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Friday, Feb 03
Lost Remote
"Saved By The Bell," "90210," "Melrose Place," "Dawson’s Creek," "The O.C.," "One Tree Hill," "Gossip Girl" and now "Pretty Little Liars," (a show about four teens who are in a bit of a “I know what you did last summer,” scenario), has captured teens, tweens and more by fulfilling that addictive urge for a good, fun, corny, juicy teen drama.
Media Marketing
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Friday, Feb 03
Broadcasting & Cable
As advertisers increasingly look to tablets and mobile devices as a way to offer additional information and pitches to consumers, SecondScreen Networks will be working with three advertisers from this year's Super Bowl to offer additional rich media ads for iPad, iPhone and online users.
Media Marketing
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Friday, Feb 03
AllFacebook
Upon reaching 10 million Facebook likes, BBC automotive show “Top Gear” did what any other brand achieving such a milestone would do: It blew up a caravan. As the “Top Gear” Facebook page approached 10 million likes, fans were asked what the hosts and crew should do to celebrate.
Innovations and Ideas
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Friday, Feb 03
Los Angeles Times
Swamps aren't very sexy. Dank places filled with slithering creatures don't scream tourism, unless you're from Louisiana. So how would one fare in New York City? "Swamps in Louisiana have tremendous adventure-travel opportunities," says Lt. Gov. Jay Dardenne. The idea in part is to drum up interest in the third season of "Swamp People," the TV show that focuses on gator-slaying subsistence swamp dwellers.
Media Marketing
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Friday, Feb 03
Adweek
Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews cuts through the clutter with wall-wrecking, all-capped ferocity, crashing staid commercials for Procter & Gamble sister brands Charmin and Bounce to deliver lines like, "OLD SPICE BODY SPRAY MAKES YOU SMELL LIKE POWERRRR! IT'S SO POWERFUL, IT SELLS ITSELF IN OTHER PEOPLE'S COMMERCIALS!"
Innovations and Ideas
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Thursday, Feb 02
The Hollywood Reporter
Beer-guzzling NFL fans might have been a tad confused when they tuned in to Sunday Night Football in recent weeks and saw promo after promo for NBC's Broadway-themed drama "Smash." Off-brand as they might seem, the football plugs are part of a massive marketing and publicity push for the series about the making of a Marilyn Monroe stage musical.
Media Marketing
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Thursday, Feb 02
Multichannel News
Time Warner Cable is backing its "Enjoy Better" brand platform with local buys in the Super Bowl as part of a multimedia campaign, which includes a consumer sweepstakes. The campaign, reminding subscribers of the role Time Warner Cable plays in their lives, is anchored by a commercial featuring comedian Ricky Gervais and actress Mary Louise Parker, among others, that will bow during Super Bowl XLVI on Feb. 5, which is expected to be by far the largest telecast in 2012, if not U.S. TV history.
Media Marketing
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Thursday, Feb 02
Broadcaster
TELETOON Canada Inc. and Turner Broadcasting System, Inc. today announced a partnership that will bring Cartoon Network and Adult Swim to Canadian television later this year. This new digital specialty network is a complementary, ad-supported channel with a built-in fan-base. Canadian audiences can expect to see shows such as "The Amazing World of Gumball," "Adventure Time" and "Regular Show" during the Cartoon Network block between 6 a.m. and 9 p.m. ET/PT, followed by an Adult Swim late-night lineup commencing at 9 p.m. ET/PT.
Media Marketing
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Thursday, Feb 02
Mashable
Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook. Its new product called SparkScore was announced Thursday by Satmetrix, the company that created Net Promoter. Like Net Promoter, SparkScore will rate companies on a -100-to-100 scale and average detractors, promoters and passives.
Innovations and Ideas
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Thursday, Feb 02
Ad Age
Our editorial partner Trendrr, the social-media monitoring firm, updates its social-TV charts at Trendrr.tv for broadcast and cable every day and also offers a weekly view. We're presenting the most recent weekly charts here, covering the seven days from Monday, Jan. 23, through Sunday, Jan. 29.
Innovations and Ideas
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Wednesday, Feb 01
The Hollywood Reporter
Music and video platform Music Choice is adapting a new brand strategy complete with a new name and logo. Starting Jan. 31, the service which boasts 45 audio channels in every genre and reaches 52 million households, will be known as MC. Its on demand and 24-hour interactive video music network will also rebrand under the tagline "Living Music.” The brand strategy was created by the firm of Siegel + Gale.
Media Marketing
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Wednesday, Feb 01
The Wrap
Live, from Vancouver, it’s "COMICS: Saturday Night Live," a 24-page history of show in comic book form. The comic book comes from Vancouver-based Bluewater Productions, which has also produced pop culture comic books on "Glee," the Three Stooges, Jon Stewart, Steve Jobs, Tina Fey, Gabrielle Giffords, Taylor Swift and "Hunger Games" author Suzanne Collins.
Innovations and Ideas
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Wednesday, Feb 01
World Screen
Mnet, the U.S. network targeting Asian Americans, is now available 24 hours a day to Verizon FiOS subscribers and is replacing the Soundtrack Channel. Prior to this, Mnet was available for 10 hours to FiOS subscribers.
Media Marketing
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Wednesday, Feb 01
Variety
Brands have long flocked to Univision's telenovelas, eager to get their products in front of Spanish-speaking audiences. But the network is taking product placement to a new, reality-bending level with its latest soap, "El Talisman," giving Chevrolet's vehicles a co-starring role. With the General Motors brand as the lead sponsor of the sudser that bowed Monday, Chevy trucks drive the plot through prominent integrations.
Innovations and Ideas
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Wednesday, Feb 01
Multichannel News
Disney Channel will celebrate Black History Month with a series of original interstitials showcasing the inspirations and hopes of tweens and teens. The interstitials, part of the network's This is Me series, features kids from the Challengers Boys and Girls Club Of Los Angeles sharing their thoughts about what inspires them as well as their hopes and dreams and how they want to change the world, according to network officials.
Media Marketing
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