Our 2018 Conference
 

OUR HEADLINE SPEAKERS

PromaxBDA: The Conference Speakers
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INTRODUCING:

POPUP F5

POPUP F5

We’re collaborating with F5 and creating a dedicated space at our conference to explore what’s up right this second at the intersection of design, art + tech.

Learn More

LEARN:

GET EXPERT TIPS, TOOLS AND UP-TO-SPEED INSIGHTS ON HOW TO CREATE A REWARDING CAREER

We’ve brought together our industry’s leading strategic thinkers and innovators to speak about the real changes transforming our world, our work and our jobs.

In addition, our Master classes and labs give you the opportunity to roll up your sleeves and put craft skills, proven strategies and fresh ideas to work from day one.


CREATE:

WHAT DOES IT TAKE TO DELIVER AWARD-WINNING WORK?

In our industry the stakes are high, the clock is ticking, the budget is what it is. You will see effective campaign strategies realized, the latest creative from all around the world, and find out who’s taking home a gold this year. It’s not (just) about the awards --but who doesn’t want recognition for killing it?


CONNECT:

IT’S NOT ALL WORK.

Our conference presents you with four days to see and be seen. Meet and mingle with our industry’s best and brightest. Catch up with colleagues you haven’t seen since forever. Unlike Vegas, what happens in NYC doesn’t have to stay there. Don’t miss out on this chance to get your global empire going.

 

WHO ATTENDS PROMAXBDA

The World's Best Brands Are Here

Schedule

All events at the New York Hilton Midtown hotel unless otherwise indicated. Please see the Hilton website for directions and transportation information.

Conference schedule subject to change. Contact conference@promaxbda.org or membership@promaxbda.org if you have specific questions about the event.

 

Monday, June 11
     
10:00AM - 1:00PM
Murray Hill East
 

Thrive 5 Kickoff (By Invitation Only)

We welcome the new Thrive cohort to their first meeting. Thrive participants, please contact Rachel Wyatt at rachel.wyatt@promaxbda.org with questions.

Thrive

For more information about Thrive, PromaxBDA's signature Creative Leadership Development program, visit http://promax.tv/LeadersThrive

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
2:00 - 5:00PM
Murray Hill West
 

Executive Mentorship Program Kickoff (By Invitation Only)
Check-in: 1:30 p.m.

We're excited to introduce our new group of mentors and mentees as they kick off the year ahead.

Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org
.

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
4:30 - 6:30PM
Gramercy
 

Client-Agency Speed Dating (By Invitation Only)

Please contact David Tilove for more information at david.tilove@promaxbda.org

     
7:00 - 9:00PM
Carnegie Hall
Seventh Av. Between 56th & 57th Sts.
 

VIP Welcome Party (Formerly the Executive Member Party)

By invitation only.

This year, Global Members (formerly Executive Members) are invited to bring a guest to the Opening Night Party on Tuesday, June 12, at Gustavino’s. There will be no +1s for this VIP Reception at Carnegie Hall. Please contact membership@promaxbda.org with any questions about bringing guests to PromaxBDA events.

Sponsored by:
Mindlight Group

     

Tuesday, June 12
     
9:30AM - 12:30PM
Nassau
 

Avoiding the Black Hole: How to Stay Relevant in the Media Space (By Invitation Only)

Open to Global Members and Invited guests. RSVP at http://ltd2018.rsvpify.com

9:00 a.m. check-in

Welcome to the new world of media: merger mania, emerging powerhouse companies, and legacy firms selling off their most valuable assets. As CEO’s manage the transformation, leaders are left behind asking themselves:
• What is my future?
• How do I lead without knowing the outcome?
• How do I stay relevant?
• How can I make a real impact in an environment of such uncertainty?
• And, how do I support my team when I’m having a tough time rallying myself?

Join fellow Executive Level members for a highly engaging, interactive and hands-on strategic community-wide conversation to:
• Network with fellow Executives to get different unique perspectives on the challenges and opportunities facing themselves, their teams and the industry
• Dive deeply into the core questions keeping leaders up at night
• Develop a game plan for boosting your relevancy
• Dismantle the most pressing issues and provide key actionable solutions
• Create a platform to reshape and redefine you, your department, and your business. "

Speaker:
Esther Weinberg, CEO, MindLight Group


Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
10:00AM - 7:00PM
Rhinelander
2nd Floor
 

Registration Desk & Badge Pickup Open

Early arrival is highly recommended so you can pick up your badge and find the perfect seat for the start of the conference.

Sponsored By:
dixon

     
10:00AM - 6:00PM
Americas Hall I
 

Recharge Lounge & Global Member Lounge Open

Recharge Lounge Sponsored By:

alkemyx   wework

Global Member Lounge Sponsored By:
tivo

     
10:00AM - 6:00PM
Americas Hall I
 

TEN Photography Exhibit & Auction Open

Ten world-renowned female photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 14 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Presented and curated by:
BPG

     
1:00 - 1:45PM
Mercury Ballroom
 

Annual PromaxBDA Membership Meeting

All members are invited to attend this meeting with the President and interim Chairman of PromaxBDA.

