events / past

Promo Boot Camp 2013

Targeting promo producers, writers, editors and preditors of all experience levels, and taught by the industry's most prolific experts, PromaxBDA Promo Boot Camp is the best way to get a true refresher course learning the creative insights, the latest tools and critical skills you need to be more effective and efficient in the entertainment promo industry.

JUN
18

date & time

June 18-20, 2013

location

JW Marriott at L.A. LIVE

900 West Olympic

Los Angeles, CA 90015

map ▸

current price:

Onsite
$599


overview

PromaxBDA Promo Boot Camp registration includes complimentary entry to the first day of PromaxBDA: The Conference on June 18 as well as "State of Our Art" and the 2013 Promotion, Marketing and Design Awards Show on Thursday. You do not need to be an active member of PromaxBDA, but you should be! Learn more about becoming a member today.

registration rates

Date Dec. 1, 2012 – April 1, 2013 April 2 – May 9
May 10 – June 12
Onsite
Rate         $199 $299 $499 $599
*cancellation policy

Promo Boot Camp 2013 Schedule


Tuesday, June 18

10:00 AM

Registration Opens
Third Floor Bridge

Sponsored By:

  Elite Member Lounge Opens
Georgia 1 & 2

Brought To You By:

  Recharge Lounge Opens
Platinum Foyer

Brought To You By:

  Exhibits Open
Platinum and Diamond Foyer

 

Client/Agency Speed Dating (Invitation Only)
Atrium 1


12:00 PM Ambassador Luncheon
Olympic 3
Presented By:

2:00 PM Conference Welcome
Diamond Ballroom

Keynote: A Conversation with Larry Flynt

Speaker:
Larry Flynt, Founder & Publisher, HUSTLER
Interviewed by:
Cindy Gallop, Founder & CEO, IfWeRanTheWorld

3:30 PM NETWORKING BREAK

4:00 PM Media Leaders Summit
Diamond Ballroom

Moderator:
Michael Schneider, Los Angeles Bureau Chief, TV Guide Magazine
Panelists:
Kevin Beggs, President, Lionsgate Television Group
Salaam Coleman Smith, President, Style Media
Stuart Snyder, President, Cartoon Network/Adult Swim
Michael Wright, President, Head of Programming, TBS, TNT and Turner Classic Movies (TCM)

4:45 PM NETWORKING BREAK

5:15 PM Creative Keynote
Gary Baseman: Walking Through Walls

Diamond Ballroom

Speaker:
Gary Baseman, Artist; CEO, Hotchachacha, Inc.

6:30 PM Recharge Lounge Closes
Platinum Foyer

Brought To You By:

  Exhibits Close
Platinum & Diamond Foyer

8:00 PM Elite Member Lounge Closes
Georgia 1 &2

Brought To You By:

  Registration Closes
Third Floor Bridge

Sponsored By:

7:30 - 9:00 PM Shuttles Depart to California Science Center
Gold Ballroom Foyer
Shuttles to Center run from 7:30-9:00 PM. For shuttle and parking information click HERE.

8:00 PM -
12:00 MD

PromaxBDA Opening Night Party

To kick off the 2013 PromaxBDA Conference in Southern California style, join us for an “out of this world” at the California Science Center and the new Space Shuttle Endeavor pavilion. Members will have exclusive access to the Samuel Oschin Space Shuttle Endeavour Display Pavilion and many exhibits throughout the Science Center, as well as the opportunity to network in one of the most unique facilities in the world.

Hosted By:


PLEASE NOTE: Transportation to and from the opening night party will be by shuttle. Onsite parking at The California Science Center will be available for $10. In order to board a shuttle for the opening night party, you must have a valid conference credential. Those without a credential will not be able to board a shuttle or park at the venue, so it is imperative that you pick up your badge at the registration desk in the JW Marriott before boarding a shuttle or driving your personal vehicle to The California Science Center.


