10 Ways to Develop Creative Talent
In a constantly competitive market where you are only as good as your next idea, and in a year when the motto of the Olympics was "inspire a generation," developing creative talent is critical to your business. Don’t miss this 45-minute session full of practical guidance for anyone running creative departments of broadcasters or agencies. From talent-spotting programmes to arranged creative marriages, from the importance of personal projects to trusting a trainee, you’ll walk away with tips on how to nurture and inspire talent from your newest designer to your more seasoned creative director.
Charlie Mawer, Executive Creative Director, Red Bee Media
Be inspired by the surge of creativity coming out of this incredibly diverse and vibrant continent. Experience the new, contemporary African Renaissance and how it is being creatively realized through the cultural touch-points of music and multi-media.
Tim Horwood, Creative Director, MTV Base Africa, VIMN Africa
The Age of Animation
More than just a craft or genre, animation is a language where the possibilities are endless. It enriches our live-action footage or creates a world of its own enabling unimaginable storytelling abilities. Get ready to be inspired by some of the most creative, inventive and innovative work across media and walk away with ideas of your own.
Antonio Morales, Founder & Managing Director, Ink Apache
Better Together: Why Marketers and Creatives Should Hug More
Over the last two years, the Discovery UK in-house creative and marketing teams have won the highest accolades on the PromaxBDA global stage – a testament to the success strong departmental relationship can have. Today more than ever, creatives and marketers are working together to drive the industry forward, but how do they do it? In this session featuring stories, insights and creative work, Discovery’s heads of creative and marketing will share their five secrets to a long-lasting and happy creative partnership.
Robin Garnett, Creative Director, Discovery UK Creative
Tim Hughes, On-Air Marketing Director, Discovery UK Creative
The Box: Eight Things You Need to Know About the Challenge of Creativity
Whether you are coming up with the next great marketing campaign or a new channel brand, a hot spot or the coolest program title, the common direction is to “think out of the box.” But how many of us truly understand the deep nature of the “box” we are thinking outside of? Hear from someone who has spent the better part of their career getting the answers and learn how the key to enabling creativity on the next level is not so much thinking out of these boxes, but rather thinking in entirely new boxes.
Luc de Brabandère, Author, Specialist in Creativity, Strategy & Senior Advisory to BCG
Brand/Rebrand Highlights from 2012: France’s D17/D8 and Switzerland’s Teleclub
Over the past number of months, some amazing channel launches, rebrands and redesigns have taken place across Europe, and this session will give you a closer look at two of them. Canal+ Group took on a challenging repositioning and relaunch for their recently acquired free-to-air networks, partnering with Troika. Developing a new identity for D17 appealing to a young, culturally current audience, the result is a fresh, youthful, vibrant solution rooted in fashion and lifestyle photography. Differentiating from D17, D8’s fluid 3D identity delivers values of quality and prestige for the flagship general entertainment channel. Around the same time, Switzerland's Teleclub, one of the oldest pay-TV broadcasters in Europe, partnered with UnitedSenses to revitalize their logo purely and creatively through a 20-piece series of idents covering the many themes of Teleclub. The end result is a modern, stylish and humorous approach simply using the logo. Don’t miss this unique opportunity to hear from the creatives behind these two brilliant projects and learn from their experiences from idea to completion.
Dale Everett, Creative Director, Troika
Thomas Levassor, COO, D8 & D17 Channels, Canal+ France
Markus Schmidt, CEO & Creative Director, UnitedSenses
Benno Stäheli, Head of Marketing & Sales/Member of the Executive Board, CT Cinetrade AG
BUZZ – Creative Ideas that Initiated Audience Engagement in a Multiplatform World
Media platforms and social engagement coexist and proliferate around us. In order to stand out in this saturated ecosystem, it's critical to make your message work with creative and strategic consistency across all platforms your audience is engaging with. In a session not to be missed, we shall learn how to harness multiplatform and changing trends to initiate audience engagement for TV and commercial brands alike.
Merav Shifman, Innovation and Insight, Keshet Broadcasting; Head of Research and Strategy, mako
Copywriting By The Numbers
How many ideas should you generate to end up with one award-winning spot? Guess again. If you're tired of your boss or client saying “try again,” it could be your ideas aren't adding up. We'll show you the numbers you need to make your writing more brilliant and tell you why the pros make more mistakes than anyone else. This session presents a unique and original way to think about your own creativity – as easy as 1, 2, 3.