Speakers:
Steve Kazanjian, President & CEO, PromaxBDA
Tim Nolan, PromaxBDA Co-Chair; Executive Creative Director, A+E Networks
Steph Sebbag, Interim PromaxBDA Chair; CEO, bpg

     
2:00 - 3:30PM
Grand Ballroom

Keynotes & Headliners
 

Official Conference Open with Scott Rogowsky

Come play along with Quiz Daddy, Scott Rogowsky (HQ Trivia) as he opens our conference 2018. This year, our sessions focus on the real changes happening right now in our world, our industry, our work. We hope they will inform and inspire you to learn, create and connect so that you can continue to grow and find reward personally and professionally.

Speaker:
Scott Rogowsky, Comedian and Host of HQ Trivia


Next Gen Entertainment Now

A new generation of creators is redefining what a story is, how it's told and where it's viewed. They’re changing what audiences now consider entertainment. Our keynote with Dawn Ostroff, President of Condé Nast Entertainment, in conversation with HQ Trivia's Scott Rogowsky, focuses on programming trends for different platforms and asks the big questions: What is entertainment now? Where are young viewers? Is digital video the new family entertainment?

Moderator:
Scott Rogowsky, Comedian and Host of HQ Trivia

Speaker:
Dawn Ostroff, President, Condé Nast Entertainment


Industry Close-Up: Now/New/Next with YouTube TV

If anyone can predict where our industry's headed in the next 18 months it's Angela Courtin of YouTube TV. Learn what trends are shaping both traditional and streaming content providers. Get a jump on what's working today and put it into action tomorrow.

Moderator:
Jeanine Poggi, Media Reporter, AdAge

Speaker:
Angela Courtin, Global Head of Marketing, YouTube TV & Originals

     
3:30 - 4:00PM
 

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

     
3:30 - 4:00PM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
4:00 - 6:00PM
Grand Ballroom

Keynotes & Headliners
 

Industry Close-Up: Now/New/Next with Amazon Studios

If anyone can predict where our industry's headed in the next 18 months it's Mike Benson of Amazon Studios. Learn what trends are shaping both traditional and streaming content providers. Get a jump on what's working today and put it into action tomorrow.

Moderator:
Jeanine Poggi, Media Reporter, AdAge

Speaker:
Mike Benson, Head of Marketing, Amazon Studios


Why Beauty Matters: The Emotive Impact of Space + Place

Lately, beauty's gotten a bad rap. Big name designers claim no interest in it. The contemporary art world has turned its back. Architects don't include it in their vocabulary. Still, a beautiful environment has the power to change what we feel and how we behave. Stefan Sagmeister talks about why neglecting beauty is completely stupid.

Speaker:
Stefan Sagmeister, Designer and Co-Founder, Sagmeister & Walsh


In Conversation with Laura Dern & Tarana Burke

Laura Dern galvanized Hollywood with her Golden Globe acceptance speech urging "restorative justice" in response to abuse and bullying in the entertainment industry and beyond. Tarana Burke has been reshaping our consciences for decades as a civil right activist and the founder of the Me Too Movement. We're honored to host these two inspiring women as they discuss women's equality, empowerment, expression, and influence.

Moderator:
Amy Robach, Co-Anchor, "20/20"

Speakers:
Tarana Burke, Activist, Senior Director, Girls for Gender Equity
Laura Dern, Emmy Award-Winning Actor


Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
8:00 - 11:00PM
Gustavino’s
409 East 59th Street (btw First & York Avs)
 

Opening Night Party

An architectural masterpiece. A designated New York landmark. A one-of-a-kind party. Join us under the soaring granite arches and catalan vaulted tile ceiling of this unique event space.

Conference badge required for entry — PromaxBDA attendees only.

PromaxBDA Global tier members (formerly Executive Members) are invited to attend with one guest. Contact membership@promaxbda.org for more information.

Sponsored By:

FX   Atlas
     

Wednesday, June 13
     
8:00AM - 6:00PM
Rhinelander
2nd Floor
 

Registration Desk and Badge Pickup Open

Conference staff are available all day to answer any questions.

Sponsored By:
dixon

     
8:00AM - 2:30PM
3rd Floor Promenade
 

CAUSE + EFFECT Coffee Bar

Cause + Effect will be serving cold brew coffee, espresso, and matcha tea. Grab a cup while supplies last!

Sponsored By:
cause + effect

     
8:00AM - 6:00PM
Americas Hall I
 

Recharge Lounge & Global Member Lounge Open

Recharge Lounge Sponsored By:

alkemyx   wework

Global Member Lounge Sponsored By:
tivo

     
8:00AM - 6:00PM
Americas Hall I
 

TEN Photography Exhibit & Auction Open

Ten world-renowned female photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 14 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Presented and curated by:
BPG

     
8:30AM - 1:30PM
Murray Hill
 

Thrive Graduation 2017-2018 (By Invitation Only)

2017-2018 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.

Thrive

Join us for a ceremony celebrating their growth, experience, and bonds created during the past year.

Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org.

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
9:00 - 10:30AM
Sutton North

Relationship
Masterclass
 

How We Make the Sausage: A Behind-the-Scenes View

The marketers and creative experts behind today's killer on-air campaigns, upfronts and ad sales successes discuss how they guide their respective teams to produce effective work. Find out how the entire process works from start to finish.