9:00 PM -
12:00 MD
Shuttles Depart from California Science Center
Shuttles from Center run from 9:00-12:00 AM. For shuttle and parking information click HERE.


Wednesday, June 19

8:00 AM

Registration Opens
Third Floor Bridge

Sponsored By:

  Elite Member Lounge Opens
Georgia 1 & 2

Brought To You By:

  Recharge Lounge Opens
Platinum Foyer

Brought To You By:

 

Exhibit Open
Platinum and Diamond Foyer


9:00 AM Promo Boot Camp Welcome

Get Sticky! Work this Conference like a PRO!

Plaza 1,2,3

Speakers:
Kathy Dailey, Strategic Creative Consultant & Executive Coach, Dailey & Company
Jess Ponce, Principal Consultant & Coach, The A Factor

10:15 AM 6 Things About the Television Business You Need to Know… and Why
Plaza 1,2,3

Speakers:
Nancy Leidersdorff, VP Promotional Planning and Strategy, AMC
Terry Minogue, SVP, Marketing and Brand Creative, Spike TV
Sean O'Neill, VP, Strategic Research and Insights, Spike TV

11:15 AM NETWORKING BREAK

11:45 AM Directing Talent 2013
Plaza 1,2,3

Speaker:
Marice Tobias, Director, Tobias Entertainment Group

12:30 PM LUNCH BREAK

2:00 PM Making Space for Making the Most of Creativity
Plaza 1,2,3

Speaker:
Katerina Zacharia, VP, Industry Development & Diversity, PromaxBDA

3:00 PM NETWORKING BREAK

3:30 PM The Ever-Moving Image
Plaza 1,2,3

Speaker:
Bryan Kelley, Executive Producer, Partner, BARKBARK

4:15 PM NETWORKING BREAK

4:45 PM Make the Logo Bigger
Plaza 1,2,3

Speakers:
Ethan Adelman, VP, On-Air Promotion, FX Networks
Albert Romero, VP Broadcast Design, FX Network

5:30 PM Elite Member Lounge Closes
Georgia 1 & 2

Brought To You By:

6:00 PM Recharge Lounge Closes
Platinum Foyer

Brought To You By:

  Registration Closes
Third Floor Bridge

Sponsored By:

  Exhibits Close
Platinum and Diamond Foyer


Thursday, June 20

8:00 AM

Registration Opens
Third Floor Bridge

Sponsored By:

  Elite Member Lounge Opens
Georiga 1 &2

Brought To You By:

  Recharge Lounge Opens
Platinum Foyer

Brought To You By:

 

Exhibits Open
Platinum and Diamond Foyer


9:00 AM Dynamic Branding
(Two Hour Session)
Plaza 1,2,3

Speaker:
Lee Hunt Principal, Lee Hunt LLC

11:15 AM NETWORKING BREAK

11:45 AM Steering the Ship: The Principles of Producing Great Creative
Plaza 1,2,3

Speakers:
Whit Friese, Creative Director, Troika Design Group
Connor Swegle, Executive Producer, Troika

12:30 PM LUNCH BREAK

2:00 PM Music and Sound Design for Dummies
Plaza 1,2,3

Speakers:
Jeffrey Fayman, Co-Owner & Executive Producer/Composer, Immediate Music LLC
Yoav Goren, President, Immediate Music LLC
Carl Peel, VP of Music Production, Killer Tracks

2:45 PM NETWORKING BREAK

3:15 PM Storytelling
Plaza 1,2,3

Speakers:
Christopher Donovan, SVP, On-Air Marketing and Promotional Content, E!
Lon Moeller, President, Broadcast, Open Road Entertainment
Jennifer Titus, VP, On Air and Special Projects, The CW

4:15 PM State of Our Art
Diamond Ballroom

Speakers:
Tim Nolan, SVP, Marketing Creative and Brand Strategy, Lifetime Networks
Niels Schuurmans, EVP, Brand Marketing & Creative, Spike TV