Linda Button, Brand Personality Expert, Tooth+Nail
Dead or Alive: A Relevant Design Approach Based on Content and Emotion
The relationship between TV and the viewer is evolving from one made up of passive appointments to what is now a fulfilling relationship 24 hours a day. Viewers are partners and friends, consumers and producers of content, and for some, the potential of making the most of this relationship can make or break a channel. At this in-depth case study of an innovative approach to channel branding, join the team behind the VTM rebrand and learn how they reinvigorated a channel and brought their audience to life.
Bernard Bréchet, Creative Director & Partner, Gédéon
Nicolas Famery, Artistic Director, Gédéon
Lieven Van Overbeke, Creative Director, VTM
From Concept Promos to an Endtag to Remember – The Art of Using Text
A well-designed promo is far more than just cool graphics. It is the sum of a myriad elements often acting as the backbone to your promotion objective and sometimes acting as your sole visual resource. In this session, we’ll break down best practices in approaching the use of text in promotion from around the world. Get ready to take a look at a wide range of creative, practical and strategic solutions that will make your next promo more effective.
Elena Frova, Creative Director, Fox International Channels Italy
From Production to Composition, Make Your Music Work for You
From music rights to the right music, from the back edge of the library to the composition of your career, it’s critical to know how to make the best choices to make your creative communication work best. Join the experts in the field to discover some of the ins and outs of today’s music libraries, and learn the tools and tips you can use to make the most of your promo music choices.
Connie Farr, Creative Director, ThinkSync Music
Kyle Lynd, Music Supervisor, Pitch & Sync
Rachel Menzies, International Development Manager, West One Music
Duncan Smith, Senior Music Supervisor, Sony Computers
How Bricks, Brands and Brilliant Fans Have Put LEGO at the Forefront of Marketing
With a company that is more than 80 years old, it’s unlikely that those little colorful plastic bricks would be a cult hit with every age group – but they are. LEGO, the world’s second largest toy manufacturer, has a marketing approach that could be used as a benchmark for effective multiplatform communications anywhere and owes a lot to its users for their success. Join us in this informative and enlightening session to hear how LEGO builds upon storytelling, allowing their users to share in the creation, and learn how through powerful diversified marketing strategies, an incredibly active social network, cooperation and innovation centered around their product, LEGO has emerged as far more than simply a toy company.
Lars Silberbauer Andersen, Director of Global Social Media, LEGO
If Only I Knew the Basics of Media Planning
Tailored for the youngest of producers to the most senior of executives, this not-to-miss session will dissect media planning terminology for all. A workshop designed for all disciplines, from those who may have no knowledge of media planning to those simply wanting a refresher, this fun, fully interactive session welcomes all creative, presentation and marketing people looking to add a little more clout to their on-air discussions, proposals and arguments.
Alan James, Director, James&Wilkinson Media
Jo Wilkinson, Director, James&Wilkinson Media
In a League of Their Own: The Art and Craft of UEFA Branding
Whether you are a football fan, or one of the few that aren’t, it’s hard to deny the power of branding in football and, in particular, the UEFA Champions League. Formerly known as the European Cup, Coppa dei Campioni and a number of other names across Europe, this competition enjoyed a veritable “renaissance” in 1992 and was rebranded as the UEFA Champions League, now one of the most recognizable sports brands in the world. In a remarkable story of creative marketing, you’ll hear from the man behind the brand about the power of ideas, the power of concepts, and how these are effectively communicated across media and users including interesting ways you can apply the same thinking to your own brand.
Stefano Margarito, Head of Brand Marketing, TEAM Marketing
Innovation Keynote: Participating in the Playground of the New Digital Reality
As the ever-shifting digital landscape continues to do so, marketers must move away from “campaigning” at consumers and move toward having conversations with them. Ratings? Rubbish. The new currency in media is attention measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow.” So what does this mean for us? In what will be a dynamic, energetic and entertaining presentation, get ready to be enlightened by an informed and insightful look at digital trends, how they are affecting behavior and what’s next for entertainment media on the digital journey roadmap.
David Shing, Digital Prophet, AOL
It’s an App Eat App World… Bon App-Etit!
