events / past

Europe Conference

It’s the creative place you go between your emails & your meetings.
It’s the difference between how you watch & how your kids watch.
It's the time between technology that is innovative & that which is ubiquitous.
It’s that pause… between what you are & what you can be.
… And of course it’s that spot between one program & another.

PromaxBDA Europe Conference 2014 - LONDON
Mind the Gap

There is no other place where you will get the same level of creative thinkers, innovative thought leaders and industry luminaries focused on your craft of television marketing, promotion and design. Two days packed full of informative sessions, a total immersion into trends and topics, with the tools you'll take with you to stay strategically relevant and creatively motivated.

You must be a current member to attend the PromaxBDA Europe Conference. For more information on becoming a member or renewing your membership click here.



date & time

24-25 March, 2014


Park Plaza Westminster Bridge

200 Westminster Bridge Rd.
Greater London SE1 7UT, United Kingdom
map ▸


The largest gathering of marketing, promotion and design professionals in European television and entertainment media will take place in the global media creative hotbed of LONDON. The PromaxBDA Europe Conference puts you face to face with creative thinkers, inspiring thought-leaders and insightful industry luminaries in an intimate and high-energy setting. With two days packed full of informative sessions and a complete immersion into critical trends and topics, you will walk away with the tools you need to stay relevant, motivated and inspired.

Meet the European Advisory Council ▸

registration rates

Oct. 1 – Dec. 2
Dec. 3 – Feb. 12
Feb. 13 - Mar. 12
Mar. 13 - onsite
€ 695.00 (Limited to 100)*
€ 895.00
€ 1,095.00
€ 1,295.00
€ 99.00
€ 99.00
€ 149.00
€ 149.00
*There are only 100 spots available at the € 695 price – act now to save!!
*cancellation policy

about us

PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. 

Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry

Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

For conference information, contact Chayenne de Witte at +31 6 2511 2190 or

For awards information, contact the Awards Department at +1 310.789.1526 or

For sponsorship opportunities, contact Billy Fahey at +44 7957 146841 or

2014 Europe Advisory Council

Sharon Badrian

Head of Production, Promo Department, Keshet Broadcasting LTD, Israel

After ten years as a news producer for Channel 2 news and the Sports Channel news, Sharon Badrian joined the promo department of Keshet Broadcasting as a promo producer. For the past eight years she has headed up the production team, working alongside the creative team building up the best and most successful promo department in Israel. 

Keshet Media Group is Israel’s foremost media corporation. Its business centers on Keshet Broadcasting, a franchise of Channel 2, Israel’s leading commercial television. Over the years, Keshet has also become a leading content creator and provider for web and other interactive cross platforms. Keshet has successfully introduced various television formats abroad, the most notably being Showtime's “Homeland,” a multi-award winning creation based on which has won multiple awards, and is based on Keshet's original program “Hatufim.”

Justin Bairamian

Creative Director at M&A Creative, BBC

Justin Bairamian is currently Creative Director of Marketing & Audiences at the BBC, responsible for Creative Best Practice and the design & implementation of a new Creative Services model for the BBC.  Before that he was Director of Creative Marketing where he led a pan-BBC team responsible for the creative output of marketing across all brands and all platforms. Prior to this Bairamian was head of audiences in BBC Television, bringing research and planning together as a combined team.

He joined the BBC in 2004 to set up audience planning as a new discipline, helping commissioners and programme makers to apply audience and brand thinking to content development. 

Before the BBC, Bairamian worked in advertising: at Saatchi & Saatchi, WCRS (where he launched Orange) and at Leagas Delaney, where he was managing director and led the team that delivered the BBC campaign that included “Perfect Day.”

Nikki Bentley

Executive Producer, Eyeball

Nikki is Executive Producer for strategic branding agency eyeball in Europe, and overseas the international branding and campaigns business. Working with the creative team in New York, Nikki looks to build audience engagement for broadcasters and brands through smart, well-executed ideas.