5:30 PM PromaxBDA Promotion, Marketing and Design Awards Reception
Platinum Foyer

Presented By:

  Registration Closes
Third Floor Bridge

Sponsored By:

  Elite Member Lounge Closes
Georgia 1 & 2

Brought To You By:

7:00 PM PromaxBDA Promotion, Marketing and Design Awards Show
Diamond Ballroom
Doors open at 6:30 PM. Show starts promptly at 7:00 PM

Hosted By:
Jay Mohr, Comedian, Actor, Radio Host & Best-Selling Author

Presented By:

  Recharge Lounge Closes
Platinum Foyer

Brought To You By:

  Exhibits Close
Platinum and Diamond Foyer

sessions


6 Things About the Television Business You Need to Know… and Why
Research, development, finance, media planning, ad sales, and affiliate relations. Hearing these other department names to some only reminds them of hurdles and obstacles that are put in the way of their own great creative. But, the reality is that as you move up the promotion and marketing ladder, the more you know and understand each of these areas and their contribution to the bigger picture, the better position you are in to create work that is meaningful for the company, not to mention take those next big career steps.  

Speakers:
Nancy Leidersdorff, VP Promotional Planning and Strategy, AMC
Terry Minogue, SVP, Marketing and Brand Creative, Spike TV
Sean O'Neill, VP, Strategic Research and Insights, Spike TV


Directing Talent 2013
This popular, fast-paced, hands-on intensive is back by request. With top-tier talent onstage to help demonstrate fresh insights, tools and techniques to help you get the read you need, as well as the one you want in the time allotted, directing expertise has never been more fully at hand than in this session.

Speaker:
Marice Tobias, Director, Tobias Entertainment Group


Dynamic Branding
Electronic media brands — television, radio and the Internet — are different than consumer product brands. They’re dynamic and organic. They change hour to hour, daypart to daypart, season to season, click to click. In this first two-hour session, Lee Hunt will break down the elements of dynamic branding to analyze how different networks create effective channel messaging to define their offerings, differentiate their positioning, and reinforce their relevance to target audiences. Using a combination of live presentation, multi-media, and hands-on experiences, he’ll refresh strategic thinking, examine the latest tactics from television’s most successful networks, and get inspired by great work. 

Speaker:
Lee Hunt Principal, Lee Hunt LLC


The Ever-Moving Image
It's your spot. It's your vision. Why leave the choice of camera solely in the hands of your DP? Get ready to walk through the cameras you should be considering for every shoot regardless of your budget. With footage comparisons from many formats, you'll push through the overwhelming technical jargon and look to the past, present and future of our industry. We’ll go over the pros and cons, technically and creatively of camera choices and finishing techniques to make you infinitely smarter in a very confusing landscape. If you aren’t a camera junkie already – you will be!

Speaker:
Bryan Kelley, Executive Producer, Partner, BARKBARK


Get Sticky! Work this Conference like a PRO!
Whether you’re new to the business or you feel like you’ve been in it forever, you probably could use a refresher course in the following: a clear and authentic elevator speech; a deeper understanding of your personal brand; the top five tips to get the best out of any networking event. This will be an interactive session that gives you the insight and tools needed to make the most out of any professional social situation. You will walk out of this session ready to use the tips immediately and experience a new level of focus and confidence. 

Speakers:
Kathy Dailey, Strategic Creative Consultant & Executive Coach, Dailey & Company
Jess Ponce, Principal Consultant & Coach, The A Factor


Make the Logo Bigger
Collaboration between producers and designers can be alternately fruitful and frustrating. Whether you are working on a big channel campaign or a simple topical spot, the success of this relationship can be the difference between success and failure. No matter what side of the fence you're on, this session will give you the techniques you need for pursuing great creative without killing each other. 

