6 Things About the Television Business You Need to Know… and Why
Research, development, finance, media planning, ad sales, and affiliate relations. Hearing these other department names to some only reminds them of hurdles and obstacles that are put in the way of their own great creative. But, the reality is that as you move up the promotion and marketing ladder, the more you know and understand each of these areas and their contribution to the bigger picture, the better position you are in to create work that is meaningful for the company, not to mention take those next big career steps.
Nancy Leidersdorff, VP Promotional Planning and Strategy, AMC
Terry Minogue, SVP, Marketing and Brand Creative, Spike TV
Sean O'Neill, VP, Strategic Research and Insights, Spike TV
Directing Talent 2013
This popular, fast-paced, hands-on intensive is back by request. With top-tier talent onstage to help demonstrate fresh insights, tools and techniques to help you get the read you need, as well as the one you want in the time allotted, directing expertise has never been more fully at hand than in this session.
Marice Tobias, Director, Tobias Entertainment Group
Electronic media brands — television, radio and the Internet — are different than consumer product brands. They’re dynamic and organic. They change hour to hour, daypart to daypart, season to season, click to click. In this first two-hour session, Lee Hunt will break down the elements of dynamic branding to analyze how different networks create effective channel messaging to define their offerings, differentiate their positioning, and reinforce their relevance to target audiences. Using a combination of live presentation, multi-media, and hands-on experiences, he’ll refresh strategic thinking, examine the latest tactics from television’s most successful networks, and get inspired by great work.
Principal, Lee Hunt LLC
The Ever-Moving Image
It's your spot. It's your vision. Why leave the choice of camera solely in the hands of your DP? Get ready to walk through the cameras you should be considering for every shoot regardless of your budget. With footage comparisons from many formats, you'll push through the overwhelming technical jargon and look to the past, present and future of our industry. We’ll go over the pros and cons, technically and creatively of camera choices and finishing techniques to make you infinitely smarter in a very confusing landscape. If you aren’t a camera junkie already – you will be!
Bryan Kelley, Executive Producer, Partner, BARKBARK
Get Sticky! Work this Conference like a PRO!
Whether you’re new to the business or you feel like you’ve been in it forever, you probably could use a refresher course in the following: a clear and authentic elevator speech; a deeper understanding of your personal brand; the top five tips to get the best out of any networking event. This will be an interactive session that gives you the insight and tools needed to make the most out of any professional social situation. You will walk out of this session ready to use the tips immediately and experience a new level of focus and confidence.
Kathy Dailey, Strategic Creative Consultant & Executive Coach, Dailey & Company
Jess Ponce, Principal Consultant & Coach, The A Factor
Make the Logo Bigger
Collaboration between producers and designers can be alternately fruitful and frustrating. Whether you are working on a big channel campaign or a simple topical spot, the success of this relationship can be the difference between success and failure. No matter what side of the fence you're on, this session will give you the techniques you need for pursuing great creative without killing each other.
Ethan Adelman, VP, On-Air Promotion, FX Networks
Albert Romero, VP Broadcast Design, FX Network
Making Space for Making the Most of Creativity
In the fast-paced world of promo making and managing, finding the time and the space to be creative while also participating in a creative team environment often falls to the wayside. It always comes down to who you are as a creative, how you work on a team and what you do to foster both – but who has the time to work on that? You do, and it won’t take much to get you started. In this collaborative session, start to identify the communication tools you can use, the collaboration tools to exercise and the management tools you will need to achieve great creative and an even greater creative team.
Katerina Zacharia, VP, Industry Development & Diversity, PromaxBDA
Music and Sound Design for Dummies
Make the most of your music choices for the best promotion possible. Here is where you will find everything you need to know about sourcing, licensing and creating original music and sound design. We’re covering music libraries, custom composition, rights clearing, sound effects and sound design elements, reporting usage and more all through real-world examples of best practices and promotion successes from start to finish.
Jeffrey Fayman, Co-Owner & Executive Producer/Composer, Immediate Music LLC
Yoav Goren, President, Immediate Music LLC
Carl Peel, VP of Music Production, Killer Tracks
Steering the Ship: The Principles of Producing Great Creative
From its initial brief, through the creative process, to final delivery, any creative project can be a challenge. Creatives and designers aim to push the limits, bosses and clients set moving restrictions, and the schedules are more a moving target – all the while the budget, deliverables, deadlines and air dates loom. In this important Promo Boot Camp session, get the keys to taking action to successfully lead your teams from project launch to final delivery.
Whit Friese, Creative Director, Troika Design Group
Connor Swegle, Executive Producer, Troika
Creating a narrative to sell your brand, launch a show or promote an episode is one of the most powerful tools you can use to reach and emotionally connect with your audience. In this session, we'll explore and celebrate great story telling tools in marketing and advertising from copywriting to editorial, song selection to voice over, direction to design and much more.
Christopher Donovan, SVP, On-Air Marketing and Promotional Content, E!
Lon Moeller, President, Broadcast, Open Road Entertainment
Jennifer Titus, VP, On Air and Special Projects, The CW