Prior to joining eyeball, she was Business Director for BDA where she worked globally to build entertainment, news and sports channels. Having begun her career developing content in the South African film and television industry, Nikki brings a passion for storytelling and believes that connecting through emotion is the most powerful way to elicit change in behaviour.

Nikki is Treasurer for Promax UK and advisory council member for PromaxBDA Europe.

Jeff Conrad

Managing Director, The Council

Jeff Conrad can see inside the mind of the consumer – and he knows exactly how to give them what they want. 

Conrad’s reputation as a media-branding expert is so broad that everyone wants a piece of him: he appears frequently on TV and radio and is a seasoned speaker on the global conference circuit. So, really, it was only a matter of time before he realized he needed to strike out on his own – and so The Council was born. 

Previously business director at Red Bee Media and head of design at the BBC’s in-house creative division, Conrad has a long and successful track record of leading effective, award winning work. His foresight and unique knowledge of media brands, digital innovation and consumer insight has led to some pretty flashy success stories. 

In the UK, Conrad led the teams that delivered the ITV network rebrand, the multi-platform re-launch of BBC Three, the launch of Dave, which preceded the entire UKTV network rebrand, and the rebrand of Virgin1. 

In Europe Conrad has worked with brands big and small, public and commercial, including Canal+, Telecom Italia, Discovery EMEA, Red Bull, VRT, NPO, Sky Italia, Belgacom, ERT and Disney EMEA. His global reach has extended to clients such as CCTV in China, NineX News in India, and ADMC in Abu Dhabi. 

Recent projects at The Council include a new digital strategy for BAFTA, the rebrand of Finnish Public Service News, Current Affairs and Sport (Yle), a raft of channels for Star India (including Life OK), the launch film for the BBC’s global iPlayer as well as branding a few restaurants and banks and creating some campaigns for high profile charities along the way. 

Federico Gaggio

VP, Brand & Executive Creative Director, Discovery Communications Western Europe

A widely awarded and recognised voice on branding, digital & social change, advertising, user experience and design, Federico leads marketing and creative teams across Discovery Communications’ Western European markets (24 brands in 22 territories). Responsible for building brands and devising creative strategies, Federico focuses on positioning Discovery’s properties in the hearts and minds of viewers, engaging with them through content, behaviour and experiences. He is the leading architect and driving force behind Discovery’s award-winning in-house creative agency in London. Combining design thinking, storytelling and excellence in craft, he leads international teams to create relevant content and experiences across multiple media platforms.

Gabriel Galluccio

Head Creative Europe and Africa, Fox International Channels

After a successful launch and seven years as the creative director of Sky Sport in Italy, Gabriel Galluccio became the platform creative director for Sky Italia in 2010. Galluccio is currently the head creative at Fox International Channels. 

Galluccio has been worked in television for over 20 years. Most of his work was on the coverage of sporting events. That led to work during the launch of Fox Sports in the US. He won three Emmys during his work for the coverage of NFL on Fox. He also worked on the rebranding of the Fox Broadcasting Company in the US that unified the look and feel of the original Fox network. He was the co-founder of Fresh Design, a design studio in LA.

In 2003 Galluccio moved to Milan for the Launch of Sky Italia. He was also involved on the launch of the Champions League coverage of Al Jazeera Sports, as well as promotion campaigns for Fox Turkey, The Ratana Group on the Middle East and LBC (Lebanon Broadcasting Company). He has worked on the coverage of several Olympic Games, NFL, NHL, MLB, Super Bowls, Champions Leagues, Italian Serie A and many other sporting events.

Clémentine Gayet

Digital Product manager, CANAL+

Clémentine Gayet is the head of marketing and communication at i>TELE, Canal+’s news channel, based in Paris. Previously Gayet was a communications officer with Canal+ Group, in charge of press relations, social networking and special events. 

