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Thursday, Sep 02
Advertising Age
Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers make the shoe float and fly through the air.
Innovations and Ideas
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Thursday, Sep 02
Broadcasting & Cable
NBCU and Hulu have teamed with Common Sense Media partners Comcast, Cox and Time Warner in donating airtime to a $40 million ad campaign, Power to the Parent, encouraging parents to take a larger role in their kids' media choices, according to the organization, one of whose founding board members is FCC Chairman Julius Genachowski.
Media Marketing
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Thursday, Sep 02
Advertising Age
"Viral" videos, super-sized TV ads, branded videos or just plain commercials, a few of them have crossed a significant psychic milestone: 100 million views and counting.
Innovations and Ideas
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Thursday, Sep 02
The Hollywood Reporter
On Sept. 4, the network will turn the Frisco Memorial Stadium in Frisco, TX, into Cheerleader Headquarters by inviting squads from around the country to participate in a 5-minute choreographed "Hellcats" dance.
Media Marketing
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Thursday, Sep 02
Media Life Magazine
Carmen Graf, senior vice president and group media director at GSD&M's Idea City, talks to Media Life about second-half spending, 2011 spending, and why things still look pretty rosy.
Media Marketing
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Wednesday, Sep 01
Home Media Magazine
Dubbed “The Art of TV on DVD,” CBS has launched a website (CBSTVonDVD.com) that spotlights nearly 20 TV DVD titles, offering not only typical sellsheet material (show synopses, street dates, disc specs) but also exclusive previews of bonus features included with the sets.
Media Marketing
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Wednesday, Sep 01
Reuters
Hit television show "Glee" and credit card company American Express have joined forces on a new social action campaign to inspire viewers to make a difference in their communities.
Media Marketing
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Wednesday, Sep 01
ESPN
If Ramirez leaves his hair as it was when he joined the Cleveland team Tuesday then wigs might be a fashion statement again.
Innovations and Ideas
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Wednesday, Sep 01
AdWeek
Google today introduced a new feature in beta for its U.S. mapping service: sponsored icons.
Miniature brand logos will now pop up in lieu of the generic, gray icons consumers commonly encounter when searching for nearby destinations using Google Maps.
Media Marketing
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Wednesday, Sep 01
Advertising Age
Digital marketing in China is at a very exciting stage in its development. It has huge scale and reach, the budgets are growing, marketers' understanding is maturing, and most importantly creativity is emerging in new and exciting ways.
Innovations and Ideas
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Tuesday, Aug 31
Ad Age
Not only does this paper do a great job of recapping the growing influence of the Hispanic market as it relates to the decennial Census, it also helps marketers understand why they need to start focusing on this huge demographic change that America is undergoing.
Media Marketing
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Tuesday, Aug 31
Multichannel News
Looking to bring continuing awareness and monies to the restoration efforts in the Gulf region following the oil spill disaster, Sportsman Channel and Dish Network are collaborating on a special fund.
Media Marketing
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Tuesday, Aug 31
Ad Age
Even if the posters didn't have a URL that directed folks to thevirginityhit.com, I'm figuring most people will know immediately it's an ad not for an actual lose-your-virginity hotline, but rather a movie called -- well -- "The Virginity Hit."
Media Marketing
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Tuesday, Aug 31
CultureMap
Is it a music video, a guerilla Google Chrome promotion, or an elaborate showpiece for HTML5? It's hard to say, and it could be all of those things.
Innovations and Ideas
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Tuesday, Aug 31
Media Life Magazine
Alternative media campaign hangs squirt guns all over town.
Innovations and Ideas
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