BBC Named MW Brand Of The Year
Wednesday, May 23, 2012 | Marketing Week
The corporation received the trophy at a packed-out gala evening at London’s Grosvenor House Hotel attended by representatives from all sectors of the marketing industry.
MTV Looks To Mobile To Socialise TV Experience
Wednesday, May 23, 2012 | Digital TV Europe
MTV is using its mobile platform and app to socialise the TV experience, Michel Dupont, senior vice-president, MBL, MTV North and International told delegates at the Social TV World Summit event in London this morning.
Gem Brings Streaming Platfrom Roku To UK
Wednesday, May 23, 2012 | MCV
Roku, a leading TV and games streaming company, has joined forces with Gem for its UK debut. Gem will bring the US firm’s platforms to the High Street, starting with two models: the Roku LT and the Roku 2 XS.
iN DEMAND Sets Up Spanish Pay-Per-View & VOD Service
Wednesday, May 23, 2012 | World Screen
iN DEMAND is launching a Spanish-language pay-per-view and VOD service that will feature sports, entertainment and more. The service is expected to launch in the fourth quarter of the year. Rights are currently being acquired for Spanish-language content across the categories of live sporting events, comedy, music, reality and drama programming.
Ziggo And UPC Join Live Stream Research
Wednesday, May 23, 2012 | Broadband TV News
The Dutch audience measurement organisation SKO has started a collaboration with cablers Ziggo and UPC to measure TV watching via live streams on devices other than a TV set.
As the most pertinent newsletter for professionals working in the promotion, marketing and design sector of the television industry, Daily brief has a highly targeted daily readership.
For more information contact:
Jay Milla
Partnerships and Business Development Director
tel: 310 789 1517
jay@promaxbda.org