Moderator:
Bill Price, Promo Genius, Bill Price, LLC

Speakers:
John Cassidy, Vice President, Multiplatform Creative, truTV
Tricia Melton, SVP, Marketing, Freeform
Chris Spencer, EVP, Creative, National Geographic Partners


Put Down the Knives

Is it ever a good idea to share your leads and contacts? Or to invite another company to a coveted meeting? How about being super transparent about the REAL size of your creative team? Are these creative companies smart or crazy? Four small creative vendors reveal their survival tactics, and the benefits and challenges of trying to do business differently.

Speakers:
Hillary Cutter, Founder/Executive Producer, Cutter Productions
Michael Kardis, Owner/Editor/Producer, Goodbeard
Joanna Katcher, Creative Director, Nice Manners.
Maria Rapetskaya, Creative Director, Undefined Creative


How Clients and Agencies Never Let A Serious Crisis Go To Waste

In an homage to "The Affair," we'll examine two humongous projects from both sides of the client/agency relationship. What brought them to the breaking point? And then what happened? See what it takes to pull off a 100+ deliverables/360 degree campaign. And there's more: the panel will challenge our audience with questions like "What to do when a project goes sideways" and "How do you admit when you're wrong?" Come ready to share your answers.

Moderator:
Joel Pilger, Consultant, RevThink

Speakers:
Joe Burrascano, Founder and Executive Creative Director, Aardman Nathan Love
Andre Quadra, Head of Marketing, ESPN International
Michael Waldron, SVP Creative Director, Art & Design, Nickelodeon
Marcel Ziul, Creative Director and Founder, STATE Design

     
9:00 -10:30AM
Sutton South

Digital Media
Lab
 

Instagram Story School

Don't be tardy for this interactive session on the tips, tricks, and hacks behind creating Instagram Stories. Grace Sun, Creative Strategist, Entertainment, Creative Shop at Facebook and Instagram will highlight the latest techniques to create powerful, engaging and interactive Instagram Stories.

Speaker:
Grace Sun, Creative Strategist, Entertainment, Facebook


Vertical Disruption

Join the Vertical storytelling discussion on the trials, pitfalls and opportunities as media companies are grappling with best practices, workflow disruption and content creator approvals.

Speakers:
Sarah Carey, Head of Branded Content Studio, Hearst Publishing
Curt Doty, CEO, Vertuoso
Michael Hogenmiller, Creative Director, CNN Digital

     
10:30 - 11:00AM
 

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

     
10:30 - 11:00AM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
11:00AM - 12:30PM
Grand Ballroom

Keynotes & Headliners
 

Industry Close-Up: Now/New/Next with Cheddar

If anyone can predict where our industry's headed in the next 18 months it's Jon Steinberg of Cheddar. Learn what trends are shaping both traditional and streaming content providers. Get a jump on what's working today and put it into action tomorrow.

Moderator:
Richard Greenfield, TMT Analyst and Media Futurist, BTIG

Speaker:
Jon Steinberg, Founder & CEO, Cheddar


State of Design 2018

How is 2018 playing out in the design world? We've got the goods: all the latest short films, game cinematics, music videos, broadcast design, advertising, infographics, and branded content. In the spirit of design at its best, we're showing you instead of just telling you. You may have seen some of this creative already, but you haven't gotten Stephen Price’s incisive take on what it all means for our immediate future.

Speaker:
Stephen Price, Founding Editor/Creative Director, Stash Media Inc.

     
11:00AM - 12:30PM
Mercury Ballroom

Leadership
Masterclass
 

The First 90 Days: Personal and Professional Recovery and Reinvention

Mergers, acquisitions and (more) management changes. Your job is changing and/or may disappear. Still feeling cool, confident and creative? We've got two media pros and a professional mentor to guide you through the fallout and prep you for the changes you know are coming your way.

Speakers:
Astra Dorf, Director, Business Development and Creative Resource Rep, Astra Reps
Heather Jagels, Principal and Owner, Mountain Zen Creative
Evan Shapiro, Owner/Producer, eshapTV


Attach Your Own Oxygen Mask First

Before taking off, most frequent fliers ignore the pre-flight announcements and instead spend their last few minutes on the tarmac frantically checking email and weather apps. However, recent photos of turbulent flights show that most people don’t know how to put on their own oxygen masks! Life at work can be just about as bumpy and unpredictable as an airline flight. Join this discussion around the importance of attaching your own oxygen mask - especially before trying to help others. We’ll talk about emotional reactions to change, the need to feel in control, and how to preserve your ability to do your best work - especially when you’re the passenger, not the pilot.

Speaker:
Rabia de Lande Long, Executive Coach & Management Consultant, Chartwell Advisors, Inc.


Spinning the Tainted Resume

21st Century Fox, The Weinstein Company, Uber. What happens to you when your company gets sucker-punched by scandal? Learn how to rehabilitate your image by taking inspiration from the real estate market - after all, they know how to sell a murder house! Learn how to rebuild and what message you need to have in your back pocket to deal with the inevitable questions that come at you.