This session will feature the best, most innovative and breakthrough applications of the last 12 months. From apps that are core to your business to apps that your audience is crazy about, get a clue here about what is happening out there in the app world.
Tara Ross, Chief Community Officer, Appsterdam
L'etat du Design Francais
We have curated some of the most outstanding and inspiring creative design from advertising to gaming, promotion to film and everything in between, all coming out of the PromaxBDA host country for 2013. Don’t miss this exclusive look at the most compelling, innovative and eye-catching design work from some of the hottest companies in France.
Frank Guillouard, SVP, On-Air & Programming, Trace Sports
The Naked Leader: Selling Your Creative Ideas by Stripping Back Personal Baggage
Some people consistently get buy-in from those who count and naturally inspire followers, and others don’t. WHY? Coming up with great ideas is hard enough, but convincing others can be even harder. In this entertaining and interactive session, you will learn how to get your ideas through more effectively by challenging personal assumptions that get in your way. You will be exposed to a powerful new influencing framework from the world of business psychology and you will learn the tools needed to connect with and engage others, getting you the buy-in you want.
Amos Szeps, Senior Consultant, YSC
No Appointment Necessary
In a time when most are getting their news stories from friends or social networks, it begs the question – what is the role of appointment-to-view television news? While scheduled television news is still relevant for many mature viewers across Europe, what can be done to help engage a fickle younger digital audience who are seemingly happy to get their news from Facebook? Join The Council as we ask if the age of the anchorman is truly over and look at which news channels are creating headlines of their own and rewriting the (appointment-to-view) script.
Jeff Conrad, Managing Director, The Council
Kevin Hill, Creative Director, The Council
No, Dorothy, We are Not in Kansas Anymore: What You Need to Know About Today’s TV Viewing Opportunities
Globally, new platforms are emerging that are fundamentally changing the way that viewers consumer entertainment. And whether you are a promo producer, a designer, creative director or production manager, it’s critical to understand these next stages of television evolution. Once thought of as simply ways to "catch up,” these platforms are becoming entertainment destinations and powerful creative places for television content and new bespoke content not seen on “television.” Join leaders in this area as they take us through the challenges, the opportunities and the future for television today and tomorrow.
Carsten Lakner, Head of Creative Services, DR
Victoria Jaye, Head of IPTV & TV Online Content, BBC
János Szilárdi, New Media Director, Project Development Director, HBO GO, HBO Europe
The Olympics in a Digital World – How London 2012 Took Gold for the First Digital Olympics
London 2012 was the game changer of Games to date. Billed as the first digital Olympics, the consumer engagement at the 2012 Summer Games reached new records and set a standard for live sporting events to come. Join the host country media powerhouses to see and hear about the strategic and creative work that took these games to the next level.
Federico Gaggio, VP, Executive Creative Director, Discovery Networks UK & Western Europe
Justin Bairamian, Director of Creative Marketing, BBC
Steve Boulton, Creative Director, deltatre
James Walker, Head of Marketing, Channel 4
Screening: Awards Finalists Reel
Whether you drank too much on Monday night or you are just not a morning person, this is the kind of session to kick off the day with. Grab your necessary cup of caffeine and join us by simply sitting back and enjoying a screening of as many of the finalists as we can fit into a two-hour slot. You’ll see most all of the top categories and the top work in the region – all to gear up for the festivities on Tuesday evening at the Awards Show.
Something For Nothing
We’ve all been there. There’s no time, there’s certainly no budget, but the expectations are high – a seemingly impossible task that rears its head more often than you would like. Back for a second year, this 45-minute, not-to-miss session allows you to see how others executed against the same creative brief when the stakes were high and the odds were low. The result will leave you not only surprised, but hopefully inspired.
Olivier Schaack, Director of Creative Services, Canal+ France
Gábor Varga, Head of Creative Services, HBO Europe
What You Need to Know About Social TV and Why
With television viewing platforms and technology evolving so quickly, it's hard to know what you should spend your time learning before the next big thing comes along! But make no mistake, social TV is enhancing viewer engagement in a way that ensures its place in relevant entertainment technology. Viewers are taking big notice of social TV and second screen opportunities, so now is the time for marketing and promotions to take advantage. Don't miss this enlightening presentation by the leader in the space and find out what you need to know about social TV and why.
Anthony Rose, Co-Founder & CTO, zeebox