Isabelle Hen-Wollmarker

Head of TV & Entertainment, Swisscom

Isabelle Hen-Wollmarker is an international brand builder and marketer specializing in technology, media and entertainment brands. After leading the international brand strategy and communication for AETN's TV channels (History, BIO, Crime & Investigation Network, A&E) out of New York for 10 years, she relocated to Zürich, Switzerland in 2008, where she started her own brand consultancy before joining Google as head of marketing for Austria and Switzerland until 2012. Since May 2012, Hen-Wollmarker joined Swisscom as head of market development for the residential products of Switzerland’s leading telco (TV, Telefony and Internet services). 

At Google, Hen-Wollmarker oversaw marketing for all Google products in Austria and Switzerland. She grew the small business revenue in 2010 and 2011 by double digits and launched marketing partnerships and small agency training programs. She also led the successful StreetView information campaign and the launch of Google+ in Switzerland. 

At AETN, Hen-Wollmarker oversaw channel launches in Latin America, Asia, Europe, Africa and Australia. She developed new channel concepts and brand identities such as the very successful Crime & Investigation Network and spearheaded the global redesign of BIO (formerly known as The Biography Channel). She lead the creative strategy for all global consumer and trade campaigns and developed AETN's acclaimed affiliate and client programming and branding intranet and conferences. 

Prior to joining A&E Television Networks, Hen-Wollmarker was project manager for Premiere, the leading German pay-TV service, where she developed and managed consumer loyalty and communications programs. Before that, she held marketing positions at L'Oreal and Cartier.

Tamás Hermecz

Head of Creative Services, Chello Central Europe Zrt.

With a degree in set design, Tamás Hermecz worked in the movie industry from 1996 to 1998 before turning to television and CME’s TV3 in Hungary. In 2003, he joined SPTI as Regional Art Director, building the team and launching AXN. Hermecz joined Chello Central Europe in 2008 where he oversees 11 brands and 28 feeds.

Carsten Lakner

Head of Media Planning & Digital Development, Danish Broadcasting Corporation

As head of media planning and digital development, Carsten Lakner is responsible for DR’s portfolio and heads up a team of specialists within the TV, radio, online planning, and presentation departments. He is also tasked to push public service into digital platforms including second screen, apps, OTT, and social media. Before joining the DR team, Lakner was channel director for Discover and has also worked as creative director and producer with world-renowned networks such as Disney, CNN, and Viasat.

Paolo Lorenzoni

VP, Marketing & Digital, Discovery Italia

Paolo Lorenzoni's curriculum (34, born in Genoa) is rich in experiences that highlight his dynamism, creativity and innovation. He joined Discovery in January 2013 after a year at SKY Italy where he launched and led the new social media department. He was also member of the NewsCorp Digital Leaders Collective, the first international team of the corporation focused on digital and led by James Murdoch. He landed at Sky after four years (2008–2011) in Current TV, first as marketing director in Milan where he managed for the network the communication activity of President Al Gore, and later as commercial & marketing director in London. During his university career in 2001, he founded one of the earliest Italian start-ups of entertainment services for the mobile Internet and, later, he was Partner of Lab Next Agency.

Luca Magnani

Senior Marketing, Digital, and Media Consultant

Luca Magnani, senior marketing, digital, and media consultant, gained much of his experience in his 10 years at Turner Broadcasting Europe where he was senior director of brand marketing and franchise management. In this role, Magnani covered the marketing, public relations, digital, creative, and on-air promotions for research and business development, in addition to chairing the global Franchise Management Council. Magnani previously set-up and managed the digital division for Saatchi&Saatchi in both the UK and Italy.

Michel Nougue

Head of Creative Services, M6 Group

Michel Nougue started his career in advertising and for 10 years, he has managed key clients such as Citroën, Fujifilm, SNCF, Clear Channel and major French retailers for French agencies including TBWA Paris, Euro RSCG Scher Lafarge and McCann Erickson. 
Nougue joined M6 in January 2003 to develop new business for creative services for advertisers. In May 2004, he was appointed head of the channel branding for M6. He is now leading the team in charge of the brand identity, the on-air design for its different channels and the brand images of its group subsidiaries.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

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