Speaker:
Joanna Sucherman, Owner, JLS Media

     
12:30 - 2:00PM
 

Midday Break

Meet with colleagues, explore Midtown Manhattan, and go grab a bite to eat during this midday break.

     
12:30 - 2:00PM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
2:00 - 3:30PM
Sutton North

Rebrand
Masterclass
 

Branding The Future...Of Content Delivery

Brands need to evolve to keep pace with the markets they serve. It takes a lot to launch a successful re-brand: vision, strategy, insight, consensus, commitment and of course: killer creative. Get a close-up look at what goes into re-branding and put it to work for you.

Speakers:
Joel Beckerman, Founder, Composer, Man Made Music
Jeff Blackman, SVP, Marketing, SYFY
Amy Davis, Senior Brand Manager, Hulu
Daniel Dörnemann, Executive Creative Director, Loyalkaspar
Chris Maclean, Creative Director, Gretel
Terry Minogue, SVP, Brand Creative, Paramount Network/TV Land
Reid Thompson, Creative Director, Design, Hulu
Dyana Weissman, Senior Custom Designer, Type Network

     
2:00 - 3:30PM
Sutton South

Social Good
Masterclass
 

Be the Change: Using Your Platform for Social Good

Creative businesses use a variety of internal and external resources to deliver industry-defining promotion, marketing, and design. Why not use the gold mine of your company's well-oiled platforms to help create the greater good? It's not only rewarding; it could reinvigorate your creative team. Find out how to tap into your company's resources and connections to do some social good.

Moderator:
Paige Albiniak, Title Editorial Director, PromaxBDA

Speakers:
Lara Richardson, Group EVP, Marketing, Discovery and Science Channel
Kim Rosenblum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group
Chris Sloan, Owner/President, 2C Creative


The New Brand Citizenship

As brands focus on Purpose and Social Good, they’re embracing their roles as Brand Citizens. They are also engaging in an unpredictable, fast-changing conversation, where passionate voices often dominate and provoke. How do you evolve your marketing and promotion operation to navigate a successful Brand Citizenship strategy? What’s required to be effective, authentic and strategic enough to allow Purpose and Social Good to build your brand and your business? And what can media brands learn from consumer brands already brandishing their Citizenship—like North Face, Airbnb, Dick's Sporting Goods, Nike? In this discussion, you’ll hear about what’s working—and what is not.

Speakers:
Linda Ong, Chief Culture Officer, Civic Entertainment Group
Scot Safon, CMO, UPtv


What We Do Matters: Content Marketing w/ a Mission

Marketing is our world, but the world needs so much more. How to balance work with social responsibility? Our spirited panel of industry leaders shares insights about how you can make a difference through the content you create. Bring your social consciousness with you and learn how your work can provide you with a fulfilling sense of purpose.

Speakers:
Diana Dixon, Founder/Chief Executive Creative Director, DIXON
Scott Edwards, SVP, Marketing, On Air Promo & Operations, Fox Broadcasting Company

     
2:00 - 3:30PM
Mercury Ballroom

Creative Tech
Masterclass
 

Augmented Reality in Focus

Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and our panel of AR/VR innovators, will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.

Speakers:
Brien Holman, Executive Creative Director and Partner, We Are Royale
Loren Judah, Creative Director, We Are Royale
Dave Perry, VP, Social Media, Nickelodeon


Hearing Voices

Ground-breaking smart speakers are the new storytellers. Catch-up on the results of Publicis Media's voice study and learn what works when it comes to using voice activated assistants and devices for your brand marketing. Traditional advertising presents too many tune-out opportunities and social is too intrusive: the time to experiment might be now.

Speaker:
Belinda Rowe, Global Practice Lead, Content, Publicis Media


Make Your Content Find the Consumer

How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Personalization is key. Get up-to-speed on the tech, best practices, and KPIs you need to know about now to keep existing viewers and grab new ones.

Speaker:
Chris Ambrozic, Head of Personalized Content Discovery, TiVo

     
2:30 - 4:30PM
Murray Hill West
 

Thrive Focus Group (By Invitation Only)

Participants, please contact Rachel Wyatt at rachel.wyatt@promaxbda.org with questions.

For more information about Thrive, PromaxBDA's signature Creative Leadership Development program, visit http://promax.tv/LeadersThrive

Thrive

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     
3:30 - 4:00PM
 

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

     
3:30 - 4:00PM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
4:00 - 6:00PM
Grand Ballroom

Keynotes & Headliners
 

That's What She Said

A recent Harvard study concluded that corporate diversity training has actually made the gender gap worse. Author That's What She Said: What Men Need to Know [and Women Need to Tell Them] About Working Together, former Gannett Chief Content Officer, and USA Today Editor-in-Chief Joanne Lipman shows us how to reach across the gender divide, and why empowering women as true equals is essential for both women and men—and she gives us a road map for getting there.

Speaker:
Joanne Lipman, Author, That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together, Surrey Lane Media


Change Without Choice

Choice is a word that sits at the back of all our minds, especially in these times of multi-dimensional disruption, but facing too many options, many of us hold back from making the jumps we know we need to make. In this session, Will explores when having no choice often brings us the best and swiftest rewards.

