Professional Development
Entry Level

Promo Pathway Header

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Santa Monica College—and with the generous support of the PromaxBDA Leadership Through Diversity Partners—this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as preditors, writers, producers and editors.

Interactive courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies and studios. Promo Pathway allows the students to build their networks through one-on-one creative coaching and professional development workshops.

Anchored in diversity and inclusion, Promo Pathway connects PromaxBDA members with ambitious talent, ready to join the workforce. Promo Pathway changes the narrative from “I fell into this career” to "I chose this career."

For more information please contact Rachel Wyatt at

Promo Pathway is made possible by the generous support of the Santa Monica College Foundation and the Leadership Through Diversity Partners




ABC Entertainment airs compelling programming across all day parts, with new fall shows including "The Good Doctor," "Kevin (Probably) Saves the World" and "The Mayor"; and current hits such as groundbreaking dramas "Designated Survivor," "Quantico," "Scandal" "How to Get Away with Murder," "Grey’s Anatomy," "Marvel’s Agents of S.H.I.E.L.D." and "Once Upon a Time." The ABC Television Network is also home to the award-winning "Modern Family" and trailblazing comedy favorites "black-ish," "American Housewife," "Fresh Off the Boat," "The Goldbergs," "The Middle" and "Speechless"; hit game shows "$100,000 Pyramid," "Celebrity Family Feud," "Match Game" and "To Tell the Truth"; reality phenomenon "Shark Tank," iconic "The Bachelor" franchise, long-running hits "Dancing with the Stars" and "America’s Funniest Home Videos," and the return of "American Idol"; "General Hospital," which has aired for over 50 years on the network, along with daytime talk show "The Chew"; and late-night talk show "Jimmy Kimmel Live." The network also boasts some of television’s most prestigious awards shows, including "The Oscars®," "The CMA Awards," "The American Music Awards" and "The Billboard Music Awards.



Production resources provided by:
Video HelperACM

For any questions, please contact the PromaxBDA Membership Department at


Academic Partnerships

Throughout the year, PromaxBDA partners with colleges and universities around America to help shape the future of our entertainment marketing and design community and inspires a new generation of creatives and marketers to enter the industry.

PromaxBDA members have the opportunity to share their knowledge and experience as a guest lecturer at one of the universities or colleges that PromaxBDA partners with to create supplemental learning experiences, expose and engage students with the industry PromaxBDA serves.

Students interested in pursuing a career in entertainment marketing, promotion, and design may also join PromaxBDA at a special academic rate, providing industry access, professional growth opportunities and resources to develop aspiring talent.

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