Speakers:
Ethan Adelman, VP, On-Air Promotion, FX Networks
Albert Romero, VP Broadcast Design, FX Network


Making Space for Making the Most of Creativity 
In the fast-paced world of promo making and managing, finding the time and the space to be creative while also participating in a creative team environment often falls to the wayside. It always comes down to who you are as a creative, how you work on a team and what you do to foster both – but who has the time to work on that? You do, and it won’t take much to get you started. In this collaborative session, start to identify the communication tools you can use, the collaboration tools to exercise and the management tools you will need to achieve great creative and an even greater creative team.

Speaker:
Katerina Zacharia, VP, Industry Development & Diversity, PromaxBDA


Music and Sound Design for Dummies
Make the most of your music choices for the best promotion possible. Here is where you will find everything you need to know about sourcing, licensing and creating original music and sound design. We’re covering music libraries, custom composition, rights clearing, sound effects and sound design elements, reporting usage and more all through real-world examples of best practices and promotion successes from start to finish.

Speakers:
Jeffrey Fayman, Co-Owner & Executive Producer/Composer, Immediate Music LLC
Yoav Goren, President, Immediate Music LLC
Carl Peel, VP of Music Production, Killer Tracks


Steering the Ship: The Principles of Producing Great Creative
From its initial brief, through the creative process, to final delivery, any creative project can be a challenge. Creatives and designers aim to push the limits, bosses and clients set moving restrictions, and the schedules are more a moving target – all the while the budget, deliverables, deadlines and air dates loom. In this important Promo Boot Camp session, get the keys to taking action to successfully lead your teams from project launch to final delivery.

Speakers:
Whit Friese, Creative Director, Troika Design Group
Connor Swegle, Executive Producer, Troika


Storytelling
Creating a narrative to sell your brand, launch a show or promote an episode is one of the most powerful tools you can use to reach and emotionally connect with your audience. In this session, we'll explore and celebrate great story telling tools in marketing and advertising from copywriting to editorial, song selection to voice over, direction to design and much more. 

Speakers:
Christopher Donovan, SVP, On-Air Marketing and Promotional Content, E!
Lon Moeller, President, Broadcast, Open Road Entertainment
Jennifer Titus, VP, On Air and Special Projects, The CW


speakers

more information coming soon.

location

Boot Camp 2013 returns to downtown Los Angeles June 18–20, 2013. Our host hotel will be the JW Marriott at L.A. LIVE. If you are looking for more information about booking a room please select a venue below for additional details and to confirm your accommodations for the 2013 conference.

JW Marriott at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015
800.266.9432

A special room rate of $265* per night (plus tax) is available at the JW Marriott at L.A. LIVE if booked by June 8, 2013 when using reservation link below.

SOLD OUT


Ritz-Carlton at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015
800.266.9432

A special club room rate of $495* per night (plus tax) is available at the Ritz-Carlton at L.A. LIVE if booked by June 8, 2013 when using reservation link below.

 

 


Sheraton Downtown Los Angeles
711 South Hope Street
Los Angeles, CA 90017



 Click HERE for More Hotels


MEMBER DISCOUNT:

Virgin America Airlines is offering a discount on flights to and from Los Angeles to PromaxBDA members for the June 2013 PromaxBDA Boot Camp. Use code MCVXPROMAX132 at booking. Tickets are non-refundable and discount is only available for the travel dates of June 15, 2013 to June 22, 2013.


Other Hotels in Downtown Los Angeles

DoubleTree by Hilton Hotel Los Angeles Downtown
120 South Los Angeles Street
Los Angeles, CA 90012
213.629.1200

The L.A. Hotel Downtown
333 South Figueroa Street
Los Angeles, CA 90071
213.617.1133

Millennium Biltmore Hotel, Los Angeles
506 South Grand Avenue
Los Angeles, CA 90071
213.624.1011

Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
213.617.3300

The Westin Bonaventure Hotel & Suites, Los Angeles
404 South Figueroa Street
Los Angeles, CA 90071
213.624.1000

sponsors

more information coming soon.

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