Speaker:
Will Travis, Co-Founder & CEO, Elevation Barn


Leading Through Change

What does it take to retain your team? Strong marketers have to pivot with change to create consistently stellar work. Learn how these industry leaders mentor their teams to stay inspired and motivated in a volatile landscape.

Moderator:
Sunny Hostin, Co-Host, The View

Speakers:
Alison Hoffman, CMO, Starz
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media Family Networks
Harriet Seitler, CMO and EVP, OWN: Oprah Winfrey Network
Puja Vohra, EVP, Marketing & Digital, truTV


New Best Practices 2018

In 2017, we embraced chatbots, AI, Instagram stories, Facebook Live, and neuromarketing. So where are we going in 2018? Lee Hunt knows, and he's taking us to school in his annual deep dive into the best practices and tech adoptions your teams need in order to stay on the bleeding edge. With broadcast marketing evolving at a blinding pace, you cannot afford to miss this one.

Speaker:
Lee Hunt, Strategist, Trainer, & Industry Thought Leader, Lee Hunt LLC

     
4:00 - 5:30PM
Sutton North

Art of Title Design
Masterclass
 

The Art of Title Design 2018

Learn the secrets of powerful title design as our creative experts share their process and discuss what’s new now. Join Emmy Award winners Ellen Kahn and Lynda Kahn for this session co-sponsored by the Television Academy.

Moderators:
Ellen Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Lynda Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.

Speakers:
Lisa Bolan, Creative Director, Elastic
Ana Criado, Creative Director, Prologue Films
Karin Fong, Director & Designer, Imaginary Forces


Failure: Own Up + Move On

Who has time to get stuck in failure mode? To be a success you need to be a do-er. Just doing it, in the face of failure, takes guts and the tools to change your mindset. First, figure out what went sideways and then, learn how to improve. Overcome your fear of failure so you can just DO.

Speaker:
Steve Brouwers, Creative Director, SBS Belgium

     
4:00 - 5:30PM
Mercury Ballroom

Technology
Lab
 

Story 2020

2020 is just two years away, and social media technologies are aligning for a perfect storytelling storm that could either make or break established media houses. At the intersection of mobile journalism, virtual reality and live video, we explore the trends shaping the future of stories.

Speaker:
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories

     
5:30 - 7:00PM
3rd Floor Promenade & Foyer
 

Agency Happy Hour

Hosted By:

Alibi   Definition6   M3 Creative   revthink
     
6:00 - 8:00PM
Gibson
2nd Floor
 

Student Night (By Invitation Only)

Student Night is a special networking event offering college students and recent graduates the opportunity to meet with, show their portfolios to and gain constructive feedback from creative executives and leaders of design in media marketing as well as HR representatives from the industry. What better way for students to begin a conversation with top decision makers who might open the doors of opportunity?

Pre-qualified students will get the opportunity to meet with creative executives and HR representatives in attendance.

Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org.


Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

     

Thursday, June 14
     
8:00AM - 7:00PM
Rhinelander
2nd Floor
 

Registration Desk and Badge Pickup Open

Conference staff are available all day to answer any questions.

Sponsored By:
dixon

     
8:00AM - 2:30PM
3rd Floor Promenade
 

CAUSE + EFFECT Coffee Bar

Cause + Effect will be serving cold brew coffee, espresso, and matcha tea. Grab a cup while supplies last!

Sponsored By:
cause + effect

     
​8:00AM - 7:00PM
Americas Hall I
 

Recharge Lounge & Global Member Lounge Open

Recharge Lounge Sponsored By:

alkemyx   wework


Global Member Lounge Sponsored By:
tivo

     
8:00AM - 7:00PM
Americas Hall I
 

TEN Photography Exhibit & Auction Open

Ten world-renowned female photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 14 at 7pm.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Presented and curated by:
BPG

     
9:00 - 10:30AM
Sutton North

Branded Content
Masterclass
 

It's a Great Day to Video: How Spotify is Embracing Custom Video to Strengthen Its Global Brand

Marketing your brand to 66 different markets worldwide is no easy feat. In this session, you'll hear from Bob Gruters, Group Lead, Entertainment & Technology + Connectivity at Facebook and Scott Marsden, Global Head of Media at Spotify, as they discuss how Spotify continually strengthens its brand messaging through the use of video to engage with global audiences in a scalable and meaningful way.

Speakers:
Bob Gruters, US Group Director, Entertainment + Technology & Connectivity, Facebook
Scott Marsden, Global Head of Media, Spotify


The Future of Branded Content: Rewind

While branded content is on fast-forward it looks to the past for inspiration. Bark Bark's Tabitha Mason-Elliott talks one-on-one with Frank Scherma, President of Radical Media for an incisive look at the roots of branded entertainment and how it continues to impact ROI today. Get up-to-speed on integrated sponsored experiences now on all platforms from Snapchat to VR.

Speakers:
Tabitha Mason-Elliott, Partner & Head of Production, BARK BARK
Frank Scherma, President, Radical Media


F*cking Convention

VICELAND's Meghan Kirsch, award-winning SVP Marketing + Creative, gives you her BS-free POV on how to market to an audience you respect by thinking radically, pushing creative boundaries and fighting for what you believe in. If your work isn't scaring people who think there's one way--the safe, corporate way--have you pushed it far enough??

