With so much going on at the 2012 PromaxBDA Conference, it can be nice to have some recommendations of where to begin. That's why, leading up to the big event kicking off June 12, we're posting session playlists from notable attendees. Check out this week's playlists from PromaxBDA Elite Members Heather Geltzer and Amy Troiano, and PromaxBDA Ambassador Tara Tzirlin!
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Heather Geltzer
Executive Producer
Play Creative TV
PromaxBDA Elite Member
The PromaxBDA Hot Spots Showcase
This is one of my favorites! Who doesn’t like watching their promos on the big screen? I always walk away from this panel feeling inspired, more creative and proud when Play’s promos make the cut.
Copy Chops: Unleashing Your Writing Genius
Whether the content is funny, action-packed or dramatic my goal is to immerse myself in the show and find a unique voice. My clients will thank me for going to this one!
The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
This panel is a powerhouse of talent. I worked at CNN with Scot Safon and have always admired his ability to combine the artistic side with his business sense. And a bonus… his panels are FUN!
State of Our Art
With the fast-paced and ever-changing art of promo, I love this insider’s retrospective of last year’s top spots, as well as the emerging hot trends. I won’t miss this one!
Making the Cut
A fresh perspective. A new set of eyes. The next generation. I want to be inspired by the raw energy and ideas that these creative minds bring to the table.
Amy Troiano
VP, On-Air Promotion
Bravo
PromaxBDA Elite Member
The Best of Brand Integration
In the promo and marketing world, we’re always spending money. This session also shows how we can use our talents to make money for our networks.
Turning Tweets into TRPs: How Social TV Is Driving Viewers, Ratings and Other Meaningful Stuff
And don’t forget to check into Foursquare when you’re there. #MustSee.
The PromaxBDA Hot Spots Showcase
Every year, I can’t wait to see all the amazing work produced by marketing and promotion people. You guys are really good at what you do!
Drinking Improves Creativity
I don’t know if it improves creativity, but it definitely helps you write great session titles.
Tara Tzirlin
VP, Consumer Marketing
Crown Media/Hallmark Channel
PromaxBDA Ambassador
The 2012 Top 5 Media Insights You Need to Know… Or Perish
A fantastic opportunity to hear about the latest trends and insights in the ever-changing media landscape… plus I don’t want to perish.
New Best Practices 2012
Lee’s is always one of my favorite sessions every year!
How Integrated is Your Campaign?
Love being able to keep up on what other nets are doing in terms of creating campaigns that are cohesive and effective.
Build Your Brand and Activate Fans with Innovative Digital and Social Media Strategies
Staying up to date on the latest trends in digital and social media marketing is one of the greatest challenges of my job. This session is a fantastic opportunity to get a crash course!