With so much going on at the 2012 PromaxBDA Conference, it can be nice to have some recommendations of where to begin. That's why, leading up to the big event kicking off June 12, we'll be posting a series of session playlists from notable attendees. Check out playlists below from PromaxBDA Ambassador Scott Rowe, PromaxBDA Board Member Joe Earley, PromaxBDA Elite Member Bear Fisher and PromaxBDA: The Conference sponsor Chris Sloan of 2C Media.
Joe Earley
President, Marketing & Communications
Fox Broadcasting Company
PromaxBDA Board Member
Transformative Approaches to Understanding Audience Engagement
We’re always looking for ways to take our engagement to another level – to connect directly with our fans. We push ourselves in this arena, so we’re always hungry to hear about ways to become more effective.
“Imagine: How Creativity Works”
One of the things I love about The Conference is that it gets me away from the “factory” and into a creative space where I can just let go.
Non-Traditional Adventures in Traditionally Traditional Media
As budgets get stretched even further and we’re drawn to new ways of reaching our viewers, we can’t let go of traditional media, so I’m excited to hear about ways we can be innovative in that space.
The 2012 Top 5 Media Insights You Need to Know… Or Perish
Because I don’t want to perish…
Media Leaders’ Summit
John Landgraf is one of the smartest business/creative execs I’ve ever met. I always learn something when I listen to him.
Bear Fisher
SVP & Creative Director
Style Network
PromaxBDA Elite Member
How Integrated Is Your Campaign?
Working for a smaller brand (but growing every day!), I know our creative has to be consistent to truly be impactful and break free. I'm always looking for great examples of how brands have found unique angles to connect the dots from a spot, to a banner, to an ad.
“Imagine: How Creativity Works”
I read Jonah's book and had the pleasure of hearing him speak a few weeks ago. He brings such an interesting POV to our process – I can't wait to hear more from him.
Brand/Rebrand Highlights from 2011/2012: NBC Sports & Lifetime
Having gone through a billion rebrands, it's always nice to hear the troubles and triumphs others have gone through to remind you it happens to us all – and what new potential pitfalls we should be avoiding.
Media Leaders’ Summit
If you want to get smarter, listen and learn from smart people.
Scott Rowe
SVP, Worldwide Communications
Warner Bros. Television Group
PromaxBDA Ambassador
The 2012 Top 5 Media Insights You Need to Know... or Perish
All these new platforms and all the media buzz around them – it's more important than ever to put them in context and understand the numbers behind the hype.
Around the World in 45 Minutes: Global Gold-Winning Work from the Past Year
One of my favorite aspects of The Conference is seeing the creative work and this looks like a great place to see what's resonating around the world.
Hello Computer! New Technologies That Will Rock Your World
Isn't there an app for this one? In all honesty, technology is moving so fast, we need to stay on top of the latest developments. It's important to get in on the ground floor.
Millennial Momentum
Not to sound too much like Paul Revere, but: the millennials are coming, the millennials are coming! We had better understand the demo that will soon dominate our business.
Transformative Approaches to Understanding Audience Engagement
It's about understanding consumer behavior. It's not just about raising awareness but how do we get them to act – tune-in, download, retweet.
Chris Sloan
President & Executive Creative Director
2C Media
Sponsor, PromaxBDA: The Conference
State of Our Art
Ever leave the movie theater with that “ready to take on the world” feeling? Like you’ve stepped into the shoes of your favorite action hero or simply have newfound energy? That’s what “State of Our Art” does for me. It’s like the blockbuster of PromaxBDA… the takeaway that leaves you inspired and ready to lace on your creative boxing gloves. Sessions, apps and technologies come and go, but this session always leaves you pumped with the idea to go out and free your mind. A must-see for me… and a must-see for your team. In fact, can they just make this mandatory?
Drinking Improves Creativity
Cocktails + Creativity??? What’s NOT to love? The real question: what genius came up with that study? I smell Johnny Walker… or maybe Bacardi. Regardless, this one definitely piques the interest. I happen to enjoy Michael Ouweleen’s eclectic take on creativity. I actually got hooked on a radio show he once co-hosted in Atlanta called “Polite Disruption.” The way he finds his creative muses was always like Ginseng and Red Bull for me. As old school as it is, I prefer a nice Rob Roy myself.
TV Everywhere and Anywhere – How the Content Industry Is Building a New Mousetrap
The future is here… and it won’t necessarily be televised. Change is coming and those who ignore it do so at their own peril. We live in a disruptive age of distributors that become content creators… cord cutters. There are screens on pads, pods, phones, smart TVs, Rokus, Hulu and Boxees. [DISCLAIMER: by the time this session happens, Silicon Valley will have already outdated my list.] That which doesn’t kill us make us stronger, right? If you’re anything like me, you’ll attend this one to “be on top of it,” even if that only applies to the 50 minutes or so that your butt’s seated in that hot little chair.
The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
Sure… there’s a saying in our business that few of us actually set out to go into TV marketing. Yet, everywhere you look – from management to show runners to network presidents – there are amazingly talented executives who came from the promo side. Their stories always fascinate me, but I do have some idea how this happens. As someone who’s crossed back and forth between programming and promotion myself, I see marketing’s ability to provide a valuable touch point. Where else are you so connected to sales, distribution, programming, creative, strategy? It’s truly an amazing training ground for your next move.
2012’s Greatest Brand Integrations Revealed: The Stories Behind the Best of This Year’s Sponsored Spots
First, who doesn’t love a good reveal? Especially when it involves the spots that actually broke through in spite of today’s DVR hopping, ad-skipping world of compromised budgets against big expectations. Brand integration is creating a huge growth opportunity in our industry, transforming marketing and promotion into a revenue generator, rather than a cost center. For that and the five-pound bag trick alone, this one’s a can’t miss!