Speaker:
Meghan Kirsch, SVP, Marketing and Creative, VICELAND

     
9:00 -10:30AM
Sutton South

Killer Campaigns
Lab
 

How You Can Create Killer Campaigns

Find out exactly what goes into a campaign that pops. Our panel of boundary-pushing marketing execs features HBO's Chris Spadaccini, on “Westworld”, Showtime’s Don Buckley on “The Chi”, FX’s Stephanie Gibbons on “Pose” and AMC’s Justin Manfredi on “Fear the Walking Dead”. See what it takes to create campaigns that enter our zeitgeist and become cultural icons.

Moderator:
Brian Steinberg, Senior TV Editor, Variety

Speakers:
Don Buckley, CMO, Showtime Networks Inc.
Stephanie Gibbons, President, Multiplatform Marketing, FX Networks
Justin Manfredi, SVP, Marketing, AMC
Chris Spadaccini, EVP, Consumer Marketing, HBO

     
10:00AM - 2:00PM
Americas Hall I
 

Support NYC School Kids w/ Operation Backpack

PromaxBDA and Caleb + Calder Sloan's Awesome Foundation, in partnership with Volunteers of America of Greater New York will create real change for homeless NYC Children.

Meet us in the Recharge Lounge in Americas Hall to join Operation Backpack as they fill pencil cases with new and much needed supplies. Help ensure kids in need to go back to school confident and prepared!

In partnership with:
Operation Backpack Logos

     
10:30 - 11:00AM
 

Networking Break

Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.

     
10:30 - 11:00AM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
11:00AM - 12:30PM
Grand Ballroom

Keynotes & Headliners
 

Eye-opener: Simon Doonan

While our industry is often coming to terms with change, fashion is consistently defined by it. Learn about breakthrough marketing from the man with the coolest job title on the planet: Creative Ambassador-At-Large, Barneys New York. Doonan shares his idiosyncratic POV on how to communicate brand value via the most eye-catching platform: the street-level store window. His windows-as art-installations can compete with any TV show for drama, style and irreverent humor.

Speaker:
Simon Doonan, Creative Ambassador, Barneys NY


Speaking Gen Z

They disconnect from brands and media/TV that doesn't speak to them. So how to effectively engage them? The results of a new study and data-driven insights will help you learn how to create brand messaging and programming that's relevant to young people who are purpose-driven and passionate about social good.

Speakers:
Meredith Ferguson, Managing Director, TMI Strategy, DoSomething.org


Hot Spots Showcase 2018

Don't miss the annual survey of spots that have the promo world buzzing. Strap in for an eye-popping, gobsmacking showcase of the year's best marketing and promotional work from the television industry. If your stuff's here, you'll be proud. If not, maybe a little envious. (Next year, dammit! Next year . . .) Either way, we promise you'll be entertained and inspired.

Speakers:
Dan Bragg, SVP, Consumer Marketing, A+E Networks
Mark Valentine, Creative Director & Co-Owner, ANATOMY

Curated By:
Anatomy

     
11:00AM - 12:30PM
Mercury Ballroom

Skill Builders
Lab
 

How to Build an Interactive Cult

It’s Season 7 of American Horror Story. How does FX find a fresh way to freak out one of the most rabid fan bases ever when they have seen it all? We’ll show you how we designed an innovative, interactive multi-dimensional campaign that brought true religion to AHS fanatics at the right time.

Speakers:
Cyndy Cecil-Bragg, Executive Producer/Senior Creative Director, Multiplatform Content, Spark+Sizzle
Sally Daws, EVP, Advertising, Strategy & Digital, FX Networks
Stephanie Gibbons, President, Multiplatform Marketing, FX Networks
Crystal Hall, Executive Creative Director and Co-Founder, Spark+Sizzle
Jason Phipps, SVP, Digital Media, FX Networks


Social Originals: A New Promotional Artform

Trailer Park, the award-winning creative agency partnered with USC's Annenberg Innovation Lab to explore the future of show marketing. The agency now shares key insights. Learn how to remain relevant, build audiences, tailor your show's launch plan, see what a "social" trailer is, and figure out how to ignite premium and pay-worthiness in your marketing.

Speakers:
Bernie del Carpio, President and Creative Director, TV & New Media, Trailer Park
Jake Katz, Head of Strategy & Insights, Trailer Park


Oh S--T, The US missed the World Cup: What Now?

Fox's historic World Cup broadcasting deal hit a speed bump when its home country shocked the nation by not qualifying for competition in Russia. Come learn how FOX Sports and Wieden + Kennedy regrouped and reworked their target, strategy, creative as the campaign shifted to win back the estimated 24% of casual fans that said they'd tune out when the US missed the cut.

Speakers:
Bill Battin, SVP, On-Air Promotions, Fox Sports Marketing
Blake Danforth, VP, Creative, Fox Sports Marketing
Gary Van Dzura, Creative Director, WKNY
Mike Welch, Account Director, WKNY

     
12:30 - 2:00PM
 

Midday Break

Meet with colleagues, explore Midtown Manhattan, and go grab a bite to eat during this midday break.

