news & media / polls & surveys


weekly poll VIEW POLL RESULTS May 23, 2012
Facebook’s IPO has drawn attention to the site's efforts to monetize its mobile presence. Which of the following strategies do you think has the most potential as a mobile revenue stream?
Display ads in mobile newsfeeds and Timelines
Make Games app accessible on mobile devices for revenue from game developers
Extend Facebook's payment function to other apps and collect more from mobile transactions
Enable brand apps on mobile to woo advertising dollars
submit your answer ▸
weekly poll for the week of
Facebook’s IPO has drawn attention to the site's efforts to monetize its mobile presence. Which of the following strategies do you think has the most potential as a mobile revenue stream?

select
weekly poll for the week of 4/3/2012
Pinterest is taking the world by storm and third-party developers are already creating new tools for the social networking site. Of the following new Pinterest applications, which one could be the biggest boon to marketers?
PinReach
Gauges a profile’s influence and reach across Pinterest using the "PinReach score"
Pinstamatic
Expands pinning options to sticky notes, Twitter profiles and websites, with more content types on the way
weekly poll for the week of 4/24/2012
Gamification of TV has the potential to be both an enormous boon to viewer interactivity and a hefty revenue stream in its own right. What do you think is the primary role of gamification for a brand?
Promotional tool for brands
Extend brands into new revenue streams
Both a promotion and revenue tool
weekly poll for the week of 5/8/2012
Shazam has evolved from a digital song-recognition app to a global gateway to second screen experiences alongside some of the world’s biggest TV productions. Of the interactive benefits Shazam offers, which do you see as the most valuable?
Break Engagement
Supplemental show content can be quickly stored then enjoyed during commercials.
Premium Ad Interactions
Shazaming ads produces cool surprises and special offers.
Live Event Perks
Customized second screen experiences for special events like the Grammys.
weekly poll for the week of 5/23/2012
Facebook’s IPO has drawn attention to the site's efforts to monetize its mobile presence. Which of the following strategies do you think has the most potential as a mobile revenue stream?
weekly poll for the week of 4/10/2012
Facebook's recent purchase of photo-sharing app Instagram for a staggering $1 billion in cash and shares has caused quite a media stir. Do you think this price was warranted?
Undervalued
As Wired Magazine broke down, this price comes out to about $28 per each of the apps 35 million users.
Overvalued
Considering Amazon purchased the more established Flickr for $35M in 2005, $1B is too much.
About Right
Since Facebook's market value has topped $1B, this is about right.
weekly poll for the week of 5/2/2012
Hulu may ask customers to prove they also subscribe to pay-cable or satellite TV in order to access streaming content. Do you think such a move would help Hulu or hurt it over the long haul?
Help it
Hulu cable subscribers’ TV packages will be leveraged online and on-demand and they will be happy
Hurt it
Hurt it. Viewers used to streaming for free will leave Hulu in droves.
weekly poll for the week of 5/16/2012
New company Aereo is making waves by letting customers stream broadcast TV on any mobile device. Do you think this controversial service will be a boon or a burden to TV that broadcasts on the public airways?
Boon
TV on mobile devices is the future and this will expand TV's reach in the right direction much like satellite or cable.
Burden
Aereo violates existing distribution deals and will encourage internet piracy.