country with 14.5 million weekly readers. From exclusive behind-the-scenes access to sneak peeks at television’s most intriguing plotlines, TV Guide Magazine is the official magazine of the television industry. TV Guide Magazine: Covering it all.

   

 

Gold Sponsor:

Discovery

Discovery Channel, one of the most widely distributed cable networks in the U.S., is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network offers a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.

   

 



Turner

Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Headquartered in Atlanta, Georgia, Turner is a Time Warner Company.

   

 

Cartoon Network

Cartoon Network, currently seen in more than 99 million U.S. homes and 166 countries, offers the best in original, acquired and classic entertainment for youth and families.

   

 

PBS

PBS is a private, nonprofit corporation, founded in 1969, whose members are America's public TV stations. PBS is America's largest classroom, the nation's largest stage for the arts and a trusted window to the world.

NOVA
NOVA is the highest rated science documentary series on television. It is also one of television's most acclaimed series, having won every major television award, most of them many times over.

   

 

Sponsors:

2C Media

Every project is a passion project at 2C Media, producing strategic, creative, and award winning proms, campaigns, shoots, branding, interactive, print, and radio for major television networks and studios.

   

 

Simulmedia

Simulmedia, Inc. operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data to help national advertisers and their agencies better reach their target audiences, and better measure the results.

   

 

Pilot

PILOT is a full-service creative production company and branding agency, specializing in on-air promos (image, launch, episodic), integrated marketing co-brands, shoots, print, web, on-air/off-air/viral marketing.

   

 

   

Nutmeg Post

An award winning provider of editing, graphics, color correction, sound design and mixing, resulting in unsurpassed audio and video post-production under one roof.  

   

 

   

Warner Bros.

Warner Bros. Domestic Television Distribution and Warner Bros. International Television Distribution license the Studio’s programming to outlets in both the U.S. and throughout the globe.

   

 

   

CNN

Always the leaders in innovation, CNN invented 24 hour cable news, and provides live coverage and analysis of breaking news, as well as a full range of business, weather, entertainment, health and science news programs and topical in-depth interviews. Still the most trusted cable news network, CNN reaches more individuals on television, the web and mobile devices than any other TV news organization in the US.

   

 

   

DIRECTV

DIRECTV is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America.

   

 

   

Mr. Wonderful

Northern Lights, Mr. Wonderful, Bodega & SuperExploder. Artists with a passion for storytelling and a fondness for branding . Concepts, streamlined production, editorial, design, animation, sound, music composition, and finishing.

   

 

   

Warner/ Chappell

Warner/Chappell Production Music unites successful independents Non-Stop Music, 615 Music, Groove Addicts, V – the production library and many more to bring you the best library, custom and news music in the industry, with just one call.

   

 

   

Stephen Arnold Music

Most-Heard, Least-Known Composers in America, Stephen Arnold Music, the world leader in Sonic Branding, creates memorable music brands for over 200 local TV stations nationwide and offers high quality library music through "The Vault".

   

 

   

bpg

bpg is a full service, award-winning creative advertising agency specializing in entertainment. Through print, online and broadcast media, bpg conceptualizes clean, cutting edge and comprehensive campaigns, with big picture thinking.

   

 

   

Click 3X Entertainment

Click 3X Entertainment is a full-service creative group, specializing in promotion, branding, and marketing, from concept development through execution of on-air, off-air, and online elements.

   

 

   

Killer Tracks

Killer Tracks is a leading provider of production music for use in television, advertising and other media. Search, audition and download from over 2,000 digital albums online at www.killertracks.com!

   

 

   

Man Made Music

Man Made Music is a unique bi-coastal music company and sonic brand consultancy, comprised of an elite team of music and sound design talent, well-known composers, music supervisors, programmers, club DJ's and brand strategists.

   

 

   

MusicBox, a division of ole

MusicBox is a staunch Independent that represents 28 top line music catalogs from around the world. We are committed to quality content, excellent personalized customer service and leading-edge technology. The company has offices in Hollywood and Toronto and is a division of ole one of the world’s largest independent music publishers.

   

 

   

Nielsen

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

   

 

   

James Bowers Music

Promax award winner James Bowers, an established leader in Canadian television broadcast music is a new voice in US television music.

   

 

   

Elevation

Design, it's what we do. We create concepts and bring them to life. We are designers, animators, compositors, editors, photographers, directors and producers.

   

 

   

Jingle Punks

Jingle Punks, launched in 2008, delivers first rate custom music composition and production as well as relevant and hip stock library content.

   

 

   

Blanco Lorenz

Blanco Lorenz offers specialized media marketing and creative services like strategy, branding, motion design, interstitials, promos, trailers and advertising.

   

 

   

Megatrax

Megatrax is the leading independent music source. In thousands of television shows, commercials, promos, trailers, films and multimedia projects, Megatrax is The Sound of Entertainment®!

   

 

   

BIGSMACK

BIGSMACK is an award-winning creative agency specializing in broadcast marketing and promotion. We are more than 120 strong, with offices in New York City and Philadelphia.

   

 

   

WeVideo

WeVideo revolutionizes video editing by bringing its simple, yet full-featured editing platform to anyone with a browser and internet connection. Engage your viewers like never before.

   

 

   

ConnecTV

ConnecTV is the most biggest Social TV network designed for television fans – a "second screen" companion entertainment experience that complements TV programming.  The free ConnecTV app syncs automatically with whatever show you're watching.   “Viewsers” get more info, stats, top tweets, “TalkBack” social polls and real-time chat.  The company is backed by broadcasters Belo, Cox, Gannett, Hearst, Media General, Meredith, Post-Newsweek, Raycom and Scripps – representing 76 million households nationwide. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology:  Ian Aaron, Alan Moskowitz and Stacy Jolna.

   

 

   

Workshop Creative

Workshop Creative creates breakthrough theatrical and TV campaigns for entertainment clients such as Disney, Fox, Universal, Sony, Dreamworks, ABC, Turner, MSG, Adult Swim and USA.

   

 

Design Partner:

 

 

Favorite Color

Design/Motion, CGI/Animation, Live Action....that’s the core of what we do. It’s the collaborative experience and our creative process that sets us apart.

 

Media Partner:

   

The Hollywood Reporter

   

 

 

Realscreen

Realscreen is the only international brand exclusively focused on the non-fiction film and television entertainment industries. Realscreen brings together stakeholders for dialog, debate and discussion about the global business of factual entertainment.

 

   

 

 

Variety

 

upcoming events
Oct
08

Digital Perspectives

view details ▸

Oct
10

The Essentials: Michigan

view details ▸

Sponsor an Event