     
12:30 - 2:00PM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
2:00 - 3:30PM
Sutton North

THRIVE
Masterclass
 

Leadership Sessions

A series presented by the 2017-18 class of THRIVE, PromaxBDA’s signature creative executive professional development program. For more information visit promax.tv/LeadersThrive.

Thrive

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners


ASSume Nothing

If your work, relationships and everyday decisions are based on assumptions you may need to re-think things. Re-fresh your mindset with strategies to help you overcome the habit of assumption.

Speakers:
Emma May, VP of Marketing, Turner Sports
Edward Poole, Sr. Director, Marketing and Partnerships - Cartoon Network, Adult Swim and Boomerang, Turner
Mary Jo Smith, VP, Creative, ABC Entertainment Marketing


Work It: Keeping It Real on the Job

Being happy at work requires a delicate balance of being authentic + playing well with others. Find out how to put your truest self to work for you.

Speakers:
Libe Ackerman, Content Director, Greenlit Content
Ben Asher, Creative Director / Director of Production, A+E Networks
Eric Jones, Creative Director, SundanceTV


Save The Drama For Your Mama: Finding Mindfulness in the Workplace

If you're stressed and not feeling it at work, take charge and put mind over matter. You really can change your mind and this session will help you learn how. Put mindfulness to work for you--and save the drama for your mama.

Speakers:
Javier de Innocentis, Senior Creative Director, A+E Networks Latin America
Russell Streit, Senior Writer/Producer, truTV
Kristen Williams, Design Director, Preschool & Franchise, Nickelodeon


For Now + Then

The actions you take today create your future legacy. Learn how to re-frame and realize how you intend to influence the future and motivate teams to do the same.

Speakers:
Javier Canto, Senior Creative Director, Programming & Sports, Univision
Allison Caviness, Creative Director, BET Networks
Mike Taylor-Mozer, Design Director, Digital, Comedy Central
Mark Wright, Senior Director, Graphics, CNN

     
2:00 - 3:30PM
Sutton South

Next Platform
Masterclass
 

Next New Platforms Now: Group Nine Media

For media companies to compete now, engaging IP must be optimized, monetized and amplified across all platforms including linear TV, social, OTT and digital. Join Suzanne Kolb, Chief Brand Officer, of digital-first media company Group Nine Media to get insights on how media brands can connect with audiences whose attention spans are impacted by our new world of infinite choice.

Speaker:
Suzanne Kolb, Chief Brand Officer, Group Nine Media


Next New Platforms Now: Refinery29

Piera Geraldi, Refinery29 Co-founder and Executive Creative Director, is inspired by her brand’s mission: To be a catalyst for women to see, feel, and claim their power—empowering women to reach their infinite potential. Find out how her company has changed the way media and advertising speak to a loyal, global audience of 500 million.

Speaker:
Piera Gelardi, Co-Founder & Executive Creative Director, Refinery29


Next New Platforms Now: Great Big Story

Great Big Story boldly dives in where others may fear to tread. Join Chris Berend, Great Big Story co-founder, for the great big story on how this global media start-up quickly grew to become the amazing social video content provider of choice for both millennials and native advertisers alike.

Speaker:
Chris Berend, SVP for Digital Video, CNN and Co-Founder, Great Big Story

     
2:00 - 3:30PM
Mercury Ballroom

Consumer Connection
Masterclass
 

The Ten Connections

You want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.

Speaker:
Andrew Finlayson, EVP of Digital and Social Media Strategies, SmithGeiger


Bringing the Brand Experience to Life

When you don’t have a product that customers can walk into a store and buy off a shelf, you have to lead the way with brand experience—starting with a deep understanding of the consumer and finding opportunities to engage them with a blend of head and heart. We’ll take a look at how global consumer brands are doing this, and what lessons we can take into the entertainment world.

Speakers:
Kevin Aratari, Head of Accounts and Marketing, Troika
Stephanie Tagle, Strategic Planning Director, INNOCEAN Worldwide


How Media Brands Win Social Video Engagement & Influence Viewing

Find out what best practices broadcast and cable brands use to compete in the social video ecosystem. Learn how to engage viewers on social platforms, effectively build a following and promote your smart social content. Anatomy Social's presentation will get you up-to-speed on the latest analytics, insights and innovative ideas so you can improve your social engagement, brand recognition and content consumption.

Speaker:
Gabriella Mirabelli, CEO and Co-Founder, ANATOMY

     
3:30 - 4:00PM
 

Stephen Arnold Music “Six Strings of the 60’s” Guitar Giveaway

Our friends at Stephen Arnold Music are doing a “Six Strings of the 60’s” guitar giveaway. You must be present to win!

Sponsored by:
Stephen Arnold Music

     
3:30 - 4:00PM
Americas Hall I
 

Community Table

Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.

     
4:00 - 6:00PM
Grand Ballroom

Keynotes & Headliners
 

TV: R.I.P.

--Or maybe not. The fact is, more people are watching than ever, on more devices, in more places. The star power, creative talent, raves and engagement are a reality. So what’s going on? Innovator Tom Goodwin will tell you: TV is alive and well; we only need to change how we think about it. Learn how to take control of all the opportunities for content, monetization, data, interactivity, and growth that are right in front of you.

Speaker:
Tom Goodwin, EVP of Innovation at Zenith USA


State Of Our Art

The State of Our Art is truly global. This year, for the first time, this conference highlight is multi-lingual. You will see the best of the best work from all around our planet and get fresh insights into multi-cultural perspectives. Real change is happening in our world but one thing remains constant: in every language, art speaks for itself.

Speakers:
Allison Caviness, Creative Director, BET Networks
Samira Gerin-Singh, Head of On-Air & Creative Services, FOX Network Group
Jens Hertzum, Executive Creative Director, TVNZ
Sean Saylor, VP Creative Director, MTV International
Olivier Schaack, Creative Director, Brand and On Air Promotion, Canal+
Jacob Weinreich, Chief Marketing Officer, TV2 Denmark

Sponsored By:
Troika

     
4:00 - 5:30PM
Mercury Ballroom

Skill Builders
Lab
 

Branding Without the Bullsh*t

Get comfortable with constant change. It's a good thing.

Audiences are getting harder and harder to pin down. Brands are looking more and more alike.

Jonathan Davis and Sabrina Malik walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.

Speakers:
Jonathan Davis, VP, Brand Creative, A&E
Sabrina Malik, VP, Consumer Marketing & Strategy, A&E


Promo Craft Update

We live in a cluttered and distracting world. How to grab attention now?? Learn the secrets of success from Discovery's expert team of promotion pros. Master the art of the sneak attack, use sound solutions, humor, stillness and never underestimate the power of the placement. We’re throwing out the rulebook...and learning while we do it!

Speakers:
Michael Eisenbaum, VP, Branded Entertainment, Discovery Channel and Science Channel
Josh Kovolenko, SVP, Marketing Strategy and Operations, Discovery Channel and Science Channel
Jason Turner, Sr. Creative Director, Marketing, Discovery Channel

     
5:30 - 7:00PM
3rd Floor Promenade & Foyer
 

Pre-Awards Reception

Attendees only — no guests permitted without a conference badge. Contact membership@promaxbda.org for more information.

Sponsored By:
Simulmedia

     
7:00PM
3rd Floor Promenade
 

TEN Exhibit and Auction Ends

Bidding closes on this one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid.

100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.

Presented and curated by:
BPG

     
7:00PM
Grand Ballroom
 

PromaxBDA Awards 2018 Ceremony

Attendees only — no guests permitted without a conference badge. Contact awards@promaxbda.org for more information.

Presented By:
iHeart Media

     



Please note: Conference schedule subject to change - contact membership@promaxbda.org for more information.

Sponsors

For information regarding sponsorship opportunties at PromaxBDA: The Conference 2018, contact Stephen Earley at stephen.earley@promaxbda.org.


Official Conference Designer Partner


Awards Designer Partner


Official Music Sponsor


REGISTRATION

Online registration is closed. To register for the conference, please contact PromaxBDA at conference@promaxbda.org or call 310-788-7600.

We invite you to give + receive

HERE'S THREE GOOD WAYS TO DO GOOD AT THE CONFERENCE

Operation Backpack

PromaxBDA and The Caleb + Calder Sloan Awesome Foundation, in partnership with Volunteers of America will create real change for homeless NYC Children.

Meet us at conference and join Operation Backpack, filing pencil cases with new and much needed supplies for kids in need to go back to school confident and prepared!

Take a break and join your peers, give 10 minutes of your time on Thursday, June 14th in the recharge lounge. See you there!

Dine + Discover

Are you adventurous? Join our curated series of intimate pop-up dinner parties and discover a whole new side of the PromaxBDA community.

The location -- and your dining companions -- are a surprise. Step outside your comfort zone and engage in an intimate, focused, and compelling conversation about our industry, your career, and the future.

A hand-delivered message the day of your event will reveal where you’ll be dining – and with whom. Who doesn’t love a good surprise? Trust us, you won’t be disappointed.

What we can tell you:

  • Weds., June 13, 2018 at 7:30 p.m.
  • 8-10 people per party
  • Main room reservation in a cool NYC dining spot
  • Pre-fixe/family style/or pre-order à la carte
  • Transportation on us
  • $150 gets you a seat at the table (includes one beverage of your choice)

RSVP today: http://dineanddiscover.rsvpify.com

TEN Exhibit + Auction

10 world-class women photographers showcase their work in a three-day exhibit and silent auction benefitting Promo Pathway. Featured artists include Jill Greenberg and Mary Ellen Matthews.

Feed your eye + help give a career opportunity to our industry’s next generation.

Visit Americas Hall during the conference to place your bid. The auction closes at 7:00 p.m. on Thurs., June 14.

All proceeds from this silent auction benefit Promo Pathway, the nation’s first accredited preditor training program. Promo Pathway is a partnership between PromaxBDA and Santa Monica College, and is made possible by the generous support of our Leadership Through Diversity Partners – and PromaxBDA members like you. Thank you.

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